There are a few ways to go about increasing your Google Maps rankings fast in the local search results… the equivalent of local SEO on steroids. Not all of them are the preferred method, as I tend to take a more patient, long term approach with most of our clients. But there are cases where the client needs to get ranked in Google Maps fast, and they are willing to do just about anything to make it happen.
In these more aggressive cases, there are some tried and true practices that can (not always, but most of the time) drive your business into the top Google Maps search results quickly. And then depending on factors such as domain and brand authority, age of your domain, and authority of your citation and backlink portfolio, it’s relatively unknown if your rankings will stick.
So let me share with you just a few of the ways I help clients get rankings quickly in Google Maps. Again, this isn’t my preferred or normal method to helping local businesses as I position my clients for long term rankings in presence in search. But, I’ll share a couple of ways with you nonetheless, and hopefully you’ll use good judgement in the execution of these techniques.
How To Get Top Google Maps Rankings Fast
Step 1: use the metro area and business category in the Google My Business page title.
This should be relatively straight forward, and it implies that you already have a verified Google business listing. But you’ll simply change the title of your Google My Business page from whatever it is now, to your metro area and business category. And then you can include your business name at the end of the title.
For example, let’s I’m a personal injury lawyer in Atlanta, Georgia and the name of my law firm is Holland Law, LLC. And the focus of my practice area is helping auto accident victims.
The title to my Google My Business page might currently be “Holland Law, LLC.” But to get fast rankings in Google Maps, I’ll want to change that title to something like the following:
“Atlanta Car Accident Lawyer, Holland Law”
“Car Accident Lawyer, Holland Law LLC.”
I would typically chose the latter as the metro area is already well defined by the city your business is verified in. In my example, I’m a law firm in Atlanta, so including it in the title might be a bit redundant.
But including “Car Accident Lawyer” in the title is not redundant since the closest available category in Google My Business is personal injury lawyer.
Step 2: Get aggressive with building out authoritative citations (NAP)
Your first question might be what’s a citation?
A citation is simply a record of your NAP, which is your business name, address, and phone #, and in some instances your website URL as well.
Google uses citations as a way to validate your business location. Think of citations as the equivalent of backlinks in organic SEO strategy.
The more authoritative and relevant the citation sources are to your business, the more punch that will give you in boosting your Google Maps rankings.
Sticking with my example of being a personal injury law firm in Atlanta, the most authoritative sources for me to get citations from would be sites that are either all about personal injury lawyers, a legal category for metro Atlanta businesses, or both.
The more relevant (related) the directory source is for my specific business, the better. And the more authoritative the directory is, the more power I’ll get from the citation.
Step 3: Include your NAP on your website wrapped in Schema
Finally, you’ll want to include the NAP for your business on your website. But you want to wrap the address in what’s called Schema language.
Schema language is a structural protocol adopted by Google, Yahoo, & Bing with the purpose of making it easier to determine certain datasets within web pages. I like to refer to Schema language as direct data that enhances key data sets within web pages. Direct data is particularly relevant when it comes to local SEO. (ref: What Are Local Citations).
By wrapping your NAP in Schema, you’ll be sending a much higher quality signal to Google and other search engines about the relevance and authority of your business location.
There’s many other steps and techniques that I did not discuss in the article. As I mentioned, I prefer the long term, higher quality approach to getting my clients to letter A in Google Maps and ensuring that stay there indefinitely.
But for those who are looking to get fast rankings in Google Maps and can’t wait for the long term approach… this article is for you!
Definitely let me know how it goes with your business after implementing some of these techniques to increase your Google Maps rankings fast. And as always, let me know if you have any questions in the comments below.