What Is Location Authority with City Pages
Location authority influences more than just your local search results in Google Maps.
Location authority will also impact the rankings, presence, and productivity of your city pages in Google organic search results.
You may have noticed this before, but Google tailors the organic search results based on your specific location.
Meaning, if you are in Tampa, Florida and you searched “tennis camps”, the organic search results will consist mostly of tennis camp resources specific to the Tampa, Florida area.
The same is true if you are in Syracuse, New York or London, England.
As such, increasing location authority will directly influence your rankings, presence, and productivity in Google organic search results.
metro areas in the northern part of metro Atlanta
City Pages are a specific product we build for clients who want more traffic and rankings in surrounding cities or markets.
Using the example above, the law firm of Steven M. Sweat currently has the #1 local rankings for the phrase los angeles personal injury lawyer.
But what if they also wanted to rank for personal injury lawyer in several of the surrounding cities, counties, or metro areas around Los Angeles?
This is where City Pages come into play.
For example, they mention multiple locations within their website such as:
Southern California Offices and Meeting Locations
We represent personal injury and employment claimants in all of California including L.A. County, Orange County (OC) (Huntington Beach), San Diego (including the South Bay) and The Inland Empire. We have meeting locations in Los Angeles, Palmdale and Lancaster (the Antelope Valley), Glendale CA (serving Pasadena and Burbank), West Covina (San Gabriel Valley), Ontario / Rancho Cucamonga (serving Riverside, San Bernardino counties), and Beverly Hills (serving West L.A., Santa Monica, West Hollywood, Hollywood and the Mid-City).
For each of these specific locations, we would build a City Page (or landing page) within their website that’s optimized for each metro area.
If you don’t have a verifiable address (office location) in these cities, then you cannot compete in the Google local search results since Google Maps requires a verified Google My Business listing.
But you can compete in the organic search results with City Pages.
Location authority can be built into City Pages by creating content and outbound links that are specific to your target location.
For example, if we wanted to build location authority into a San Bernardino City Page, then we would include outbound links to landmarks and other prominent locations specific to San Bernardino.
We would also include a lot of content that’s applicable to only this metro area.
This is how you build location authority into City Pages for organic rankings in Google. And again, you would deploy City Pages when your business needs to get found in surrounding metro areas for targeted keyword phrases related to your business.
My goal is to come back to this article and continue building on the idea of location authority, so make sure you save this link or bookmark it.
If you have specific questions, go ahead and leave them in the comments below.
If you need help increasing location authority for your local business, contact us today for a free local SEO analysis.