Location Authority – The Power to Rank in Local Search Results
Listen to our podcast episodes on Location Authority
Episode from: August 2nd, 2019
Episode from: June 12th, 2018
What Is Location Authority
Location Authority is the power and ability your location has to rank and get found in Google local search results and Google Maps, and the more location authority you have, the higher you’ll rank at an increasing radius from your main location.
Whereas location authority is your ranking power in Google Maps or Google local search results.
Domain authority is built by doing things like acquiring high quality backlinks to your domain name or key landing pages within your website.
Location authority is built by distributing your local business data – sometimes referred to as your NAP (business name, address, phone #, and website URL) or your location business citation – across the most authoritative local business directories and resources relative to your business category.
You may have noticed this before, but Google tailors the organic search results based on your specific location.
Meaning, if you are in Tampa, Florida and you searched “tennis camps”, the organic search results will consist mostly of tennis camp resources specific to the Tampa, Florida area.
The same is true if you are in Syracuse, New York or London, England.
As such, increasing location authority will directly influence your rankings, presence, and productivity in Google organic search results.
metro areas in the northern part of metro Atlanta
City Pages are a specific product we build for clients who want more traffic and rankings in surrounding cities or markets.
Using the example above, the law firm of Steven M. Sweat currently has the #1 local rankings for the phrase los angeles personal injury lawyer.
But what if they also wanted to rank for personal injury lawyer in several of the surrounding cities, counties, or metro areas around Los Angeles?
This is where City Pages come into play.
For example, they mention multiple locations within their website such as:
Southern California Offices and Meeting Locations
We represent personal injury and employment claimants in all of California including L.A. County, Orange County (OC) (Huntington Beach), San Diego (including the South Bay) and The Inland Empire. We have meeting locations in Los Angeles, Palmdale and Lancaster (the Antelope Valley), Glendale CA (serving Pasadena and Burbank), West Covina (San Gabriel Valley), Ontario / Rancho Cucamonga (serving Riverside, San Bernardino counties), and Beverly Hills (serving West L.A., Santa Monica, West Hollywood, Hollywood and the Mid-City).
For each of these specific locations, we would build a City Page (or landing page) within their website that’s optimized for each metro area.
If you don’t have a verifiable address (office location) in these cities, then you cannot compete in the Google local search results since Google Maps requires a verified Google My Business listing.
But you can compete in the organic search results with City Pages.
Location authority can be built into City Pages by creating content and outbound links that are specific to your target location.
For example, if we wanted to build location authority into a San Bernardino City Page, then we would include outbound links to landmarks and other prominent locations specific to San Bernardino.