SILOS & SITE STRUCTURE SEO I've been on a mission over the last 6 months or more to clean up our content here at Bipper Media. We had dozens of articles and pages that in essence covered the same topic. And there were even more articles that arguably could be considered sub-topics of content covered in the main articles. [...]

Multiple attorney law firms have one of the greatest advantages when it comes to local SEO.According to Google My Business policy, a law firm may have a Google Maps listing for the firm and for each individual practitioner (lawyer or partner) within that firm.This policy applies to more business categories than just law firms.Here's a portion of Google's policy regarding [...]

Why my business isn't showing up in Google Maps Update: July 13th, 2018: I expanded this to "6 reasons why your business isn't showing up in Google Maps" and did a video. The reason I added 2 more reasons is from recent conversations with business owners about the issues they see with their Google My Business listings, and how these [...]

Get your business found in multiple cities The process of getting found in Google search within the city where your have a business address is called local SEO. With the right local SEO strategy in place, customers in your market will find you in Google local / Google Maps as they search for your business, products, or services. Local search results, [...]

One question I get on a regular basis is can getting more reviews help increase my rankings in Google local search? In my 10 years of experience working in the local SEO space, and working directly or indirectly with hundreds of local businesses, I see no correlation between the volume of reviews and rankings Google local / Google Maps search results. [...]

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search is made, something like pediatric dentists for broken tooth, the search results take on a whole life [...]

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in Google. But from our experience, the default SEO strategy for most companies is to publish content in [...]