What is citation distribution?
Citation distribution is a critical component to building location authority. A citation is a published version of your business data such as your business name, street address, city, state, zip code, phone #, and website URL. The “distribution” part refers to the publishing of your citation on external websites and directories. The more sites and directories we can publish your citations on, the more location authority you’ll build for your business.
We use a combination of manual processes, citation distribution partners, and data aggregators to achieve what we refer to as “citation distribution”.
What are data aggregators?
There are 3 data aggregators: Data Axle (was Infogroup), Foursquare (includes Factual), and Neustar.
These data aggregators are used to distribute and spread your business information all across the web.
Aggregators use AI (artificial intelligence) to learn more about your business, and then distribute your business information across contextually relevant platforms, websites, directories, and mobile apps that are closely related to your business category.
Although this takes time, the continual refinement and distribution of your business data creates self reinforcing loop of trust and authority for your business.
And the more authority we build for your business, the higher your rankings and the more visible your business will be in related searches.
This means, your business will be found faster and easier by more clients in your market who are searching for your types of products and services.