Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]
Google search results are designed to find the best content for any given query. If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market. But when a more granular search [...]
Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence. There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]
One of the most overlooked SEO strategies in Google search is SEO en Español. With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]
Location Authority & Local SEO Location Authority: the ranking power, or fuel that drives rankings, for any local business or location in Google local / Google Maps search results. In other words, the more location authority your business has, the higher it will [...]
Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]
I'm finding that 'use your location' in Google search seems to focus mostly on your zip code, at least as a first layer of local relevance. Perhaps within the zip code, depending on your location and volume of available search results for a [...]
One look at this 6 year chart from Google Trends shows the explosive growth of local 'near me' searches. The growth in near me local searches has been fueled mostly by mobile searches, which according to Google now account for more than half [...]
Local SEO Mistakes When it comes to ranking in Google Maps, there are some key things that you have to get right in order to compete. The reality is, most of the Google local / Google Maps search results are most impactful via [...]
Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]
Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]
Google just released the Google My Business Posts feature to all verified GMB listings. This new tool was released in Beta to only select, large enterprise brands and celebrities. In summary, Google My Business Posts allows local businesses to post updates in a similar [...]
A common trend among law firms, from small to medium sized firms, all the way up to Am200 firms, is to run separate blogs outside the core domain of their website. But is this is a good idea? One great example of this is [...]
Yext Google My Business Sync Back in February, Yext announced an integration with Google local listings that allowed you to control your GMB listing directly from your Yext dashboard. Though the use of Google API, the data associated with your Yext profile will [...]
My Frustrations With Local SEO Reporting One of my biggest frustrations with Google My Business Insights was the inability to export data from the dashboard. Since we provide monthly reporting to our Local SEO clients, we were basically taking screenshots of data and [...]
There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]
Having a website for your business is one thing... but having a website that actually grows your business is totally different. I can think of about 10 website development platforms where you can spin up a business website in a matter of minutes. [...]
It's 2017, which means it's time to upgrade your local SEO strategy! Grow Your Business... with the all-in-one solution to dominating Google search, increasing website traffic, and acquiring new customers. Learn More Most local SEO agencies will give you a standard response to improving [...]
Local SEO Citations for Google Maps When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO. Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best ways [...]
City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The truth [...]
Many website owners struggle with issue of expiring domain names. The most common question is whether or not you should renew it or just let it expire. But if you do renew it, is there anything you can do with the domain name [...]
Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see their competitors ranking above them in Google! [...]
Image via Wikipedia Most of the conversations I've had lately with current and prospective clients have been around the topic of executing the mechanics of SEO and local SEO. Meaning, what are the actual steps / actions we need to take [...]
We decided to come to Hilton Head, SC for Thanksgiving. The weather is beyond perfect, and we are staying in Water Oaks Villa in Palmetto Dunes. We rented some bikes to explore the beach and surrounding areas. And besides my sore lower back [...]
It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]
Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]
I consider local SEO to be both an art and science. There's data attributes, entities, and risks that must be accounted for (science), and there's nuances and techniques that only come from experience (art). This is one of the reasons I love the [...]
Local SEO Tips for 2017 The ultimate list of local SEO tips (2017 edition) to boost your presence and rankings in Google local search and Google Maps search results. Here's a list of local SEO tips to help your business account for the trend of localization [...]
Law Firm Directory Strategy for Citations & Backlinks When it comes to getting your law firm ranked in Google local search results, or Google Maps search results, a lot of the local SEO ranking power comes directly from your citation portfolio. What's a citation [...]
Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in Google [...]
What's the big deal about being a featured local business? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings. And rightly so, because the 3 pack is where over 80% of the calls, [...]
One of the benefits to working with law firms over the years is the insights we've gained into effective content strategies that get pages ranked in search, even for their most competitive keyword phrases and practice areas. Law firm websites are typically made up [...]
So what's the secret to success in search? Is there a magic button that can be pushed and boom... your website is suddenly ranking in the top search results in highly competitive markets? I don't think so. There is no magic button to [...]
There are a few ways to go about increasing your Google Maps rankings fast in the local search results... the equivalent of local SEO on steroids. Not all of them are the preferred method, as I tend to take a more patient, long [...]
Enterprise SEO & Localization About a year ago or so, we noticed something changing on the front of Google search results for one of our enterprise SEO clients. For several of their top tier global keyword phrases, we started seeing a larger percentage of localized [...]
Wouldn't it be great to have a system that could generate high ticket cases and clients for your law firm on autopilot? Ok, the autopilot idea is a bit of a stretch as you'll always need "a little" human intervention. But the beauty of [...]
Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the [...]
Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers. This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level [...]
I was recently asked to answer a question on Quora about local SEO. The question specifically was Are There Any Apps of Extensions That Can Assist With Doing Local SEO for my Website. At first glance, my mind started to run through all of [...]
If you are an attorney, you more than likely heard of Nolo.com. Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]
SEO for law firms is challenging, especially in large metro areas where thousands of people a day are searching for the best lawyers to meet their needs. More than likely there are hundreds of competing law firms in your market, and rising above the [...]
I just did a search in Google and saw something that I don't remember ever seeing before. Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]
Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE [...]
Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars a [...]
I've been thinking a lot lately about what I call "the economics of keyword phrase targeting" for search optimization. Which means for any given business, product, or service, you can generate a long list of keyword phrases to target and optimize for search. But out of [...]
There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]
If you're a local business or agency running local SEO for clients, you may have noticed the Google local business phone support is no longer available. I was working on a client issue the other day and, as I normally do, went to request a [...]
Local SEO for Apple Maps When it comes to local SEO, everyone seems to be fixated on the Google maps search results. Of course, this is justified considering the scale and marketshare Google Maps has in the local search market. But I was [...]
Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website. And rightly so! For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]
I believe one of the most prolific opportunities in B2B marketing exists right now in social media. For B2B marketing, you can no longer think of social media as the place where you share photos of cats, or tweet about brushing your teeth, and share [...]
