About Bobby Holland

I'm the founder and main contributor here at Bipper Media.
Facebook profile:  Facebook.com/D.RobertHolland
Facebook Fan Page:  Facebook.com/BipperMedia
Twitter profile:  Twitter.com/BipperMedia
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Linked In: Bipper Media

Hyper Local Business Directories

Something I feel that is missing completely from the web are what I call 'hyper local business directories'. The easy thing to do would be to build a directory like Yelp where you have one domain and then sections for each metro [...]

2018-09-24T07:53:55+00:00

Yext Partners with Amazon Alexa – Latest SEO Secrets Podcast

Yext partners with Alexa... news was announced yesterday morning and I had this episode recorded within a few hours. But I just couldn't squeeze in the time to get it posted until now! Have a listen...You may not follow this type of thing [...]

2018-07-26T11:18:32+00:00

How we grew website traffic by 242.21% in 6 months using SILOS & Site Structure SEO

SILOS & SITE STRUCTURE SEO I've been on a mission over the last 6 months or more to clean up our content here at Bipper Media. We had dozens of articles and pages that in essence covered the same topic. And there [...]

2018-05-21T12:20:45+00:00

Voice Search Optimization 2018 – 3 Steps To Optimize Your Website for Voice Search

3 Steps to Optimize Your Website for Voice Search in 2018 and Beyond According to Google, over one-fifth of the searches on Google are voice search. And it's expected that by 2020 (less than 2 years from now), over half of all [...]

2018-02-17T20:34:33+00:00

Why Your Business Isn’t Showing Up in Google Maps (4 Common Reasons)

Why my business isn't showing up in Google Maps Update: July 13th, 2018: I expanded this to "6 reasons why your business isn't showing up in Google Maps" and did a video. The reason I added 2 more reasons is from recent conversations [...]

2018-08-24T09:24:25+00:00

The National

The National Athens, GA 30601 [NEXForms id="4" open_trigger="popup" button_color="btn-success" type="button" text="CONTACT US"] (706) 549-3450 Visit Site The National The National provides a casual neighborhood gathering spot reminiscent of the bars and cafés we’ve enjoyed on travels to Europe. Mediterranean [...]

2018-01-17T11:50:48+00:00

Trappeze Pub

Trappeze Pub Athens, GA 30601 [NEXForms id="4" open_trigger="popup" button_color="btn-success" type="button" text="CONTACT US"] (706) 543-8997 Visit Site Trappeze Pub A vibrant warm interior with intimate booths, plenty of bar and outdoor seating, and larger tables to accommodate groups, have [...]

2018-01-17T11:50:48+00:00

The Place

The Place Athens, GA 30608 [NEXForms id="4" open_trigger="popup" button_color="btn-success" type="button" text="CONTACT US"] (706) 850-2988 Visit Site The Place We are a relaxed Southern eatery serving refined comfort cuisine to the Classic City. The Place’s menu is built upon a collection [...]

2018-01-17T11:50:54+00:00

How To Reach Local Customers in Multiple Cities & Hyper Local Markets

Get your business found in multiple cities The process of getting found in Google search within the city where your have a business address is called local SEO. With the right local SEO strategy in place, customers in your market will find you in [...]

2018-01-17T11:51:27+00:00

Voice Search SEO – Guide To Voice Search for Websites (2018)

Voice SEO, Schema, & Asking your phone Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. ** Update: June 10th, 2018 -- We've added a new section called The 3 Steps to Optimize Your Website for [...]

2018-07-11T22:53:43+00:00

Do More Reviews Equal Higher Rankings in Google Local Search?

One question I get on a regular basis is can getting more reviews help increase my rankings in Google local search? In my 10 years of experience working in the local SEO space, and working directly or indirectly with hundreds of local businesses, I [...]

2018-01-17T11:52:13+00:00

Increase Local Search Traffic With Long Tail Keyword Phrases

Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]

2018-01-17T11:52:13+00:00

Vertical Directories & Local SEO: How To Connect To Your Best Customers in Google Local Search Results

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search [...]

2018-01-17T11:52:13+00:00

Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

2018-01-17T11:52:13+00:00

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

2018-01-17T11:52:14+00:00

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

2018-01-17T11:52:14+00:00

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

2018-01-17T11:52:14+00:00

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

2018-01-17T11:52:15+00:00

Local SEO Reporting: Bringing Google My Business (GMB) Insights To Life

How to find GMB Insights on new GMB Dashboard** Update:  May 2nd, 2018I've been getting some feedback that people can't find the Download Insights link on their GMB dashboard.  The reason is, Google has been testing a new Google My Business dashboard which does not have [...]

2018-05-02T19:40:59+00:00

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

2018-01-17T11:52:15+00:00