About Bobby Holland

I'm the founder and main contributor here at Bipper Media.
Facebook profile:  Facebook.com/D.RobertHolland
Facebook Fan Page:  Facebook.com/BipperMedia
Twitter profile:  Twitter.com/BipperMedia
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Voice Search SEO – Structured Data, Entities, & Intent

Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. Voice search is growing rapidly, especially among B2B search queries and teens.  But on an aggregate scale, voice search is arguably the most important trend as you [...]

By | November 15th, 2017|Categories: Local SEO Articles|0 Comments

Do More Reviews Equal Higher Rankings in Google Local Search?

One question I get on a regular basis is can getting more reviews help increase my rankings in Google local search? In my 10 years of experience working in the local SEO space, and working directly or indirectly with hundreds of local businesses, I [...]

By | October 13th, 2017|Categories: Local SEO Articles|0 Comments

Increase Local Search Traffic With Long Tail Keyword Phrases

Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]

By | September 6th, 2017|Categories: Local SEO Articles|0 Comments

Vertical Directories & Local SEO: How To Connect To Your Best Customers in Google Local Search Results

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search [...]

By | September 2nd, 2017|Categories: Local SEO Articles|0 Comments

Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

By | September 2nd, 2017|Categories: Local SEO Articles|0 Comments

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

By | August 26th, 2017|Categories: Local SEO Articles|0 Comments

What is Location Authority?

Location Authority & Local SEO Location Authority:  the ranking power, or fuel that drives rankings, for any local business or location in Google local / Google Maps search results. In other words, the more location authority your business has, the higher it will [...]

By | August 24th, 2017|Categories: Local SEO Articles|0 Comments

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

By | August 17th, 2017|Categories: Local SEO Articles|0 Comments

Zip Codes, Relevance, & Local SEO

I'm finding that 'use your location' in Google search seems to focus mostly on your zip code, at least as a first layer of local relevance. Perhaps within the zip code, depending on your location and volume of available search results for a [...]

By | August 17th, 2017|Categories: Local SEO Articles|0 Comments

Near Me SEO: How Near Me Searches Are Taking Off

One look at this 6 year chart from Google Trends shows the explosive growth of local 'near me' searches.  The growth in near me local searches has been fueled mostly by mobile searches, which according to Google now account for more than half [...]

By | August 12th, 2017|Categories: Local SEO Articles|0 Comments

4 Local SEO Mistakes That Will Sink Your Google Maps Rankings

Local SEO Mistakes When it comes to ranking in Google Maps, there are some key things that you have to get right in order to compete.  The reality is, most of the Google local / Google Maps search results are most impactful via [...]

By | July 16th, 2017|Categories: Local SEO Articles|0 Comments

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

By | July 14th, 2017|Categories: Law Firm Marketing, Local SEO Articles|0 Comments

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

By | July 11th, 2017|Categories: Law Firm Marketing, Local SEO Articles|0 Comments

Why Google Local Business Posts Matter to Local SEO

Update 11/15/2017:  One great use we are seeing with Google Local Business Posts is to use reviews as content to share as new posts.  I shared an answer on Quora that speaks to this as well... but I believe you should be replying to [...]

By | June 24th, 2017|Categories: Local SEO Articles|0 Comments

Should Law Firm Websites Run Separate Blogs?

A common trend among law firms, from small to medium sized firms, all the way up to Am200 firms, is to run separate blogs outside the core domain of their website. But is this is a good idea? One great example of this is [...]

By | May 11th, 2017|Categories: Local SEO Articles|0 Comments

Why We Disabled The Yext Google Local Listing Sync

Yext Google My Business Sync Back in February, Yext announced an integration with Google local listings that allowed you to control your GMB listing directly from your Yext dashboard.  Though the use of Google API, the data associated with your Yext profile will [...]

By | May 9th, 2017|Categories: Local SEO Articles|0 Comments

Local SEO Reporting Comes To Life With Google My Business Bulk Insights Data Download

My Frustrations With Local SEO Reporting One of my biggest frustrations with Google My Business Insights was the inability to export data from the dashboard.  Since we provide monthly reporting to our Local SEO clients, we were basically taking screenshots of data and [...]

By | April 30th, 2017|Categories: Local SEO Articles|0 Comments

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

By | February 25th, 2017|Categories: Local SEO Articles|0 Comments

3 Website Strategies That Actually Grow Your Business

Having a website for your business is one thing... but having a website that actually grows your business is totally different. I can think of about 10 website development platforms where you can spin up a business website in a matter of minutes. [...]

By | February 15th, 2017|Categories: Website Design|0 Comments

Local SEO Strategy for 2017 – It’s All About City Pages!

It's 2017, which means it's time to upgrade your local SEO strategy! Grow Your Business... with the all-in-one solution to dominating Google search, increasing website traffic, and acquiring new customers. Learn More Most local SEO agencies will give you a standard response to improving [...]

By | February 12th, 2017|Categories: Local SEO Articles|2 Comments

Local SEO Citations – How To Build Citations To Improve Your Presence in Google Maps

Local SEO Citations for Google Maps When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO.  Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best ways [...]

By | February 7th, 2017|Categories: Local SEO Articles|0 Comments

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The truth [...]

By | January 15th, 2017|Categories: Local SEO Articles|1 Comment

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

By | January 10th, 2017|Categories: Local SEO Articles|0 Comments

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see their competitors ranking above them in Google! [...]

By | January 7th, 2017|Categories: Local SEO Articles|0 Comments

The 2 Sided Equation to Effective SEO & Local SEO

Image via Wikipedia Most of the conversations I've had lately with current and prospective clients have been around the topic of executing the mechanics of SEO and local SEO.  Meaning, what are the actual steps / actions we need to take [...]

By | December 26th, 2016|Categories: Local SEO Articles|0 Comments

The Importance of Local Search & Nearby Now Results

We decided to come to Hilton Head, SC for Thanksgiving.  The weather is beyond perfect, and we are staying in Water Oaks Villa in Palmetto Dunes.  We rented some bikes to explore the beach and surrounding areas.  And besides my sore lower back [...]

By | November 24th, 2016|Categories: Local SEO Articles|0 Comments

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

By | November 21st, 2016|Categories: Local SEO Articles|0 Comments

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

By | November 16th, 2016|Categories: Local SEO Articles|0 Comments

Photos: Your secret weapon in local SEO

I consider local SEO to be both an art and science.  There's data attributes, entities, and risks that must be accounted for (science), and there's nuances and techniques that only come from experience (art).  This is one of the reasons I love the [...]

By | November 4th, 2016|Categories: Local SEO Articles|2 Comments

20 Local SEO Tips for 2017 to Boost Your Rankings in Google Local Search

Local SEO Tips for 2017 The ultimate list of local SEO tips (2017 edition) to boost your presence and rankings in Google local search and Google Maps search results. Here's a list of local SEO tips to help your business account for the trend of localization [...]

By | October 18th, 2016|Categories: Local SEO Articles|2 Comments

Top 5 Law Firm Directories for Local SEO Rankings

Law Firm Directory Strategy for Citations & Backlinks When it comes to getting your law firm ranked in Google local search results, or Google Maps search results, a lot of the local SEO ranking power comes directly from your citation portfolio. What's a citation [...]

By | October 14th, 2016|Categories: Local SEO Articles|0 Comments

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in Google [...]

By | October 12th, 2016|Categories: Local SEO Articles|3 Comments

The local SEO strategy that drove this dentist into the featured local listing in Google Maps

What's the big deal about being a featured local business? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings.  And rightly so, because the 3 pack is where over 80% of the calls, [...]

By | October 2nd, 2016|Categories: Local SEO Articles|0 Comments

Law Firm Website Tips To Increase Rankings in Search

One of the benefits to working with law firms over the years is the insights we've gained into effective content strategies that get pages ranked in search, even for their most competitive keyword phrases and practice areas. Law firm websites are typically made up [...]

By | September 26th, 2016|Categories: Law Firm Marketing|0 Comments

How Process Is The Key To Digital & SEO Success

So what's the secret to success in search? Is there a magic button that can be pushed and boom... your website is suddenly ranking in the top search results in highly competitive markets? I don't think so. There is no magic button to [...]

By | September 23rd, 2016|Categories: Enterprise SEO|0 Comments

How To Increase Google Maps Ranking Fast

There are a few ways to go about increasing your Google Maps rankings fast in the local search results... the equivalent of local SEO on steroids.  Not all of them are the preferred method, as I tend to take a more patient, long [...]

By | September 17th, 2016|Categories: Local SEO Articles|0 Comments

Enterprise SEO & Localization, How Your Global Business Can Respond to Local Search Relevance

Enterprise SEO & Localization About a year ago or so, we noticed something changing on the front of Google search results for one of our enterprise SEO clients.  For several of their top tier global keyword phrases, we started seeing a larger percentage of localized [...]

By | September 16th, 2016|Categories: Enterprise SEO|0 Comments

How To Generate High Ticket Cases for your Law Firm

Wouldn't it be great to have a system that could generate high ticket cases and clients for your law firm on autopilot? Ok, the autopilot idea is a bit of a stretch as you'll always need "a little" human intervention.  But the beauty of [...]

By | September 15th, 2016|Categories: Content Marketing|0 Comments

How To Show Text / Captions on Youtube & Facebook Videos

Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the [...]

By | September 13th, 2016|Categories: Content Marketing|0 Comments

#1 Secret Content Strategy for Law Firm Websites

Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers.  This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level [...]

By | September 13th, 2016|Categories: Content Marketing|0 Comments

With Local SEO, Patience Is A Virtue

I was recently asked to answer a question on Quora about local SEO.  The question specifically was Are There Any Apps of Extensions That Can Assist With Doing Local SEO for my Website. At first glance, my mind started to run through all of [...]

By | September 9th, 2016|Categories: Local SEO Articles|0 Comments

How To Create An Effective Nolo Profile For Your Law Firm

If you are an attorney, you more than likely heard of Nolo.com.  Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]

By | September 8th, 2016|Categories: Content Marketing|1 Comment

Law Firm SEO – How To Make It Grow Your Practice

SEO for law firms is challenging, especially in large metro areas where thousands of people a day are searching for the best lawyers to meet their needs.  More than likely there are hundreds of competing law firms in your market, and rising above the [...]

By | September 3rd, 2016|Categories: Law Firm Marketing|0 Comments

Is Google Testing Beveled / Raised Search Result Display?

I just did a search in Google and saw something that I don't remember ever seeing before.  Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]

By | August 30th, 2016|Categories: Content Marketing|0 Comments

The #1 Secret To Growing Your Business With SEO

Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE [...]

By | August 30th, 2016|Categories: Content Marketing|0 Comments

Why Are Competitors Outranking My Business in Google?

Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars a [...]

By | August 22nd, 2016|Categories: Content Marketing, Enterprise SEO|0 Comments

The Economics of Keyword Phrase Targeting & SEO

I've been thinking a lot lately about what I call "the economics of keyword phrase targeting" for search optimization.  Which means for any given business, product, or service, you can generate a long list of keyword phrases to target and optimize for search.  But out of [...]

By | August 8th, 2016|Categories: Enterprise SEO|0 Comments

Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]

By | June 19th, 2016|Categories: Content Marketing|1 Comment

Google Local Business Phone Support Shuts Down

If you're a local business or agency running local SEO for clients, you may have noticed the Google local business phone support is no longer available.  I was working on a client issue the other day and, as I normally do, went to request a [...]

By | June 17th, 2016|Categories: Local SEO Articles|0 Comments

Apple Maps & Local SEO – What You Need To Know

Local SEO for Apple Maps When it comes to local SEO, everyone seems to be fixated on the Google maps search results. Of course, this is justified considering the scale and marketshare Google Maps has in the local search market. But I was [...]

By | June 13th, 2016|Categories: Local SEO Articles|0 Comments
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