About 75% of Google searchers never look beyond the first page of results. Meanwhile, updating your blog posts with fresh content can boost organic traffic by as much as 111%. Companies that blog have 434% more indexed pages than those that don’t.
With search engine optimization (SEO), you can draw more people to your blog content. As part of your SEO strategy, you’ll need different types of SEO. For example, on-page SEO involves components of your website content.
With on-page SEO optimization, you can improve your rankings. If you’re not appearing on the first page, consumers might not find you.
Instead, you can use on-page SEO to generate website traffic, leads, and sales. In fact, marketers that blog generate 67% more leads.
Not sure if you’re ready to start using on-page SEO services? Here are 10 benefits to consider first.
After reading this guide, you can make a more informed choice for your website and business. Read on to discover the benefits of on-page SEO today!
1. Boost Your SEO Rankings
As part of your on-page SEO strategy, you’ll need to gather keyword research. Then, you can optimize your blog posts with specific keywords in mind.
When a consumer searches for that keyword on Google, your website content could appear.
Remember, the majority of Google users don’t look beyond the first page of results. With on-page search engine optimization, you can improve your rankings.
A higher ranking will help you generate more brand visibility. It can set you up to experience the rest of these benefits, too.
For example, a higher search engine ranking will position you ahead of competing businesses. Consumers will see your website before anyone else’s.
With a higher ranking, you can position yourself as a thought leader in the industry. That’s only the start, though.
Improving your search engine rankings will ensure consumers find your website content. You can rank for a range of keywords to generate more website traffic. Then, you can turn those visitors into leads or sales.
2. Improve Your Crawl Rate
As part of your SEO strategy, you’ll need Google’s bots to crawl and index your website content. Then, Google will index your content and rank it among similar pages and blog posts.
With effective on-page optimization, you can ensure website crawlers better understand your page content. Then, you can earn a higher ranking on search pages.
Without on-page optimization, however, Google might not even consider your content.
If your site isn’t ranking on search engines, consumers might not find your business online.
3. Draw Local Customers
About 30% of all mobile searches are related to location. In fact, location-based searches grow 50% faster than all mobile searches.
Over 75% of consumers who complete a local mobile search visit a store within a day. Drawing more local business can help you boost sales. One of the benefits of on-page SEO is its ability to help you reach local customers.
Consider working with an experienced SEO agency this year. Their local on-page SEO services can help you create location-based content. You can appear for local search results, allowing you to reach nearby customers.
Then, you can generate more foot traffic to your storefront with ease.
4. Generate More Website Traffic
Remember, on-page optimization can help improve your rankings on search engine result pages. A higher ranking will position you in front of more customers. At the same time, you’ll have an easier time appealing to the customer’s search intent.
Appealing to their search intent will show customers you understand their needs. They’ll click on your website content to determine how you can help.
As you start generating more traffic, Google will take notice. It will boost your ranking further, helping you generate more traffic in the future. Then, you can use your website content to generate more leads.
5. Build Awareness
A higher search engine ranking will position your website content ahead of competing businesses. Each time someone searches for your product or service, your site could appear. As consumers continue seeing your site, brand awareness will grow.
In time, consumers will know to associate your brand with your product or service. They’ll visit your website directly for the help they need.
6. Higher Clickthrough Rates
As part of your on-page SEO strategy, you’ll need to improve your SEO titles and meta descriptions. These ranking factors appear on Google search pages. Customizing your titles and meta descriptions can help you generate more clicks.
Higher clickthrough rates can help you generate more website users. It can also help you boost your rankings further.
Without an SEO strategy, however, you’ll neglect to improve your meta descriptions. The content that appears might not entice people to visit your site.
7. Higher Dwell Times
Creating high-quality content is an important component of your SEO strategy. If your content isn’t easy to read, however, people will leave. Your bounce rate could rise.
Improving your content with SEO in mind can help you keep people on the page. For example, you can use headings and subheadings. Visitors will have an easier time finding the information they need.
You can improve your dwell times to boost your rankings further.
8. More Leads, Conversions, and Sales
Generating high-quality traffic to your website can help you generate more leads, too.
Your content will attract consumers who need your product or service. They’ll recognize your expertise and decide to trust your business. Then, they can convert on the page or make a purchase.
With on-page SEO optimization, you can improve your ROI.
9. It’s Easy to Manage
Compared to off-page SEO, on-page optimization is easier to manage and control. You can adjust your page content as needed to improve your rankings.
10. Establish Your Credibility
You can use your on-page content to demonstrate your experience and expertise. Demonstrating your expertise can help boost your credibility. Consumers will start to trust you above anyone else as a result.
They’ll start shopping from your business, setting you up for lasting success.
Stronger SEO: Understanding the Importance of On-Page SEO
Don’t miss a chance to boost your SEO rankings this year. Instead, consider these benefits of on-page SEO. Understanding the importance of on-page optimization can help you adjust your SEO strategy.
You don’t have to work on your optimization alone this year. We can help.
Contact our team today to discuss our on-page SEO services.
Bipper Media is a global leader in search engine optimization.