Did you know that almost 40% of small businesses are outsourcing at least one work process? Outsourcing is becoming increasingly popular in modern business. From saving money to accessing qualified experts, there are tons of reasons that companies are sending work to [...]
Did you know that it takes about 0.05 seconds for a user to form an opinion about your website? The goal of web design is to capture attention and make web pages easy for people to read and navigate on different devices [...]
With nearly half of all Google searches being local, it's hard to overstate the importance of local SEO. Making your website the best result for those "near me" searches will have a significant impact on your traffic, lead generation, and sales. If [...]
Did you know that 67 percent of consumers turn to Google Maps for navigational help? Most of those consumers end up finding the business listing on Google Maps from a keyword search 84 percent of the time as opposed to doing so [...]
Did you know that there are currently more than 1.7 billion websites in existence? This number is only growing, especially since websites are a great way to promote your business and sell products. However, promoting your brand online can be difficult if [...]
For most brands, grabbing the attention of their target customer is their ultimate goal. The best way to do this is through the utilization of search optimization. That way, these brands attain massive traffic flow to their websites, allowing their businesses to [...]
Did you know that there are more than 1.1 billion websites that are currently active? If you don't have a website for your business, you might be missing out. However, writing a few blogs and saying a few words about your business [...]
If you have recently started a new business, you must be anxious to create a small business website for your customers to discover you. Although most websites can be built in a short time, you want high-quality work that stands out from [...]
Approximately 71% of small businesses have a website. This is up from a mere 50% in 2018. But having a website isn't a proverbial silver bullet, since 38% of people will exit a website if they deem it [...]
PPC can generate up to double the number of visitors versus SEO. However, that's not the only difference between PPC and SEO. That's also not to say that PPC is "better" than SEO, either. The two accomplish similar [...]
Keyword research is an important foundation for any online marketing campaign. If you don't know what keywords to target, you won't be able to optimize your website effectively. Keyword research allows you to target specific phrases to build links. It also tells you [...]
Are you familiar with the concept of landing pages? If not, then you probably have no idea what's the purpose of creating a landing page is either. But, it's okay if you don't since digital and content marketing can be challenging. That's [...]
You've probably heard of the most popular tool in digital marketing, but you'd be surprised how many companies ignore it. Believe it or not, 70% of businesses don't even have an SEO strategy. Well, we're here to tell you that SEO isn't something [...]
When was the last time you updated your dental practice's website? An old, slow, outdated website could scare away potential patients. You might miss the chance to grow your practice as a result. In fact, design has a 75% influence on a website's [...]
About 80% of new leads never turn into paying customers. In fact, about 65% of businesses struggle to generate leads in the first place. Companies that blog, on the other hand, are more likely to generate leads. With search engine optimization (SEO), you [...]
Over 50% of marketers say half or more of their budget goes into lead generation. Unfortunately, 65% of businesses say generating leads is a major marketing challenge. About 96% of people who visit your website aren't even ready to make a purchase. [...]
Are you struggling to generate brand awareness, website traffic, or online leads? Consider using search engine optimization (SEO) this year. With SEO, you can boost your website to the top of a search engine results page (SERP). Nearly 70% of online activities begin [...]
Did you know there are over 4.8 billion internet users worldwide? That's over 60% of the world's population, making being online an essential requirement for any modern business. As this figure will only grow, companies need to design and implement their online [...]
Though most of us did probably not even notice it happening, the past few years have seen an exciting new frontier in the use of mobile technology. Location-based services and the increasing use of mobile phones for browsing have brought the world wide [...]
Your domain authority score is a metric attributed to your website to signify how authoritative it is. The DA score is something that was developed by Moz, loosely based on Google co-creator Larry Page’s PageRank algorithm. Other companies such as Ahrefs provide similar [...]
It is estimated that there are 1.7 billion websites in existence. This makes the internet a crowded place, that is very easy for your customers to get lost in. If you own a website, then how are you supposed to get found amidst the [...]
Nearly 70% of all online experiences start on search engines. About 75% of people never look at the second page of results, though. If you're not using keywords your consumers are using to find your product or service, you might not reach them. Instead, [...]
The number of lawyers within the US has increased by 15% over the last decade. There are now nearly 1,339,000 licensed, active attorneys within the US. When prospective clients look for a local law firm, do they find yours online? If you're [...]
Are you trying to boost your search engine rankings? As part of your search engine optimization (SEO) strategy, don't neglect to generate backlinks. Backlinks are one of Google's top three ranking factors. Unfortunately, over 66% of pages don't have backlinks. Usually, the more backlinks [...]
SEO is one of the most important marketing tools of the 21st century. Less than one percent of people make it to the second page of search engine results. SEO effectively businesses to shirk the traditional duties of advertising, and [...]
Are you looking for ways to build a passive marketing funnel for your business? Do you want to ensure that the SEO tactics you're using are going to convert? If so, then you need to learn all that you can about White [...]
When it comes to website rankings, 90.63% of pages do not get organic search traffic from Google. There are many simple changes that you can make to improve your page rankings. However, some companies participate in strategies that fall under black hat [...]
Search engine optimization is undoubtedly the best way to gain organic traffic, which accounts for more than half of all web traffic. It's no wonder why it's the hottest marketing trend of recent years. Well, with the right services, your website could [...]
The world of advertising has moved all online. In fact, the world of most reading and sharing of information has moved online. When was the last time you learned a piece of information from a book instead of a web article? Information gets [...]
Blogs are an effective marketing tool for nearly 80% of businesses. In fact, a blog could boost your conversion rate by six times. Blogging four times a week could drive 3.5 times as much website traffic, too. If [...]
Google conducts more than 3.5 billion searches each day. With about 93 percent of online experiences starting with a search engine, your target audience is expected to make first contact with your business through a Google search. But these searches are unlikely [...]
Think about how good your website design is. If you are like most people, it's probably not that good. You may have a good-looking color scheme or some nice images, but the functionality of your site is bad. This can affect the conversion [...]
In 2021, the number of digital shoppers in the US will surpass the 230 million mark. That’s a 1.32 increase from 2020. From these statistics, it’s clear that every business bent on succeeding needs a digital marketing strategy. But to have a robust [...]
Did you know that Google handles over 3.5 billion searches every day? That’s about 105 billion searches in a month and 1.26 trillion in a year. If you want to find customers or clients, you know where to find them. The online marketplace [...]
If you have a law firm, you should be using digital marketing to stand out from the competition. This is why law firm SEO is so important. It has been shown that law firms with an integrated digital marketing strategy have a much [...]
These days it's practically impossible to go an entire day without using the internet. Websites are everywhere and traffic is only increasing every year. If you own a business, your website and online presence are some of your most important assets. Keeping your [...]
Search engine optimization is a multi-faceted operation. There are a number of things to keep in mind as you go through the process, and there are a few angles you can take as you try to adjust the practice to your own website. [...]
Did you know that around 68% of all internet sessions start with a search engine? This leaves Google with about 13 billion search queries to fulfill each day. This statistic alone highlights the importance of not only being on the results pages but [...]
About 55% of marketers view blog content as a top inbound marketing priority. Meanwhile, marketers who prioritize blogging are 13 times more likely to enjoy a positive ROI. Another 57% have acquired new customers through blogging. It's not enough to create a quick [...]
About 75% of Google searchers never look beyond the first page of results. Meanwhile, updating your blog posts with fresh content can boost organic traffic by as much as 111%. Companies that blog have 434% more indexed pages than those that don't. With [...]
Did you know that about 75% of the population never scroll past the first page of Google results? With around 68% of all online activity starting on a search engine platform, cracking that first page of results is crucial for the success of [...]
Let's face it, consumers love video. In fact, video content has now taken over as the most engaging way to capture viewers online. With this in mind, it's no surprise that an astounding 68% of marketers feel that video content has a better [...]
Studies suggest that there are now around 4.48 billion global users active on social media. This equates to 9 out of 10 internet users using social platforms on a regular basis. With statistics like these, it's no question that your brand needs to [...]
A poor website design can destroy your brand's reputation. Many businesses understand the importance of layout when it comes to a professionally designed website, but color plays just as big a part. Colors like red, blue, green, and yellow can evoke emotions and [...]
Did you know that more than half of all trackable traffic on the Internet comes from organic search? This means that more than half of the activity online happens because of search engine optimization. Search engine optimization, or SEO, is a collection [...]
Nearly 70% of all activity online starts with a search engine. If you're not using the right keywords in your content, however, you might not rank. Your search engine optimization (SEO) strategy might not prove as effective as hoped, either. Understanding the connection [...]
In the digital age, companies need to establish a strong online presence in order to gather more clients. A key step to achieving this is by having a professional website that uses search engine optimization (SEO). Curious to find out how SEO [...]
Nearly 40% of website visitors will stop engaging with a site that has an unappealing design. Meanwhile, conversion rates drop 20% for every extra second of load time. About 70% of online users abandon shopping carts due to poor design, too. If [...]
Funneling steady, organic traffic to your website means that you need to use search engine optimization (SEO). By using a variety of on-page and off-page techniques, Google will recognize that your website provides value to users who are searching with a certain [...]
Did you know that search engines like Google rely on featured snippets for both text and voice searches? Snippets come directly from search engine optimized or SEO landing pages. Professional website designers know exactly how to enable your website to rank higher for [...]
