Over 50% of marketers say half or more of their budget goes into lead generation. Unfortunately, 65% of businesses say generating leads is a major marketing challenge. About 96% of people who visit your website aren’t even ready to make a purchase.
Without an omnichannel marketing strategy, you could struggle to reach potential customers online. Consumers might not even realize your business exists in the first place!
Instead of missing a chance to draw paying customers to your business, consider using these six types of digital marketing. These digital marketing options can help you expand your reach online. An omnichannel approach will allow you to reach customers at different touchpoints.
You can experience benefits of digital marketing like brand awareness, lead generation, and more!
Read on to learn about the different digital marketing types today.
Content Marketing
Consumers might not choose your business if they can’t learn about your business. They might struggle to see you as a credible resource, too. If you’re unable to demonstrate your credibility, consumers might take their business elsewhere.
As you explore the different types of digital marketing, consider focusing on content marketing this year.
Content marketing will help you demonstrate your experience and expertise in the industry. Consumers might begin to rely on you for answers to their questions.
In fact, content marketing costs 62% less than traditional marketing. It generates three times as many leads as well.
You can also use content marketing to continue drawing traffic to your website. Without fresh content, your website can look old and stale. The information you’re providing might become irrelevant and outdated, too.
Developing a content marketing strategy can benefit other strategies you’re using.
For example, Google looks for websites that create unique, compelling, fresh content. You can combine your content marketing strategy with search engine optimization (SEO). SEO will help you rank higher on search engines.
Consumers will have an easier time finding your website content as a result.
You can also use content marketing as part of your email or social media marketing strategies.
You can create different forms of content, too, including articles, eBooks, videos, and more! End your content with a strong call to action to encourage people to contact you. Then, you can use your content to generate more leads or sales.
Email Marketing
As you use these different digital marketing types, combine different strategies. The content you create for your company website can help you develop an email newsletter. You can use email marketing to nurture your existing leads.
First, add a lead generation form to your website specifically for newsletter subscribers. Consider using a lead magnet to encourage subscriptions. For example, you can use a unique eBook, quiz, or coupon code.
People will want to give you their emails in exchange for your offerings.
Once you build your list, segment it. Segmenting your list can help you create personalized content for each buyer persona.
Personalized content can make it easier for you to connect with customers based on their needs and interests.
You can also use email marketing to keep consumers up-to-date about your industry or business. Communicating with customers on a regular basis will help you remain top-of-mind.
Search Engine Marketing
Search engine marketing can help you reach consumers who are searching for your product or service online. You can appear in front of consumers based on the keywords they use in a search. You can also choose to appear based on the demographics they fall under.
Search engine marketing includes multiple digital marketing options, including:
- Pay-per-click (PPC) advertising
- Video ads
- Geotargeting
- Remarketing
- Display advertising
SEO also falls under the umbrella of search engine marketing.
Consider using pay-per-click advertising this year. Consumers can click on your ads to reach a landing page on your website. Then, you can use compelling language to convert that visitor into a lead.
You can format your PPC ads as text, videos, animations, or call-only ads. Display ads can help you generate brand awareness and recognition.
You can use different platforms for PPC advertising, including Google and Facebook Ads.
Search Engine Optimization
Search engine optimization is a form of search engine marketing. You can use SEO to generate brand awareness, website traffic, and leads. When consumers type a query into a search engine, your website could appear.
As you explore these different types of digital marketing, it’s important to focus on your target audience. You can create blog posts based on the keywords your customers use during a search. More precise keywords will help you appear in front of ideal customers.
It can take time to develop a strong SEO strategy, though. Consider working with a digital marketing or SEO agency this year.
They can help you experience the benefits of digital marketing in no time.
Social Media Marketing
Social media marketing can help you remain top-of-mind with customers. It’s also a great way to keep customers interested and engaged.
Consider reformatting your website content for social media platforms.
You can also create posts that are unique to the platform you’re using, such as Instagram and Facebook Stories or Reels. Host live video sessions to engage customers in real-time, too. You can answer their questions and show them you’re available to help.
Social media marketing can help consumers learn more about your brand. You can link posts to your website to draw customers in.
Influencer Marketing
You don’t have to use these digital marketing options alone. Consider working with an influencer. Influencers are already communicating with your target audience.
They can promote your product, service, or business to help you reach even more people online. You can leverage the influencer’s brand trust to encourage customers to trust you, too.
Expand Your Reach: 6 Types of Digital Marketing to Consider in 2022
Using different types of digital marketing will help you reach a wider yet focused audience online. You can generate more brand awareness, website traffic, leads, and sales as a result. Use these digital marketing types to experience the benefits of online marketing yourself.
You don’t have to start strategizing alone. We can help.
Contact our team today to get started.
