How to Rank Higher on Google Maps and Why It’s Critical for Business in 2022

How to Rank Higher on Google Maps June 19 2024

Over 45% of all Google searches are local. If your business doesn’t appear for those searches, you’ll miss chances to reach local customers. Learning how to rank higher on Google Maps could prove essential for your company’s success.

Here are a few tips that can help you improve your Google Maps ranking, along with why it’s crucial for your success. With these tips, you can help your business grow long-term.

Get ready to reach more local customers than ever before. Start ranking with these tips today.

How to Rank Up

First, let’s make sure you’re ranking on Google Maps. Here are a few tips you can use to boost your ranking.

1. Claim Your Listing

Make sure your business is already listed on Google Maps by visiting Google.com/maps. Search your business name. If it appears in the drop-down menu with a location, you’re already listed.

If it doesn’t appear, click on “Add a missing place.” Then, create your listing.

Make sure you’re using your business (not personal) Google account as you work through this step. Click on “Claim this business” if you haven’t claimed your listing already.

2. Optimize

Make sure the information on your Google Maps listing matches what appears on your website. Google will check between the two for consistency and accuracy.

From your Google Business account, click on “Info.” Then, update your business:

  • Name
  • Category
  • Address
  • Service area
  • Phone number
  • Horus and special hours
  • Business description
  • Website URL
  • Products and services
  • Attributes

Use keywords in your business description to appear for relevant searches.

3. Generate Backlinks

Backlinks are links that appear on one website before directing consumers to your content. Generating quality backlinks could boost your Google Maps SEO rankings.

Consider guest blogging this year. Otherwise, focus on creating high-quality content for your blog.

4. Use Schema Markup

You can use Schema Markup on your website to help Google better understand your content. Then, your content can begin appearing in front of local consumers who are searching for your business.

Make sure to use the Location markup to help Google better understand where you’re located.

5. Work With an Agency

If you’re unable to improve your Google Maps ranking alone, hire a full-service SEO agency this year. They can help you improve your organic and Maps rankings.

Then, you can start reaching more consumers online than ever before.

Why It Matters

Now that you’ve learned how to rank higher on Google Maps, let’s discuss why it’s important. Here are a few ways ranking on Google Maps can benefit your business.

1. Gain Brand Visibility

Consumers won’t choose your business if they don’t realize it exists. Using Google Maps for business can help you gain brand visibility. Each time consumers see your ranking on Google Maps, brand awareness will grow.

In time, consumers will begin to remember your brand. They might even associate your brand with your niche or offers.

Generating brand visibility, awareness, and recognition could help you attract future customers to your store.

In fact, nearly 60% of shoppers prefer familiar brands. The more they appreciate, recognize, and believe in your brand, the more they’ll buy. Then, you can generate repeat sales from previous customers to boost your ROI.

One loyal customer is worth 10 single-purchase customers. In fact, boosting your retention rate by even 2% can reduce costs by 10% as well.

Many consumers also make decisions based on customer service reviews. Consumers can check your Google Maps listing to find reviews from your recent customers. About 86% of consumers who read negative reviews said the reviews help them make buying decisions.

In other words, improving your Google Maps ranking could have a major impact on your future.

2. Hear From Local Customers

Remember, you can use your Google Maps listing to hear from nearby consumers. Learning about their needs and concerns can help you make informed changes to your business. Consumers might feel more inclined to trust your brand if they recognize you’re making changes based on their concerns.

Make sure to check your Google Business listing regularly. If you generate negative comments, don’t delete them. Instead, ask the consumer how you can make the situation right.

For example, you might offer a coupon code they can use for their next purchase.

Future consumers will see you make an effort to improve the customer experience. They might decide you’re a trustworthy brand as a result.

Make sure to empathize with your customers. Otherwise, previous and future consumers will start turning away from your business.

3. Generate More Traffic

Improving your Google Maps ranking will help you appear in front of more customers online. They can use your listing to visit your website directly. They can also use your listing to get directions to your storefront.

Either way, you’re generating traffic to your store.

As you generate more website traffic, Google might take notice. It could boost your organic rankings to help you appear in front of more customers online.

Make sure to continue updating your listing if there are any changes to your business information.

4. Rank Ahead of Competitors

Boosting your Google Maps ranking to the top can also ensure you rank ahead of competing brands. Consumers will see your brand before any other during an online search. Ranking ahead of competitors could boost your brand’s credibility.

Gaining brand credibility could encourage brand trust and loyalty to grow. If consumers trust your brand, they might feel more inclined to shop.

5. Generate Conversions

Generating website and foot traffic will help more people become aware of your offers. Generating brand trust, on the other hand, can help you generate sales. Using Google Maps for business can help you generate more business.

Since SEO is a cost-effective strategy, your ROI will improve over time, too.

How to Rank Higher on Google Maps: Experience Success Today

Don’t neglect the importance of Google Maps ranking improvements. Instead, learn how to rank higher on Google Maps using these simple tips. Boosting your rankings can help you appear in front of local consumers.

As you attract them to your website and storefront, you can help your business grow.

Need help getting started? We’re happy to help.

Book an SEO strategy call today to learn more.

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Bipper Media
Bipper Media is a global leader in search engine optimization.
Bipper Media
Bipper Mediahttps://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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