Need to improve your local SEO rankings but aren’t sure which SEO company or services to choose?
Over 80% of consumers use Google Search to find local businesses like lawyers or dentists. One-in-nine will then go on to purchase within a week of searching. Phrases like ‘healthcare near me’ have increased by 100% since the prior year.
It’s now essential to rank high on Google for local search. But how do you choose local SEO services from the large list of providers?
This article offers a simple guide for small businesses to choose the right search engine optimization partner.
Discover how local SEO works and how to reach a broader market. Learn how a dedicated digital marketing strategy will boost leads.
Read on to see why local SEO services matter and how to raise your profile online.
Marketing Businesses Online
Have you an existing website that rarely brings in new business? Were you told that it would attract hundreds of new customers? Or that it’s ‘SEO optimized’ for Google?
Unfortunately, many small business owners have not seen the benefit of having an online presence. The primary reason? The site lies in limbo on page twenty on Google Search.
Less than 1% of people click on page 2 or beyond when searching on Google.
Online marketing begins with a search engine. Yes, you can use pay-per-click ads or social media, but SEO generates more leads in the long term.
The question is, how do you rank on page one on Google?
How SEO Works
Search engine optimization or SEO is a process to improve your website’s placement on the likes of Google Search.
At its most basic level, SEO adds search phrases or keywords to the content of a page. Google spots these phrases and associates the content with its users’ queries.
However, modern SEO techniques incorporate a range of measures to help push sites up the search engine results pages (SERPS):
- Creating backlinks from authority sites
- Adding citations from respected content providers
- Improving page experience signals like loading speed
- Offering mobile-first functionality
The list of SEO services continues to grow as search engines evolve.
Some factors remain as popular as ever, like backlinking without spamming. Some have increased in popularity, especially with the shift to mobile searching.
Yet, the upsurge in local SEO queries has opened a new form of SEO service: local SEO.
What Is Local SEO?
Local SEO focuses on keywords that relate to geography, especially areas closest to the user.
‘Near me’ queries increase in usage year on year, according to Google. For example, ‘plumber near me’ is considered a local search phrase.
Google automatically recognizes local searches and changes the results accordingly.
Different ‘packs’ appear and include a map with related results, directory options, and related searches. Specific company searches also yield a Google My Business profile complete with contact details and photos.
Local SEO services aim to capitalize on these queries to push your website into these packs as well as reach #1 in Search.
How to Choose Local SEO Services
Now that you know how important local SEO is the next step is to choose local SEO services from a provider.
We’ve created a checklist below to help you select the right team. Naturally, we want to promote our service list as we believe we provide the best solutions. Yet, it’s important to see exactly what options should be on offer.
Options for SEO Companies
Google uses a range of factors to decide how to place each page in its index for a keyword or phrase.
SEO companies like Bipper Media recognize this and offer a list of service options to match Google’s expectations.
Google Maps Rankings
Google Maps is available on the web, on an app, and on partner apps throughout the world. The service helps over 154 million users to navigate their way to locations such as local businesses.
Gaining a listing in Google Maps not only raises your profile but customers can ask for directions to your front door!
Guest Posts and Reviews
Reviews on Google Search now come with a five-star rating. It’s essential to list positive feedback as well as moderate guest posts on your own site.
This service will audit your existing online credibility and works towards fixing any issues. It will also build your reputation which in turn will raise your ranking.
Citation Building
Similar to the service above, citations tie with Google’s original Page Ranking algorithm.
The main reason people use Google is that they can trust its results. They know that their queries will return accurate pages and not spam.
That’s why citations from reputable websites are so important. Yet, they aren’t easy to gain.
Our clients take advantage of our Citation Building packages specifically for this reason. The service works with SEO and social media too and offers fully transparent reporting.
Technical SEO and Website Design
Everyone hates a slow-loading web page. So does Google. That’s why it factors speed along with other technical aspects into its search calculation.
The best local SEO services not only optimize content but also code.
Bipper Media can build your website from the ground up or we can optimize how it functions. You’ll see a major difference in your organic SEO results and an increase in traffic as a result.
Importance of a Local Digital Marketing Strategy
If a service provider says they ‘do SEO’ ask about their digital marketing strategy.
Many services have no long-term vision for their clients. Neither do they customize SEO to fit the client’s particular needs. You’re simply on a conveyor belt waiting for some ‘SEO magic’ to happen, which rarely does.
Bipper Media offers a different approach.
We partner with our customers and provide a tailored solution for each one. We fully audit your existing SEO position and make recommendations instead of just jumping in.
Improve Local SEO Results With Bipper Media
You now know how to choose local SEO services and what packages could best serve your business. It’s time to speak to the professionals.
Bipper Media has helped our clients grow their rankings and business leads over the past ten years.
Our specialist local SEO packages help to raise your profile on Google Search. Our Bip Directory will list your company directly at your customer’s digital doorstep.
Need to expand your reach? Try our City Pages package to find customers within your surrounding area.
Book your free SEO digital marketing strategy session by contacting us today.
Bipper Media
855 Gaines School Rd
Suite A
Athens, GA 30605
706-350-1063
http://bippermedia.com
