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Did you know that more than half of all trackable traffic on the Internet comes from organic search? This means that more than half of the activity online happens because of search engine optimization. Search engine optimization, or SEO, is a collection of strategies that businesses use to boost their webpage listings on a variety of search engines. By focusing on keywords, privacy, and your website design, you can increase the traffic that your website brings in.

Above all, SEO is one of the most important considerations for any business to make when they’re organizing and updating their website. To learn more about SEO and why it’s important, keep reading.

What Is SEO?

SEO stands for search engine optimization. As it sounds, SEO accounts for all of the strategies that website owners can use to increase their ranking on search engines. In other words, they can optimize their content to boost their rankings.

A good SEO strategy involves implementing several layers:

  • Targeted keywords
  • Quality content
  • Off-page tactics
  • Localization

Each one of these layers is important to building a strong strategy. The more that you learn about and apply these techniques, the better your website will be.

Targeting Keywords

Keywords have always been an important┬ápart of increasing traffic and bettering analytics. This hasn’t changed.

However, the rules have shifted just a little bit.

Keywords used to be the holy grail of any webpage. They were so important that people were stuffing them anywhere they could.

Unfortunately, keyword stuffing only leads to poor-quality pages. It’s also an annoyance to anyone who is trying to read content on web pages that are riddled with nonsense keywords.

Keywords are words and phrases that potential visitors may type in a search box to find content online. When you’re creating content on your website, it’s important to consider what kinds of words and phrases searchers might use.

When a searcher types in these keywords, the search engine displays results that are associated with the keyword he/she used. However, websites that use keyword stuffing are not included in the search results.

Hence, when you’re creating your website, you want to make sure that you’re finding the middle ground. You need to find the right keywords without using them too much.

Quality Content

Content is becoming more and more important. As a response to keyword stuffing, search engines changed their algorithms to focus on quality as opposed to quantity.

Search engines are trying to locate and promote content that visitors actually like. Based on visitor interactions with these web pages and the elements of the web page itself, search engines can decide how much quality the web page has to offer.

Keep in mind that search engines are looking at all kinds of content: blogs, podcasts, infographics, videos, and more. So, you need to make sure that every single piece of content meets high standards.

Off-Page Tactics

SEO can take place on your website or off of your website. Off-page tactics, also known as off-page SEO, are commonly forgotten. But, off-page SEO is just as important as on-page SEO.

The most common off-page SEO technique is backlinking. Backlinking refers to the practice of having external sites link back to your site.

Those hyperlinks that you find on blog pages are likely backlinks. Although, some of these hyperlinks will lead to internal websites.

Nevertheless, backlinking also helps search engines determine how trusted your content is in the industry. The more backlinks your website gets, the better your online reputation becomes.

Reputation and industry trust matter to search engine optimization. As we explained, search engines want to find the best content to share with visitors. So, they want to make sure that they’re sending visitors to trustworthy, intelligent sources.

Thus, backlinking can push your website even higher on search engine results pages.

Localization

Localization refers to the practice of honing down your techniques to your business’ location. This is also called local SEO.

Local SEO came about with the increase in localized searches. In fact, searches for local establishments have grown by over 150% in the past few years.

In response to this increase in local searches, social media sites wanted to make it easier for searches to find the businesses they’re looking for. So, owners began adding city names to their websites. By doing so, search engines will be able to help link these businesses with local customers.

Why Is SEO Important?

All of this talk about optimizing your website design is great and all, but why should you bother doing it?

Well, SEO does a few things for your website:

  • It increases website visibility
  • It increases website rankings
  • It increases website traffic
  • It increases industry authority
  • It creates a better visitor experience

First, a great SEO strategy makes it easier for searchers to find your website. In turn, it makes it easier for you to gain more prospects and make more sales. Over time, your reputation (and your ranking) will improve as more and more people visit your website.

Website authority also builds as other websites notice your authority in the industry. However, this doesn’t happen overnight.

It may take years and years of posting quality content to feel the effects of organic search from using proper SEO techniques. Just know that – over time – you’re crafting a bigger voice in your industry.

At the same time, you’re gaining the trust of your visitors and other businesses within your industry. You’ll also be able to improve the design of your website so that visitors will have a better experience.

SEO and Your Website Design

If you’re planning on getting started with your very own SEO strategy, you need to get into contact with us. Our team here at Bipper Media can help you figure out how to make the most of every SEO tactic out there. Plus, we offer a variety of related services that will strengthen your website over time.

When it comes to SEO and your website design, you don’t want to take any chances. Let the experts teach you how to master SEO.