One method is by building links. Read on as we tell you the reasons building links is so important for the future of your website.
1. Building Links Improves Website Traffic
When you start link building, it improves your website traffic in two ways. This two-pronged attack can attract serious numbers of visitors to your website. Depending on where it comes from, a lot of that traffic can be high quality.
When you create a link, it is natural that people will follow it. People who do so are interested in finding out about your product or service. Thus, this type of traffic is strong, and when it arrives all you have to do is convert it.
Secondly, links will increase your SEO score and rating. This means you are more likely to get organic traffic for certain search terms.
2. Improves SEO Scores
As mentioned above, when you use these link-building tips it will begin to improve your SEO score. However, SEO is not a concrete concept and many of the search engines hold their algorithms and how they work in secret. You need to improve your score and test them on a number of domain authority checkers such as Moz, Ahrefs, and Alexa Rank.
Be aware that certain backlinks can adversely impact your SEO score, meaning less organic search traffic. Imagine you have a household product to sell, and all of your links come from adult or gambling sites. These are not related and often signal that you have used underhand means to build links, known as black hat techniques.
Black hat techniques are methods that were once a quick way to build links to a website but are now heavily penalized. They involve buying cheap, low-quality links or spamming links. You should avoid this practice at all costs.
3. Improves Your Credibility
Even when taking SEO and page rank out of the equation, on a human level, having links builds your credibility. All of this works to show you and your business as an authority in your field. When people need a product or service, this will help them memorize your name.
Guest blogs are one great way of doing this. They show that you know a lot about a given subject. When people read them and see your name, they follow the link back to your authoritative site.
4. Increases Sales and Revenue
Making money by selling your products is always the final goal. As you build links, traffic from different sources will increase along with your SEO score. When you have a good, strong amount of traffic you will be opened up to a host of new income streams.
All of this is passive income, which means it accumulates even when you are not doing anything. These are numerous, starting with the ability to earn from ads placed on your site. Many companies offer this service, the most famous being Google AdSense.
Aside from this, you can also employ affiliate programs. Affiliate income is where you recommend other products on your own site. When people click the link and buy the item, you take a cut from the profit.
5. Build Relationships
When you build links, you need to reach out to others who have similar interests and business goals as your own. You are promoting your business and they get free content created by you in return. Not only does this help you get links, but it can also build fruitful long-term collaborations and partnerships.
By keeping these relationships going, over time you will have a strong network. These people may help you or suggest new opportunities.
One of the most fruitful collaborations is between business and influencers. These people promote products and services on behalf of others, advertising them and reviewing them for a fee. If your social media following becomes bigger as a natural result of increasing website traffic, then you may even become an influencer yourself.
7. Sustained Traffic
There are many ways you can increase your website traffic, often using paid promotions. Facebook and Google Ads are the main ways. Though they can be very successful, they do not offer sustained traffic as link-building methods do.
Not only do you need to keep optimizing them, but you also need to keep paying. When you build a link, referral traffic continues without you doing a thing. As long as the page containing the anchor text gets traffic, you will reap the benefits.
8. Low Bounce Rates
All of the above are concerned with building external links. One of the best link-building tips is to never overlook the importance of internal links on your website. These can impact a metric known as bounce rate.
Bounce rate is a measure of how long people stay on your website. When people arrive then suddenly leave, it tells search engines your content is not relevant. When people stay for longer, it tells them your website is useful and helps your SEO score.
Internal links are one method to keep people on the site longer. As they read, they will naturally become bored. Internal links allow them to navigate to relevant places elsewhere on the site instead of looking on competitors’ websites.
Start Building Links
Building links is a slow process, that involves reaching out to others and creating content. Luckily, there are people who can help. From finding the best places to place your link to creating content for you, with some time and a small budget you can get ahead.
Bipper Media should be your first stop for all your SEO needs. From link building to website design, we can work to improve your digital presence. Contact us here to discuss your needs and let us transform your digital presence starting today.
Bipper Media
855 Gaines School Rd
Suite A
Athens, GA 30605
706-350-1063
http://bippermedia.com
