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Local vs. Organic SEO: What’s the Difference Between the Two?

Organic Seo May 26 2024

Did you know that more than 90% of websites get absolutely no web traffic from Google? That’s right. In a world where SEO dominates, most websites don’t even get a single click from the world’s largest search engine. If this feels like what’s happening to your site, you’re in the right place.

Odds are that you just need to get a little insight and make a few changes. One primary way to refine your optimization is to tailor things in terms of organic SEO and local SEO. We’ll look at both of these ideas idea, giving you some idea as to how you can make a change and improve your web traffic.

Let’s get started.

Understanding Search Engine Optimization

To start, let’s look at a very brief crash course on search engine optimization (SEO) fundamentals. Generally speaking, people look at SEO as a way to get people to their site online. It’s a method of ranking higher on Google, thereby giving you more access to interested users.

Google uses a search engine algorithm when interpreting and ranking different websites. This algorithm uses advanced AI to sift through billions of sites and come up with relevant results for every search.

While Google keeps its algorithm secret for the most part, we know that there are roughly 200 factors that come into consideration when it comes to rankings. We also know that certain factors are more important than others.

Finally, we know that Google’s primary goal is to present the user with quality, relevant results. In other words, all of the factors in the search engine algorithm are designed to identify relevance and quality.

That means that your site should improve naturally if you just focus on meeting your users’ needs and creating great content. Unfortunately, lots of sites are doing just that, so it’s best to round out your efforts with some more refined optimization tactics.

What’s The Difference Between Local & Organic SEO?

The key difference between these two types of SEO is the audience. Organic SEO reaches the general public, whereas local SEO targets your regional demographic. Let’s start with organic SEO.

Organic SEO is called “organic” because it occurs naturally. You optimize your site, and Google takes in the information and ranks your website accordingly. It’s a very natural, simple process that takes some time to do effectively. In order to work your way up the rankings, you have to make incremental improvements that change your position.

This takes weeks, months, and even years in some cases. There are certainly a few ways to make massive strides in your SEO rankings, but those methods are difficult to achieve and they aren’t always effective. So, if you’re looking to improve your organic rankings, expect it to take a few months before you start seeing tangible results.

What Are The Advantages of Organic SEO?

Organic SEO has the potential to drive massive growth for your company, both in terms of brand awareness and sales.

If your site allows you to do business all over the world, the sky is really the limit when it comes to organic search. An effective SEO campaign puts you high in the rankings and allows you to stay there, rent-free, for a significant amount of time.

Your success earns you free advertising as long as your site retains its authority. People pay a considerable amount to advertise at the top of the rankings for particular keywords, and getting there naturally is even more effective than paid ads are. Considering that high rankings breed authority in any particular niche, sites that rank at the top of the stack are likely to stay there for a long time.

That allows you to reach thousands and thousands of customers. It’s also a great way to express your authority and become more respected in your industry. Sites that rank well get a little more respect.

Disadvantages of Organic SEO

The only true disadvantage of organic SEO is that you aren’t able to tailor your audience specifically. You’re appealing to a general audience rather than a group of engaged customers.

There are numerous advantages to targeted marketing. You can isolate different variables, explore unique demographics, and really fine-tune your approach when you’re able to target people.

That isn’t to say that organic SEO isn’t effective, though. It certainly is. It’s just more difficult to get nuanced with your digital marketing campaign when using organic SEO.

What About Local SEO?

Local SEO is the process of localizing your site and content in a way that helps you rank for local searches. This type of marketing is extremely effective for small businesses that deal in foot traffic as well as any other business that’s reaching a specific community or city.

There are numerous factors involved in local SEO that are distinct from organic optimization.

For one, the nature of the target keywords is different. In local searches, you’re more likely to deal with “near me” or “in (insert city name)” keywords. Any keyword that implies relevance to a particular area might be effective in local optimization.

The importance of reviews, listing websites, and your Google MyBusiness profile are more important here as well. Reviews, in particular, are sort of the holy grail for local rankings. If you can get more positive reviews than your competition, you’ll experience a swift jump up in the rankings.

Pros and Cons of Local SEO

One key advantage of local SEO is that your site appears more readily on Google maps and “near me” searches for your area. These searches are typically ones that lead directly to sales.

That’s an excellent thing, and you’ll find that growth compounds upon itself once the ball starts rolling.

On the other hand, local SEO is limiting in some respects. Organic SEO reaches out to a wide audience, but local optimization only exists in a small bubble.

Need Help With Search Engine Optimization?

Whether you’re dealing with local or organic SEO, it’s tough to stay ahead of the completion. Digital marketing gets complicated, and there are dozens of aspects to understand. Sometimes, it’s best to go with a professional team to handle your marketing.

We’re here to help. Contact us to learn more about our services, get ideas on digital marketing, and a whole lot more.

Bipper Media
Bipper Mediahttp://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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