About 30% of all mobile searches are related to location. Over 75% of people who search for nearby businesses on their phones visit within a day. With local search engine optimization (SEO), more locals can find your legal practice.
On the fence about using local SEO for lawyers to grow your law firm this year? Here are a few reasons to give it serious thought. Reviewing the benefits of local SEO services for lawyers can help you make an informed choice.
Read on to discover why your law firm needs local SEO services today!
Gain Brand Visibility
How many locals are aware that your law firm exists? Without brand visibility, your would-be clients will reach out to competing firms instead. Before that can happen, consider local SEO services for lawyers.
Local SEO services can help improve your organic rankings for local search terms.
When someone searches for a local law firm or lawyer, your website could appear. Your Google Business profile can appear in front of searchers, too. Google Business profiles take up prominent space on search engine results pages.
The more often you appear on search result pages, the more brand awareness you can generate. Eventually, you’ll begin to remain top-of-mind with your local audience. The next time someone needs a lawyer, they’ll call you.
Local SEO can help your firm appear for the local 3-pack. This map takes up prominent space on search pages as well.
The more space you take up on search pages, the more brand awareness and recognition you can generate.
Learn From Your Audience
Consider working with an SEO agency that specializes in SEO for lawyers. They’ll take the time to learn about your target audience. Then, they can create local SEO content that appeals to your ideal clients.
Appealing to your clients through personalized content can help you generate more web traffic and leads. It could encourage clients to trust your brand, too. They’ll begin to realize you understand the pain points they’re experiencing.
You can also use local SEO to learn from your target audience.
You can encourage your clients to post their reviews on your Google Business listings. Their feedback can help you find ways to improve your practice. As you make improvements, clients might feel more inclined to trust you in the future.
Boost Website and Foot Traffic
Over 60% of mobile searchers say they’re more likely to contact a local business if they have a mobile-friendly site. About 50% of these searches are for business information like addresses or working hours. About 75% of local searches result in a phone call, too.
Using local SEO for lawyers can help you find new opportunities to attract clients to your practice.
With local SEO services, you can share content that appeals to a range of search queries. Then, you can reach clients who have different legal concerns. You can then maximize your reach to generate more website traffic.
As you generate more traffic, Google will take notice and boost your rankings further.
You can also use local SEO to generate foot traffic to your offices. Clients can find your address and directions to your business from your profile. You can attract more walk-in appointments and begin helping more clients.
Become a Go-To Resource
Appearing for more local searches can help you direct more people to your website content. Clients will begin to recognize your experience and expertise as a lawyer. They might begin to rely on you for advice.
As they continue returning to your website, your search rankings could improve.
Improving your rankings can position your website at the top of search pages. Appearing at the top of a page can boost your brand credibility. Potential clients will feel more inclined to trust your practice as a result.
Appear on the Map
Remember, you can use local SEO services for lawyers to appear on Google Maps.
Taking up such prominent space on search engine result pages will give you more opportunities to attract new clients. Clients can also click on your listing from the map to get directions to your business.
Get Ahead of Competitors
Improving your search engine rankings will ensure local clients see your practice before a competitor’s. Remember, ranking ahead of the competition can boost your credibility, too. Potential clients might feel more inclined to trust you than someone at the bottom of a page.
Ranking ahead of the competition will ensure you generate leads before they get the chance. Then, you can grow your law firm!
Build Trust and Loyalty
Appearing at the top of local search engine result pages can boost your credibility, which can allow brand trust to grow. Generating brand trust might encourage clients to schedule a consultation appointment.
In time, brand trust can turn into brand loyalty, too. A one-time client might come back with a different concern. For example, you might help them with a personal injury case, then later help draft their will.
Generating loyal clients can help improve your ROI. Then, you can grow your firm to continue helping more clients in the future.
Your loyal clients might even tell friends and family members about your practice. Then, you can use referral marketing to reach more clients.
Book More Appointments
“Near me” searches have increased by over 500%. In fact, nearly 50% of Google searches have a local search intent. The average conversion rate for local searches is 80%.
With local SEO for lawyers, you can attract more people to your site, giving you more opportunities to generate leads. You can start booking more consultation appointments, too. As you book more clients, you can improve your ROI to experience lasting growth.
Reach More Clients: Use Local SEO For Lawyers Today
Don’t miss this opportunity to set your law firm up for lasting growth and success. Instead, consider local SEO for lawyers. With the best local SEO services, you can boost your rankings.
Then, you can attract new clients to your firm throughout the year.
Eager to get started? We’re here to help.
Book an SEO strategy session with our team today.
