Are you looking for ways to get your law firm in front of your desired client? Do you want to find a marketing method that can send everyone to you instead of your competitors? If so, then you need to learn all about the best digital marketing tips for law firms.
Doing so can benefit you in many ways. It can help you create passive marketing leads, build your experience as a lawyer, and generate more clients for your law firm.
See below for an in-depth guide on digital law firm marketing and all of the things you should be doing to maximize your online presence.
1. Create Strong Client Personas
Has your law firm ever truly taken the time to think through what its target clients look like? In the hectic day-to-day itinerary, very few lawyers do.
However, investing in digital marketing without first defining your target market will cause you to waste your budget. You’ll see poor returns, making it difficult for you to land new clients.
Take the time to sit down with your team and create buyer personas. These are imaginary avatars that you make up to define who your target client is and why they need you. Here are a few questions you can ask to get the ball rolling:
- What age range are they in?
- What is their gender?
- What do they do for a living?
- What area do they live in?
- Where do they go to get information?
- What is their biggest pain point? (EX: a client just received a DWI, victim of domestic assault, etc.)
- Why would they select your law firm over your competitors?
With all of this information, you’ll be able to create a digital marketing strategy that zeros in on those types of customers. The result is a higher sales conversion rate for your entire team.
- What are they looking for in a lawyer?
2. Prioritize Local SEO
To maximize your online presence, you have to understand the task at hand. You aren’t trying to become the world leader in criminal law content, you just want to plant a flag in your community.
All of your potential business resides in your area, you just have to figure out how to reach them. That’s where local SEO (Search Engine Optimization) can help.
The benefits of local SEO include receiving higher conversion rates, expanding your online reach, increasing traffic to your website, and cutting in front of your competitors. It will boost your online visibility to your target clients.
There are many ways to improve your local SEO, such as:
- Claim and fill your Google My Business listing
- Intertwine your social media and Google My Business account
- Create strong backlinking to your site and local, reputable sources
- Make sure your contact information is up-to-date on all platforms
- Incentivize your previous and current clients to leave online reviews on Google
By implementing all of these tactics, Google will notice you as the go-to resource in your area. They will send clients directly to your brand, thus giving you more qualified clients from the get-go.
Are you unsure of where to start? We can help! Here at Bipper Media, we’ll help your law firm dominate Google Maps with a customized local SEO package.
3. Optimize Your Social Media Strategy
There are many common misconceptions about social media from a business standpoint. Most law firms (and businesses in general) believe that you need to run accounts for all major platforms.
That couldn’t be further from the truth; what’s the point of having an Instagram account if your target clients don’t use it? What return are you seeing on those efforts?
Instead, you need to consider which social media platforms are of the most value to your firm. In other words: which platforms do your target clients use most?
Your client personas can help you understand this. For example, let’s say you’re a family law firm with a client persona named “Dave”. Dave is anywhere between the ages of 45 and 55. He only uses Facebook and LinkedIn for social media.
Using that information, you can deduce that Facebook is a must-have platform. However, you might also want active accounts on platforms like Twitter or Instagram if you feel that younger generations are in need of your services as well.
4. Generate High-Quality Content
In this Age of Information that we live in, content reigns supreme. The brands that offer the most valuable (and most attractive) content end up gaining the largest piece of the pie.
Fortunately, there’s a simple concept behind that: create helpful content and your law firm will naturally build an online presence. One that clients flock to for advice and insight.
But what topics should your content cover? Use your target audience to decide. What are their biggest pain points? If they need your services, what kind of questions are they asking? What topics are they searching for on Google?
As far as what type of content to push out, we suggest a hybrid approach between copy and video. keep in mind that video content is preferred by most clients in the marketplace today. It can also help you create stronger calls to action.
5. Optimize Your Website
Your website should be the nucleus of your entire digital marketing plan. Every action you take or ad you invest in should send them to one spot: your site.
Make the website as simple to use as possible. Create a website layout that’s easy to navigate and make sure that it’s mobile-friendly. You’ll also want to ensure fast loading times—otherwise, your clients will log off.
We can help you create strong web copy. Your clients will know exactly where to go and how your law firm can help them.
Use These Digital Marketing Tips for Your Law Firm’s Growth
Now that you have seen an in-depth guide on the top digital marketing tips that your law firm needs, find a trusted local SEO company to help you out.
Take the time to read this article for tips on how to start guest posting and the benefits it can offer your brand. To get started, please reach out to us by phone at 706-350-1063 and we will be happy to assist you further.
