Dental SEO is the process where a dental practice optimizes presence and rankings in major search engines like Google so their dental practice is found faster by new patients searching for a dentist or dental related procedures.
For the success of any dental practice today, being found at the top of Google search results and overall online visibility has become a requirement for success and growth.
Unless of course your dental practice is over 50 years old and you have a loyal base of repeat patients to your dental practice.
Over 8 out of 10 patients who need a dentist, and who don’t already have an established relationship with a dental practice, will simply turn to Google search to find their new dentist.
The Internet has opened up opportunities for people to connect across the globe.
It is therefore not surprising that many people think globally when designing their SEO strategies.
However, as a dentist, it is more useful to target local audiences.
People often use search engines to search for services and products within their localities.
The introduction of zero-click search, where the query is answered on the top of the search results page itself without the need to click on the ranking results, has made local SEO even more important.
Many of the zero-click searches are local searches also known as a ‘local pack.’
Getting your practice in the local pack will give it great exposure.
Directories for dentists not only helps you gain more exposure across the web, but the relevancy factor of a high quality dental directory can drive substantial amounts of authority for your rankings and visibility in Google search.
Tip 5: Make Your Dental Practice Website Mobile Friendly
It’s no longer just about keywords, but enhanced user experience.
Google’s introduction of their Artificial Intelligence Algorithm, Rank Brain, shows just how important user experience is to the search engine.
While Google hasn’t revealed exactly what elements Rank Brain uses to rank web pages, SEO experts believe that signals such as click-through rate and the time users spend on pages are some of the primary factors the algorithm considers.
How then can you optimize your pages for RankBrain?
There are various elements that enhance user experience such as readability and design of the page.
There are also signals that RankBrain will use as a measure of user experience including the number of backlinks and time spent on the page.
You can review all these elements by using an on-page SEO checker.
This tool will help you determine the strength of your page.
It will also assist you to identify areas that you need to improve on.
Tip 10: Optimize Your Images
Images are a great way to capture the attention of your audience and keep them engaged long enough to deliver your message.
They will bring your content to life. They will also contribute to your SEO efforts if you optimize them.
Images are more important to SEO than many people realize.
The click through rate for results thereafter falls sharply with each position.
If you want to increase relevant traffic to your website, you should strive to be at the top of relevant search results pages.
Google introduced featured snippets in 2017.
These snippets show a preview of what the reader can expect on the webpage when they click on the link.
They have become an easy way to gain prominence on relevant search results pages.
This is because they are featured at the top of the search results page above the organic search results.
You can create effective snippets by focusing on common questions internet users use to make queries around relevant keywords.
Use the People Also Ask function on Google search results pages for inspiration on information to include in your snippet.
Use rich snippets whenever possible.
These include images, listings of dental services as well as star based reviews from previous clients. Rich snippets attract a lot of attention.
Tip 14: Make use of Google Discover for Inspiration
Running out of ideas for content?
Google Discover is a great resource to use to improve your content and provide information that is relevant to users.
Launched in 2017, the AI driven tool provides recommendations to users based on their internet behavioral patterns.
The AI tool learns the habits on Google and provides suggestions for content that is likely to interest the user.
The search engine doesn’t provide information on how the content presented on Google Discover is ranked.
However, SEO experts believe that factors such as browsing history, location history, app usage, search history, work or home locations and calendars play a role in the ranking.
You can use the information presented on Google Discover as an inspiration for content that users would be interested in.
Tip 15: Get Online Reviews for your Dental Practice
Ninety five percent of customers read reviews about products or services online before they make a purchase.
Ninety three percent of customers will read reviews about local businesses in order to determine the quality of the business.
Just like word-of-mouth, people trust reviews from other customers.
Reviews influence the decisions that potential patients make when searching for a dentist.
It is important to get reviews from your patients.
Make it easy for patients to provide reviews by including the opportunity to rate your services in their invoice or receipt, next appointment card, a follow up email or promotional email.
Patients are often happy to leave reviews of their experiences.
Tip 16: Measure the Performance of Your Dental SEO Strategy
SEO isn’t something that you implement once and forget.
SEO is something that you need to keep working at in order to reap long term benefits.
Measurement and analysis are therefore an important part of a successful SEO strategy.
Most people begin to see the results of their SEO strategy about two months after implementation.
It is therefore important to start tracking the metrics of your strategy’s performance at least a month after you have implemented it.
There are various factors to consider in measurement.
These include page loading times, bounce rates, visibility, organic traffic, indexing redirects, the number of times your URLs are being crawled by search engine bots and much more.
There are several analysis tools available online to help you make better sense of the numbers.
It isn’t enough just to measure and analyze metrics, you also need to make changes to improve your SEO. Continual improvement will help you improve your online presence. You’ll benefit from your SEO campaigns in the long term.
Tip 17: Stay up to Date with the Latest Dental SEO Trends
The SEO landscape is evolving.
Long gone are the days when SEO was simply about including keywords in your content.
As search is becoming more advanced, SEO strategies and techniques are becoming more complex.
Search engines continue to introduce innovations for better user experiences and metrics change almost every day.
If you want to be successful with your SEO strategy it is important to stay on top of the SEO game.
Keep up to date with the changes and trends in the SEO industry.
Try different techniques and incorporate different tools in your SEO strategy. Keep those tools and techniques that work for you and continue learning about other advances.
Sign up to newsletters and watch videos on the latest news.
Continual learning is vital for a successful SEO strategy.
Apply the tips above for a successful SEO strategy in 2021.
Remember that Dental SEO is a long term strategy.
You should therefore give it a couple of months to begin seeing the fruits of your labor.
Optimizing your dental SEO strategy to improve your rankings and visibility in Google is critically important to growing your dental practice.
If you’d like to learn more about how Bipper Media can help you improve your Dental SEO, contact us today.