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Local SEO Tips, News, & Information

Get the latest local SEO news, tips, tools, and tactics right here from Bipper Media. If you’ve been struggling with gaining traction for your local business in Google Maps search results, hopefully you’ll find the local SEO tips and articles below helpful. We’ve helped hundreds of businesses get top Google local rankings in the most competitive markets in the U.S.

If you need help with local SEO, we invite you to contact us today!

Or call us now: 706-363-0335

Should Law Firm Websites Run Separate Blogs?

A common trend among law firms, from small to medium sized firms, all the way up to Am200 firms, is to run separate blogs outside the core domain of their website. But is this is a good idea? One great example of this is [...]

By | May 11th, 2017|Categories: Local SEO Articles|0 Comments

Why We Disabled The Yext Google Local Listing Sync

Back in February, Yext announced an integration with Google local listings that allowed you to control your GMB listing directly from your Yext dashboard.  Though the use of Google API, the data associated with your Yext profile will automatically sync and update your [...]

By | May 9th, 2017|Categories: Local SEO Articles|0 Comments

Local SEO Reporting Comes To Life With Google My Business Bulk Insights Data Download

My Frustrations With Local SEO Reporting One of my biggest frustrations with Google My Business Insights was the inability to export data from the dashboard.  Since we provide monthly reporting to our Local SEO clients, we were basically taking screenshots of data and [...]

By | April 30th, 2017|Categories: Local SEO Articles|0 Comments

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

By | February 25th, 2017|Categories: Local SEO Articles|0 Comments

Local SEO Strategy for 2017 – It’s All About City Pages!

It's 2017, which means it's time to upgrade your local SEO strategy! Grow Your Business... with the all-in-one solution to dominating Google search, increasing website traffic, and acquiring new customers. Learn More Most local SEO agencies will give you a standard response to improving [...]

By | February 12th, 2017|Categories: Local SEO Articles|2 Comments

How To Build Citations To Improve Your Google Local Rankings

When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO.  Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best ways to improving your rankings in Google [...]

By | February 7th, 2017|Categories: Local SEO Articles|0 Comments

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The truth [...]

By | January 15th, 2017|Categories: Local SEO Articles|1 Comment

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

By | January 10th, 2017|Categories: Local SEO Articles|0 Comments

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see their competitors ranking above them in Google! [...]

By | January 7th, 2017|Categories: Local SEO Articles|0 Comments

The 2 Sided Equation to Effective SEO & Local SEO

Image via Wikipedia Most of the conversations I've had lately with current and prospective clients have been around the topic of executing the mechanics of SEO and local SEO.  Meaning, what are the actual steps / actions we need to take [...]

By | December 26th, 2016|Categories: Local SEO Articles|0 Comments

The Importance of Local Search & Nearby Now Results

We decided to come to Hilton Head, SC for Thanksgiving.  The weather is beyond perfect, and we are staying in Water Oaks Villa in Palmetto Dunes.  We rented some bikes to explore the beach and surrounding areas.  And besides my sore lower back [...]

By | November 24th, 2016|Categories: Local SEO Articles|0 Comments

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

By | November 21st, 2016|Categories: Local SEO Articles|0 Comments

How to rank #1 in Google local search when located outside the center of a city?

One the biggest challenges in local SEO is how to get a business to compete in a large city if that business is located just outside the center of the city, or is located quite a distance out in the suburbs? For example, [...]

By | November 16th, 2016|Categories: Local SEO Articles|0 Comments

Photos: Your secret weapon in local SEO

I consider local SEO to be both an art and science.  There's data attributes, entities, and risks that must be accounted for (science), and there's nuances and techniques that only come from experience (art).  This is one of the reasons I love the [...]

By | November 4th, 2016|Categories: Local SEO Articles|2 Comments

20 Local SEO Tips for 2017 to Boost Your Rankings in Google Local Search

The ultimate list of local SEO tips (2017 edition) to boost your presence and rankings in Google local search and Google Maps search results. Here's a list of local SEO tips to help your business account for the trend of localization in search, and to begin [...]

By | October 18th, 2016|Categories: Local SEO Articles|2 Comments

Top 5 Law Firm Directories for Local SEO Rankings

Law Firm Directory Strategy for Citations & Backlinks When it comes to getting your law firm ranked in Google local search results, or Google Maps search results, a lot of the local SEO ranking power comes directly from your citation portfolio. What's a citation [...]

By | October 14th, 2016|Categories: Local SEO Articles|0 Comments

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in Google [...]

By | October 12th, 2016|Categories: Local SEO Articles|0 Comments

The local SEO strategy that drove this dentist into the featured local listing in Google Maps

What's the big deal about being a featured local business? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings.  And rightly so, because the 3 pack is where over 80% of the calls, [...]

By | October 2nd, 2016|Categories: Local SEO Articles|0 Comments

How To Increase Google Maps Ranking Fast

There are a few ways to go about increasing your Google Maps rankings fast in the local search results... the equivalent of local SEO on steroids.  Not all of them are the preferred method, as I tend to take a more patient, long [...]

By | September 17th, 2016|Categories: Local SEO Articles|0 Comments

With Local SEO, Patience Is A Virtue

I was recently asked to answer a question on Quora about local SEO.  The question specifically was Are There Any Apps of Extensions That Can Assist With Doing Local SEO for my Website. At first glance, my mind started to run through all of [...]

By | September 9th, 2016|Categories: Local SEO Articles|0 Comments

Google Local Business Phone Support Shuts Down

If you're a local business or agency running local SEO for clients, you may have noticed the Google local business phone support is no longer available.  I was working on a client issue the other day and, as I normally do, went to request a [...]

By | June 17th, 2016|Categories: Local SEO Articles|0 Comments

Apple Maps & Local SEO – What You Need To Know

Local SEO for Apple Maps When it comes to local SEO, everyone seems to be fixated on the Google maps search results. Of course, this is justified considering the scale and marketshare Google Maps has in the local search market. But I was [...]

By | June 13th, 2016|Categories: Local SEO Articles|0 Comments

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when [...]

By | February 10th, 2016|Categories: Local SEO Articles|0 Comments

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]

By | February 3rd, 2016|Categories: Local SEO Articles|0 Comments

4 Business Categories That Benefit Most from Local SEO

I could've taken the easy road with the question of "what business categories benefit most from local SEO?", by saying that all local and small businesses should be leveraging local SEO! But that would've been cop out... And I know you clicked thru [...]

By | February 1st, 2016|Categories: Local SEO Articles|0 Comments

How To Optimize Your Website Title Tags for Local SEO

Someone just asked a great question on Quora about the best way to structure your title tags for local SEO.  This is a great question because most people don't realize the impact your website has on your local search rankings in Google. In [...]

By | January 30th, 2016|Categories: Local SEO Articles|0 Comments

3 Secrets To Improving Your Google Maps Business Listing

I remember when one of our clients said to me, "Bobby, I could care less about the organic search results in Google.  If my business is not found in the Google Maps local search results - and if I'm not found in letter [...]

By | January 28th, 2016|Categories: Local SEO Articles|0 Comments

How To Get Letter A Google Maps Rankings for Small & Local Business

Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.  And rightly so...  according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in [...]

By | January 26th, 2016|Categories: Local SEO Articles|0 Comments

What Are Google Maps Citations for Local SEO

Google Map Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories.  Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz Local The most authoritative Google Map [...]

By | January 4th, 2016|Categories: Local SEO Articles|0 Comments

What Is Local SEO And How To Get Top Local Search Rankings?

Local SEO is the process of enhancing your Google business page for higher rankings in local search results.  Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of [...]

By | January 2nd, 2016|Categories: Local SEO Articles|0 Comments

2016 Local SEO Power Tips To Dominate Google Local Search

I'm a firm believer in the 80/20 rule!  This is especially true when it comes to local SEO for dominating Google local search.  The 80/20 rule implies a small segment of activities can deliver the overwhelming majority of results.  This is also sometimes referred to [...]

By | December 31st, 2015|Categories: Local SEO Articles|0 Comments

Why Am I Losing Organic Search Traffic in Google?

One question I get asked frequently is "why am I steadily losing traffic from Google search?"   This question isn't necessarily coming from people who see dramatic drops in search traffic all at once, but rather a steady decline in traffic over time. For [...]

By | December 30th, 2015|Categories: Local SEO Articles|0 Comments

Content Marketing For Small Business Local SEO Success

Content Marketing For Small Business Content marketing has a colorful history.  I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls.  These writings [...]

By | December 26th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments

4 Local SEO Tips For Law Firms – 2017 Edition

Local SEO Tips for Law Firms, updated for 2017 Updates:  added Legal Directories as a 4th local SEO tip for law firms (see tip #4 below) Interested in Local SEO?  CALL:  706-363-0335 or contact us here Local SEO for law firms has changed [...]

By | December 23rd, 2015|Categories: Local SEO Articles|0 Comments

5 Local SEO Tips For Small Businesses in 2016

Does your business rely on local customers for sales and revenue?  If so, these local SEO tips for small businesses in 2016 might be something you want to spend a minute or two reading.  Google's local search results have changed dramatically over the [...]

By | December 22nd, 2015|Categories: Local SEO Articles|0 Comments

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top [...]

By | December 20th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments

Why Local SEO Is The #1 Focus For Most Small Businesses

When it comes to online marketing, there's a myriad of options for the small business to chose from.  You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads.  And then [...]

By | December 16th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments

3 Easy Steps To Rank For Multiple Local Search Terms

If you are like most local businesses, you probably only have one physical address.  This is the most common local business structure after removing the big box brands from the equation.  But one of the most common questions I get asked is "how [...]

By | December 13th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments

3 Local SEO Secrets To Top Rankings in Google Maps in 2015

There's been a lot of changes in 2015 that have impacted the Google Maps search results and the way local businesses get displayed on desktop and mobile search results.  I'll save the details of those changes for a later post.  But today, I want [...]

By | December 12th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments

Are The Top 3 Local Search Results in Google the New #1?

If you are a local business and rely on Google traffic from your local metro area, then I'm sure you've noticed some changes lately in the local search results which might dramatically impact your overall local SEO strategy. Back in August, Google updated their local search [...]

By | December 3rd, 2015|Categories: Local SEO Articles|0 Comments

3 Steps To Higher Rankings in Google Local Maps Search Results (Local SEO)

The local search results in Google are becoming increasingly more valuable for locally oriented businesses.  From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the [...]

By | November 22nd, 2015|Categories: Content Marketing, Local SEO Articles|2 Comments

The Best Strategy For Local SEO Success

If you serve customers from a local market, it's critically important for your business to show up in Google's local search results. These search results are sometimes referred to as Google Maps listings. They are most easily identified as the results marked or ranked from [...]

By | July 11th, 2014|Categories: Content Marketing, Local SEO Articles|0 Comments

The Secret to Local SEO Success Revealed

Wanna know how to dominate Google search results for your local market?  Here's the formula to local SEO success: (Core Phrase + Metro Area) + (IP address) = Rankings One of the recent phenomena's within Google's algorithm has been the introduction of "IP [...]

By | June 16th, 2014|Categories: Content Marketing, Local SEO Articles|0 Comments

How A Local Business Started Getting Calls Immediately With Facebook Mobile Ads

Almost immediately after launching our client's Facebook mobile ad campaign, along with a simple mobile web app featuring a "tap to call" button, they started getting calls from new customers looking for a quote... Facebook mobile ads have been the most effective form [...]

By | May 3rd, 2014|Categories: Content Marketing, Facebook Ads, Local SEO Articles|0 Comments

How This One Simple Keyword Strategy Can Help Your Local Business Stand Out In Google… (and NO! It’s not spam)

When it comes to Google, every business - whether local, regional, global, or even e-commerce (100% online) - wishes they had more exposure in Google's natural search results. Yes, Google makes billions of dollars per year from Adwords which is their pay per [...]

3 Ways Your Local Business Can Increase Visibility In Google

Does your local business come up in Google when someone in your city searches for your products or services? If not, keep reading to learn how your local business can increase visibility in Google search results. For locally owned businesses, the marketing game [...]

5 Google Places Tips For Higher Ranking & More Customers

If you've been reading this blog for any length of time, you already know how passionate I am about preaching the importance of Google Places for local businesses - or any business that's located in a particular local / metro area.  So even [...]

How Your Website Will Increase Your Google Places Page Rankings in Google

You'd be surprised actually at how many local business owners still aren't aware of Google Places.  I've talked with several business owners in the past about Google Places who not only knew what Google Places was, but they were equally surprised to learn [...]

10 Tips (Plus A Bonus) On Content Marketing For Local Business

Let me define "local" here for you quickly.  If your business earns revenue from a client base that either walks in your front door, drives up to your window, or places a phone call to you to make an order or schedule an [...]

5 Tips For Driving Traffic To Small & Local Business Websites

Are you a small or local business?  Are you struggling to find an effective way to market your business on the Internet?  If this is you, then welcome!  I'm about to share with you 5 killer marketing strategies that will help any small [...]

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