Local SEO Tips, News, & Information

Get the latest local SEO news, tips, tools, and tactics right here from Bipper Media. If you’ve been struggling with gaining traction for your local business in Google Maps search results, hopefully you’ll find the local SEO tips and articles below helpful. We’ve helped hundreds of businesses get top Google local rankings in the most competitive markets in the U.S.

If you need help with local SEO, we invite you to contact us today!

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Voice Search Optimization 2018 – 3 Steps To Optimize Your Website for Voice Search

3 Steps to Optimize Your Website for Voice Search in 2018 and Beyond According to Google, over one-fifth of the searches on Google are voice search. And it's expected that by 2020 (less than 2 years from now), over half of all [...]

2018-02-17T20:34:33+00:00

Why Your Business Isn’t Showing Up in Google Maps (4 Common Reasons)

Why my business isn't showing up in Google Maps One of the more common questions I get is why isn't my business showing up in Google Maps?    This is a great question considering that Google Maps is the primary search results shown by [...]

2018-01-17T11:50:47+00:00

How To Reach Local Customers in Multiple Cities & Hyper Local Markets

Get your business found in multiple cities The process of getting found in Google search within the city where your have a business address is called local SEO. With the right local SEO strategy in place, customers in your market will find you in [...]

2018-01-17T11:51:27+00:00

Voice Search SEO – Structured Data, Entities, & Intent

Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. Voice search is growing rapidly, especially among B2B search queries and teens.  But on an aggregate scale, voice search is arguably the most important trend as you [...]

2018-01-17T11:52:13+00:00

Do More Reviews Equal Higher Rankings in Google Local Search?

One question I get on a regular basis is can getting more reviews help increase my rankings in Google local search? In my 10 years of experience working in the local SEO space, and working directly or indirectly with hundreds of local businesses, I [...]

2018-01-17T11:52:13+00:00

Increase Local Search Traffic With Long Tail Keyword Phrases

Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]

2018-01-17T11:52:13+00:00

Vertical Directories & Local SEO: How To Connect To Your Best Customers in Google Local Search Results

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search [...]

2018-01-17T11:52:13+00:00

Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

2018-01-17T11:52:13+00:00

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

2018-01-17T11:52:14+00:00

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

2018-01-17T11:52:14+00:00

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

2018-01-17T11:52:14+00:00

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

2018-01-17T11:52:15+00:00

Why We Disabled The Yext Google Local Listing Sync

Yext Google My Business Sync Back in February, Yext announced an integration with Google local listings that allowed you to control your GMB listing directly from your Yext dashboard.  Though the use of Google API, the data associated with your Yext profile will [...]

2018-01-17T11:52:15+00:00

Local SEO Reporting Comes To Life With Google My Business Bulk Insights Data Download

My Frustrations With Local SEO Reporting One of my biggest frustrations with Google My Business Insights was the inability to export data from the dashboard.  Since we provide monthly reporting to our Local SEO clients, we were basically taking screenshots of data and [...]

2018-01-17T11:52:15+00:00

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

2018-01-17T11:52:15+00:00

Local SEO Strategy for 2018 – It’s All About City Pages!

Local SEO Strategy 2018 - City Pages It's 2018, which means it's time to upgrade your local SEO strategy! Grow Your Business... with the all-in-one solution to dominating Google search, increasing website traffic, and acquiring new customers. Learn More Most local SEO [...]

2018-02-06T08:16:20+00:00

Local SEO Citations – How To Build Citations To Improve Your Presence in Google Maps

Local SEO Citations for Google Maps When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO.  Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best ways [...]

2018-01-17T11:52:16+00:00

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The [...]

2018-01-17T11:52:16+00:00

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

2018-01-17T11:52:16+00:00

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see their competitors ranking above them in Google! [...]

2018-01-17T11:52:16+00:00

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

2018-01-17T11:52:17+00:00

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

2018-01-17T11:52:17+00:00

20 Local SEO Tips for 2018 to Boost Your Rankings in Google Local Search

Local SEO Tips for 2018 Local SEO strategies are changing all the time as Google changes up their algorithm to show local search results from Google Maps.  You can see the 20 local SEO tips from last year below this updated section.  [...]

2018-02-10T21:25:25+00:00

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in [...]

2018-01-24T10:06:50+00:00

Local SEO for Dentists: How This Local Dental Practice Became Featured in Google Maps

Local SEO for Dentists What's the big deal about being a featured dentists in local search? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings.  And rightly so, because the 3 pack is [...]

2018-01-17T11:52:18+00:00

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when [...]

2018-01-17T11:52:21+00:00

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]

2018-01-17T11:52:26+00:00

How To Get Letter A Google Maps Rankings for Small & Local Business

Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.  And rightly so...  according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in [...]

2018-01-17T11:52:27+00:00

What Are Google Maps Citations for Local SEO

Google Map Citations for Local SEO Google Map Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories.  Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz [...]

2018-01-17T11:52:28+00:00

What Is Local SEO And How To Get Top Local Search Rankings?

Local SEO is the process of enhancing your Google business page for higher rankings in local search results.  Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of [...]

2018-01-17T11:52:28+00:00

2016 Local SEO Power Tips To Dominate Google Local Search

I'm a firm believer in the 80/20 rule!  This is especially true when it comes to local SEO for dominating Google local search.  The 80/20 rule implies a small segment of activities can deliver the overwhelming majority of results.  This is also sometimes referred to [...]

2018-01-17T11:52:28+00:00