The Economics of Keyword Phrase Targeting & SEO

I've been thinking a lot lately about what I call "the economics of keyword phrase targeting" for search optimization.  Which means for any given business, product, or service, you can generate a long list of keyword phrases to target and optimize for search.  But out of that list, more than likely only one or two (probably one) keyword [...]

By | August 8th, 2016|Categories: Enterprise SEO, Local SEO|0 Comments

Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, Leadpages, and more... while mostly neglecting, or not understanding, marketing attribution. However, [...]

By | June 19th, 2016|Categories: Content Marketing, Local SEO|1 Comment

Google Local Business Phone Support Shuts Down

If you're a local business or agency running local SEO for clients, you may have noticed the Google local business phone support is no longer available.  I was working on a client issue the other day and, as I normally do, went to request a call from local support.  But after going through the normal URL path, I [...]

By | June 17th, 2016|Categories: Local SEO|0 Comments

Apple Maps & Local SEO – What You Need To Know

Local SEO for Apple Maps When it comes to local SEO, everyone seems to be fixated on the Google maps search results. Of course, this is justified considering the scale and marketshare Google Maps has in the local search market. But I was having a conversation last week with a prospective client and he mentioned [...]

By | June 13th, 2016|Categories: Local SEO|0 Comments

Your Secret Weapon To Powerful Link Building for SEO

Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website.  And rightly so!  For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your website hammered in Google search. But what if there is a way to manually [...]

By | February 23rd, 2016|Categories: Local SEO|0 Comments

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when you do call a plumber, you typically have high expectations on their [...]

By | February 10th, 2016|Categories: Local SEO|0 Comments

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific geographic area, i.e. the state, national, or global level, then organic SEO, [...]

By | February 3rd, 2016|Categories: Local SEO|0 Comments

4 Business Categories That Benefit Most from Local SEO

I could've taken the easy road with the question of "what business categories benefit most from local SEO?", by saying that all local and small businesses should be leveraging local SEO! But that would've been cop out... And I know you clicked thru to this article to get some meaty details on the types of [...]

By | February 1st, 2016|Categories: Local SEO|0 Comments

How To Optimize Your Website Title Tags for Local SEO

Someone just asked a great question on Quora about the best way to structure your title tags for local SEO.  This is a great question because most people don't realize the impact your website has on your local search rankings in Google. In every Google Maps listing, or Google business page, there's a URL field [...]

By | January 30th, 2016|Categories: Local SEO|0 Comments

3 Secrets To Improving Your Google Maps Business Listing

I remember when one of our clients said to me, "Bobby, I could care less about the organic search results in Google.  If my business is not found in the Google Maps local search results - and if I'm not found in letter A, B, or C - then my phone is not going to [...]

By | January 28th, 2016|Categories: Local SEO|0 Comments

How To Get Letter A Google Maps Rankings for Small & Local Business

Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.  And rightly so...  according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in off line purchases.  Another study on mobile search activity shows that last [...]

By | January 26th, 2016|Categories: Local SEO|0 Comments

Enterprise SEO Tips For Corporate Websites

Enterprise SEO in 2016 - When it comes to implementing an enterprise SEO strategy, things are different for a local or small business than they are for an enterprise level company.  For one, the enterprise level companies would naturally carry more "brand relevance" in the search results than a local or small business.  And brand relevance is a [...]

By | January 17th, 2016|Categories: Enterprise SEO, Local SEO|0 Comments

4 Tips To Rebuilding Your Website in 2016

Thinking about rebuilding your website in 2016? Ask yourself these questions: Have you updated your website in the past year with new pages and fresh content? Is your website generating new leads and sales for your business? Are you seeing increased traffic and exposure to your website? Do you leverage social media in conjunction with [...]

By | January 8th, 2016|Categories: Content Marketing, Local SEO|0 Comments

What Are Local SEO Citations And How Do They Improve Local Rankings?

Local SEO Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories.  Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz Local The most authoritative citations for local SEO are those that are consistent with your Google business [...]

By | January 4th, 2016|Categories: Local SEO|0 Comments

What Is Local SEO And How To Get Top Local Search Rankings?

Local SEO is the process of enhancing your Google business page for higher rankings in local search results.  Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of local SEO for any business that generates revenue from a local customer [...]

By | January 2nd, 2016|Categories: Local SEO|0 Comments

2016 Local SEO Power Tips To Dominate Google Local Search

I'm a firm believer in the 80/20 rule!  This is especially true when it comes to local SEO for dominating Google local search.  The 80/20 rule implies a small segment of activities can deliver the overwhelming majority of results.  This is also sometimes referred to as the law of exponential growth, and is extremely relevant when it [...]

By | December 31st, 2015|Categories: Local SEO|0 Comments

Why Am I Losing Organic Search Traffic in Google?

One question I get asked frequently is "why am I steadily losing traffic from Google search?"   This question isn't necessarily coming from people who see dramatic drops in search traffic all at once, but rather a steady decline in traffic over time. For those who are keen observers of their organic search traffic date via [...]

By | December 30th, 2015|Categories: Local SEO|0 Comments

Content Marketing For Small Business Local SEO Success

Content Marketing For Small Business Content marketing has a colorful history.  I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls.  These writings can be loosely translated to "6 Ways A Spear Can Save Your [...]

By | December 26th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Local SEO Tips For Law Firms in 2016

Local SEO for law firms has changed dramatically over the past 2 years.  We have law firm clients that started with us over 2 years ago, and back then our local SEO strategies included things like Google authorship and video authorship.  However, in 2016, local SEO for law firms is a whole new ballgame - so [...]

By | December 23rd, 2015|Categories: Local SEO|0 Comments

5 Local SEO Tips For Small Businesses in 2016

Does your business rely on local customers for sales and revenue?  If so, these local SEO tips for small businesses in 2016 might be something you want to spend a minute or two reading.  Google's local search results have changed dramatically over the past year.  And in order for your business to capitalize on the [...]

By | December 22nd, 2015|Categories: Local SEO|0 Comments

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top local search results in Google and Facebook.  And this is quickly becoming [...]

By | December 20th, 2015|Categories: Content Marketing, Local SEO|0 Comments

Why Local SEO Is The #1 Focus For Most Small Businesses

When it comes to online marketing, there's a myriad of options for the small business to chose from.  You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads.  And then you have email marketing such as MailChimp, Constant Contact, and Marketing Cloud. [...]

By | December 16th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Easy Steps To Rank For Multiple Local Search Terms

If you are like most local businesses, you probably only have one physical address.  This is the most common local business structure after removing the big box brands from the equation.  But one of the most common questions I get asked is "how can I rank for multiple local search terms?"  What they are asking [...]

By | December 13th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Local SEO Secrets To Top Rankings in Google Maps in 2015

There's been a lot of changes in 2015 that have impacted the Google Maps search results and the way local businesses get displayed on desktop and mobile search results.  I'll save the details of those changes for a later post.  But today, I want to share with you 3 things, or 3 changes in strategy, I've [...]

By | December 12th, 2015|Categories: Content Marketing, Local SEO|0 Comments

What Is A Backlink?

Ref: Stanford Earlier today, I was asked "what is a backlink?" And this got me a little fire up to answer, since in my world, there's very few people who would ever ask me "what is a backlink?" :-) The simple answer to 'what is a backlink?' is they reinforce / build authority back [...]

By | December 4th, 2015|Categories: Local SEO|1 Comment

Are The Top 3 Local Search Results in Google the New #1?

If you are a local business and rely on Google traffic from your local metro area, then I'm sure you've noticed some changes lately in the local search results which might dramatically impact your overall local SEO strategy. Back in August, Google updated their local search results from displaying the top 7 businesses, to now showing only the [...]

By | December 3rd, 2015|Categories: Local SEO|0 Comments

5 Stages of Effective Inbound Marketing

Very few businesses understand how to implement an effective inbound marketing campaign.  Most simply publish a website without putting any thought into their design.  And then, 6 months later, they are wondering why in the world nothing is happening? Effective Inbound Marketing In order to have an effective inbound marketing campaign, you have to understand [...]

By | December 2nd, 2015|Categories: Content Marketing, Local SEO|0 Comments

The Only 2 Reasons Your Business Exists

Over the years, we've had the privilege of working with a lot of different clients.  From small town independent insurance agents, to billion dollar enterprise companies.  Although the products and services varied as much as the companies themselves, there is undoubtedly one common thread that ties them all together. Why Your Business Exists - 2 [...]

By | November 25th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Steps To Higher Rankings in Google Local Maps Search Results (Local SEO)

The local search results in Google are becoming increasingly more valuable for locally oriented businesses.  From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the difference between your phone ringing with a new customer or client, or not even [...]

By | November 22nd, 2015|Categories: Content Marketing, Local SEO|2 Comments

The Best Strategy For Local SEO Success

If you serve customers from a local market, it's critically important for your business to show up in Google's local search results. These search results are sometimes referred to as Google Maps listings. They are most easily identified as the results marked or ranked from letter A - G. Here's a screenshot of Google local search results on a [...]

By | July 11th, 2014|Categories: Content Marketing, Local SEO|0 Comments

Here’s What You Do Now That Google Authorship Is Gone?

On June 25th, Google announced that it would be removing the small little profile pictures that appeared in the search results and that were the result of Google Authorship.  This was obviously a hard pill to swallow for a lot of local and small businesses.  We work with quite a few attorneys, for example, and [...]

By | July 2nd, 2014|Categories: Content Marketing, Local SEO|0 Comments

The Secret to Local SEO Success Revealed

Wanna know how to dominate Google search results for your local market?  Here's the formula to local SEO success: (Core Phrase + Metro Area) + (IP address) = Rankings One of the recent phenomena's within Google's algorithm has been the introduction of "IP address / location awareness".  What this means is, Google is now accounting [...]

By | June 16th, 2014|Categories: Content Marketing, Local SEO|0 Comments

How A Local Business Started Getting Calls Immediately With Facebook Mobile Ads

Almost immediately after launching our client's Facebook mobile ad campaign, along with a simple mobile web app featuring a "tap to call" button, they started getting calls from new customers looking for a quote... Facebook mobile ads have been the most effective form of paid advertising I've seen in quite some time.  I realize that's [...]

By | May 3rd, 2014|Categories: Content Marketing, Facebook Ads, Local SEO|0 Comments

Athens SEO Company – Best SEO Website Rankings in Athens, Ga.

An Athens SEO Company: 706-363-0335 SEO in Athens Video Introduction Athens SEO is the process of driving local businesses, products, and services to the top rankings in Google, for their particular keyword phrases, for businesses located in the Athens, Georgia area. As a resident of Athens, Georgia for over 10 years, I've come to know [...]

By | August 26th, 2013|Categories: Blog, Local SEO|2 Comments

Where To Find the Best Kia’s, Both New & Used

When it comes to finding the best used Kia in Athens, or the best new Kia, then you have to do some due diligence and put in the time and research to locate the best Kia dealerships.  After all, the last thing in the world you want to do is to go to a used [...]

By | June 30th, 2013|Categories: Local SEO|0 Comments

How To Put Money in Your Pocket with Cost Segregation Services

Are you an owner of a large volume of personal property assets?  Do you own shopping centers, buildings, or other real property assets that are costing you a ton of money in taxes?  If so, then you are more than likely wondering what are some things you can do to help mitigate the tax burden [...]

By | June 29th, 2013|Categories: Local SEO|Tags: |0 Comments

New Businesses in the Bipper Media Directory

I'm so excited to introduce a couple of new clients that we've added recently to our Bipper Media directory. Riskonnect The first new addition to our Bipper Media directory is Riskonnect. Riskonnect just completed a $10 million round of investment and is the global leader in RMIS (Risk Management Information System) solutions. They help risk [...]

By | June 29th, 2013|Categories: Local SEO|Tags: |0 Comments

How To Use A Mobile Lead Generation Site To Get More Business

I probably don't even need to tell you this, but mobile is hot... super hot in fact! Statistics show that consumers, especially local consumers, are starting to search for products and services more from their mobile devices than from their traditional computers and laptops. Let's face it - smartphones and tablets like the iPad are [...]

From Nowhere To #2 in Google in 5 Months

*** UPDATE:  May 3, 2013 --- my client is now #1 in Google for the keyword phrase "brain injury attorney atlanta".  A substantial achievement considering 1)  the high profile nature of these cases and 2) the hyper competitive environment in Atlanta from the top law firms in the south east. Over the past year or [...]

How This One Simple Keyword Strategy Can Help Your Local Business Stand Out In Google… (and NO! It’s not spam)

When it comes to Google, every business - whether local, regional, global, or even e-commerce (100% online) - wishes they had more exposure in Google's natural search results. Yes, Google makes billions of dollars per year from Adwords which is their pay per click platform.  With Adwords though, the business is having to spend money [...]

By | November 17th, 2012|Categories: Blog, Local SEO|Tags: , , , , , , |0 Comments

Painting in Dallas | How To Find The Best Dallas Painters?

Dallas Painters & Dallas Home Painting Services You've heard it said before that the most valuable investment anyone could ever make is the investment into a home.  For anyone, young or old, looking to make a solid investment into their future, then investment home ownership is one of the best decisions anyone could ever make. [...]

3 Ways Your Local Business Can Increase Visibility In Google

Does your local business come up in Google when someone in your city searches for your products or services? If not, keep reading to learn how your local business can increase visibility in Google search results. For locally owned businesses, the marketing game is changing dramatically.  People simply aren't looking for local products and services [...]

5 Google Places Tips For Higher Ranking & More Customers

If you've been reading this blog for any length of time, you already know how passionate I am about preaching the importance of Google Places for local businesses - or any business that's located in a particular local / metro area.  So even if you have 10 locations throughout the U.S., each of those local [...]

How Your Website Will Increase Your Google Places Page Rankings in Google

You'd be surprised actually at how many local business owners still aren't aware of Google Places.  I've talked with several business owners in the past about Google Places who not only knew what Google Places was, but they were equally surprised to learn that a Google Places listing was already created for their business.  That's [...]

4 Tips For Getting The Best Auto Insurance Rates in Smyrna, Ga.

Article written for Waggoner Insurance Agency located in Smyrna, Georgia - visit their business profile page. Finding the best auto insurance rates in Smyrna, Georgia is not an easy task.  With so many competitors in the market space, finding the best auto insurance rates in Smyrna can be like finding a needle in a hay [...]

10 Tips (Plus A Bonus) On Content Marketing For Local Business

Let me define "local" here for you quickly.  If your business earns revenue from a client base that either walks in your front door, drives up to your window, or places a phone call to you to make an order or schedule an appointment, then you probably have a local business. And as a local [...]

5 Tips For Driving Traffic To Small & Local Business Websites

Are you a small or local business?  Are you struggling to find an effective way to market your business on the Internet?  If this is you, then welcome!  I'm about to share with you 5 killer marketing strategies that will help any small or local business dramatically increase their traffic & exposure on the web. [...]

3 Key Factors For Top Search Results in Google Places

You've heard of Google Places right? If not, and you are a local business, then you need to contact us ASAP! Seriously though, Google Places pages are the primary search results showing up in local searches on Google, both on regular desktop and laptop searches, and also in mobile searches. Key factors in top Google [...]

By | February 18th, 2012|Categories: Blog, Business, Local SEO|Tags: , , , , , |0 Comments