Local SEO Tips, News, & Information

Get the latest local SEO news, tips, tools, and tactics right here from Bipper Media. If you’ve been struggling with gaining traction for your local business in Google Maps search results, hopefully you’ll find the local SEO tips and articles below helpful. We’ve helped hundreds of businesses get top Google local rankings in the most competitive markets in the U.S.

If you need help with local SEO, we invite you to contact us today!

Or call us now: 706-363-0335

Voice Search SEO – Structured Data, Entities, & Intent

Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. Voice search is growing rapidly, especially among B2B search queries and teens.  But on an aggregate scale, voice search is arguably the most important trend as you [...]

By | November 15th, 2017|Categories: Local SEO Articles|0 Comments

Do More Reviews Equal Higher Rankings in Google Local Search?

One question I get on a regular basis is can getting more reviews help increase my rankings in Google local search? In my 10 years of experience working in the local SEO space, and working directly or indirectly with hundreds of local businesses, I [...]

By | October 13th, 2017|Categories: Local SEO Articles|0 Comments

Increase Local Search Traffic With Long Tail Keyword Phrases

Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]

By | September 6th, 2017|Categories: Local SEO Articles|0 Comments

Vertical Directories & Local SEO: How To Connect To Your Best Customers in Google Local Search Results

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search [...]

By | September 2nd, 2017|Categories: Local SEO Articles|0 Comments

Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

By | September 2nd, 2017|Categories: Local SEO Articles|0 Comments

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

By | August 26th, 2017|Categories: Local SEO Articles|0 Comments

What is Location Authority?

Location Authority & Local SEO Location Authority:  the ranking power, or fuel that drives rankings, for any local business or location in Google local / Google Maps search results. In other words, the more location authority your business has, the higher it will [...]

By | August 24th, 2017|Categories: Local SEO Articles|0 Comments

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

By | August 17th, 2017|Categories: Local SEO Articles|0 Comments

Zip Codes, Relevance, & Local SEO

I'm finding that 'use your location' in Google search seems to focus mostly on your zip code, at least as a first layer of local relevance. Perhaps within the zip code, depending on your location and volume of available search results for a [...]

By | August 17th, 2017|Categories: Local SEO Articles|0 Comments

Near Me SEO: How Near Me Searches Are Taking Off

One look at this 6 year chart from Google Trends shows the explosive growth of local 'near me' searches.  The growth in near me local searches has been fueled mostly by mobile searches, which according to Google now account for more than half [...]

By | August 12th, 2017|Categories: Local SEO Articles|0 Comments

4 Local SEO Mistakes That Will Sink Your Google Maps Rankings

Local SEO Mistakes When it comes to ranking in Google Maps, there are some key things that you have to get right in order to compete.  The reality is, most of the Google local / Google Maps search results are most impactful via [...]

By | July 16th, 2017|Categories: Local SEO Articles|0 Comments

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

By | July 14th, 2017|Categories: Law Firm Marketing, Local SEO Articles|0 Comments

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

By | July 11th, 2017|Categories: Law Firm Marketing, Local SEO Articles|0 Comments

Why Google Local Business Posts Matter to Local SEO

Update 11/15/2017:  One great use we are seeing with Google Local Business Posts is to use reviews as content to share as new posts.  I shared an answer on Quora that speaks to this as well... but I believe you should be replying to [...]

By | June 24th, 2017|Categories: Local SEO Articles|0 Comments

Should Law Firm Websites Run Separate Blogs?

A common trend among law firms, from small to medium sized firms, all the way up to Am200 firms, is to run separate blogs outside the core domain of their website. But is this is a good idea? One great example of this is [...]

By | May 11th, 2017|Categories: Local SEO Articles|0 Comments

Why We Disabled The Yext Google Local Listing Sync

Yext Google My Business Sync Back in February, Yext announced an integration with Google local listings that allowed you to control your GMB listing directly from your Yext dashboard.  Though the use of Google API, the data associated with your Yext profile will [...]

By | May 9th, 2017|Categories: Local SEO Articles|0 Comments

Local SEO Reporting Comes To Life With Google My Business Bulk Insights Data Download

My Frustrations With Local SEO Reporting One of my biggest frustrations with Google My Business Insights was the inability to export data from the dashboard.  Since we provide monthly reporting to our Local SEO clients, we were basically taking screenshots of data and [...]

By | April 30th, 2017|Categories: Local SEO Articles|0 Comments

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

By | February 25th, 2017|Categories: Local SEO Articles|0 Comments

Local SEO Strategy for 2017 – It’s All About City Pages!

It's 2017, which means it's time to upgrade your local SEO strategy! Grow Your Business... with the all-in-one solution to dominating Google search, increasing website traffic, and acquiring new customers. Learn More Most local SEO agencies will give you a standard response to improving [...]

By | February 12th, 2017|Categories: Local SEO Articles|2 Comments

Local SEO Citations – How To Build Citations To Improve Your Presence in Google Maps

Local SEO Citations for Google Maps When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO.  Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best ways [...]

By | February 7th, 2017|Categories: Local SEO Articles|0 Comments

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The truth [...]

By | January 15th, 2017|Categories: Local SEO Articles|1 Comment

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

By | January 10th, 2017|Categories: Local SEO Articles|0 Comments

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see their competitors ranking above them in Google! [...]

By | January 7th, 2017|Categories: Local SEO Articles|0 Comments

The 2 Sided Equation to Effective SEO & Local SEO

Image via Wikipedia Most of the conversations I've had lately with current and prospective clients have been around the topic of executing the mechanics of SEO and local SEO.  Meaning, what are the actual steps / actions we need to take [...]

By | December 26th, 2016|Categories: Local SEO Articles|0 Comments

The Importance of Local Search & Nearby Now Results

We decided to come to Hilton Head, SC for Thanksgiving.  The weather is beyond perfect, and we are staying in Water Oaks Villa in Palmetto Dunes.  We rented some bikes to explore the beach and surrounding areas.  And besides my sore lower back [...]

By | November 24th, 2016|Categories: Local SEO Articles|0 Comments

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

By | November 21st, 2016|Categories: Local SEO Articles|0 Comments

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

By | November 16th, 2016|Categories: Local SEO Articles|0 Comments

Photos: Your secret weapon in local SEO

I consider local SEO to be both an art and science.  There's data attributes, entities, and risks that must be accounted for (science), and there's nuances and techniques that only come from experience (art).  This is one of the reasons I love the [...]

By | November 4th, 2016|Categories: Local SEO Articles|2 Comments

20 Local SEO Tips for 2017 to Boost Your Rankings in Google Local Search

Local SEO Tips for 2017 The ultimate list of local SEO tips (2017 edition) to boost your presence and rankings in Google local search and Google Maps search results. Here's a list of local SEO tips to help your business account for the trend of localization [...]

By | October 18th, 2016|Categories: Local SEO Articles|2 Comments

Top 5 Law Firm Directories for Local SEO Rankings

Law Firm Directory Strategy for Citations & Backlinks When it comes to getting your law firm ranked in Google local search results, or Google Maps search results, a lot of the local SEO ranking power comes directly from your citation portfolio. What's a citation [...]

By | October 14th, 2016|Categories: Local SEO Articles|0 Comments

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in Google [...]

By | October 12th, 2016|Categories: Local SEO Articles|3 Comments

The local SEO strategy that drove this dentist into the featured local listing in Google Maps

What's the big deal about being a featured local business? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings.  And rightly so, because the 3 pack is where over 80% of the calls, [...]

By | October 2nd, 2016|Categories: Local SEO Articles|0 Comments

How To Increase Google Maps Ranking Fast

There are a few ways to go about increasing your Google Maps rankings fast in the local search results... the equivalent of local SEO on steroids.  Not all of them are the preferred method, as I tend to take a more patient, long [...]

By | September 17th, 2016|Categories: Local SEO Articles|0 Comments

With Local SEO, Patience Is A Virtue

I was recently asked to answer a question on Quora about local SEO.  The question specifically was Are There Any Apps of Extensions That Can Assist With Doing Local SEO for my Website. At first glance, my mind started to run through all of [...]

By | September 9th, 2016|Categories: Local SEO Articles|0 Comments

Google Local Business Phone Support Shuts Down

If you're a local business or agency running local SEO for clients, you may have noticed the Google local business phone support is no longer available.  I was working on a client issue the other day and, as I normally do, went to request a [...]

By | June 17th, 2016|Categories: Local SEO Articles|0 Comments

Apple Maps & Local SEO – What You Need To Know

Local SEO for Apple Maps When it comes to local SEO, everyone seems to be fixated on the Google maps search results. Of course, this is justified considering the scale and marketshare Google Maps has in the local search market. But I was [...]

By | June 13th, 2016|Categories: Local SEO Articles|0 Comments

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when [...]

By | February 10th, 2016|Categories: Local SEO Articles|0 Comments

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]

By | February 3rd, 2016|Categories: Local SEO Articles|0 Comments

4 Business Categories That Benefit Most from Local SEO

I could've taken the easy road with the question of "what business categories benefit most from local SEO?", by saying that all local and small businesses should be leveraging local SEO! But that would've been cop out... And I know you clicked thru [...]

By | February 1st, 2016|Categories: Local SEO Articles|0 Comments

How To Optimize Your Website Title Tags for Local SEO

Someone just asked a great question on Quora about the best way to structure your title tags for local SEO.  This is a great question because most people don't realize the impact your website has on your local search rankings in Google. In [...]

By | January 30th, 2016|Categories: Local SEO Articles|0 Comments

3 Secrets To Improving Your Google Maps Business Listing

I remember when one of our clients said to me, "Bobby, I could care less about the organic search results in Google.  If my business is not found in the Google Maps local search results - and if I'm not found in letter [...]

By | January 28th, 2016|Categories: Local SEO Articles|0 Comments

How To Get Letter A Google Maps Rankings for Small & Local Business

Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.  And rightly so...  according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in [...]

By | January 26th, 2016|Categories: Local SEO Articles|0 Comments

What Are Google Maps Citations for Local SEO

Google Map Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories.  Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz Local The most authoritative Google Map [...]

By | January 4th, 2016|Categories: Local SEO Articles|0 Comments

What Is Local SEO And How To Get Top Local Search Rankings?

Local SEO is the process of enhancing your Google business page for higher rankings in local search results.  Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of [...]

By | January 2nd, 2016|Categories: Local SEO Articles|0 Comments

2016 Local SEO Power Tips To Dominate Google Local Search

I'm a firm believer in the 80/20 rule!  This is especially true when it comes to local SEO for dominating Google local search.  The 80/20 rule implies a small segment of activities can deliver the overwhelming majority of results.  This is also sometimes referred to [...]

By | December 31st, 2015|Categories: Local SEO Articles|0 Comments

Why Am I Losing Organic Search Traffic in Google?

One question I get asked frequently is "why am I steadily losing traffic from Google search?"   This question isn't necessarily coming from people who see dramatic drops in search traffic all at once, but rather a steady decline in traffic over time. For [...]

By | December 30th, 2015|Categories: Local SEO Articles|0 Comments

Content Marketing For Small Business Local SEO Success

Content Marketing For Small Business Content marketing has a colorful history.  I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls.  These writings [...]

By | December 26th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments

4 Local SEO Tips For Law Firms – 2017 Edition

Local SEO Tips for Law Firms, updated for 2017 Updates:  added Legal Directories as a 4th local SEO tip for law firms (see tip #4 below) Interested in Local SEO?  CALL:  706-363-0335 or contact us here Local SEO for law firms has changed [...]

By | December 23rd, 2015|Categories: Local SEO Articles|0 Comments

5 Local SEO Tips For Small Businesses in 2016

Does your business rely on local customers for sales and revenue?  If so, these local SEO tips for small businesses in 2016 might be something you want to spend a minute or two reading.  Google's local search results have changed dramatically over the [...]

By | December 22nd, 2015|Categories: Local SEO Articles|0 Comments

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top [...]

By | December 20th, 2015|Categories: Content Marketing, Local SEO Articles|0 Comments
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