Why Your Business Isn’t Showing on Google Maps (4 Common Reasons)
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The main reason why your business isn’t found on Google Maps
The most common reason why your business isn’t showing up on Google Maps is because your business lacks location authority. If your GMB listing (location) lacks location authority, you will have to be in close proximity or standing directly at your business location to appear in Google Maps.
Here’s 4 Reasons Why Your Business Is Not Found on Google Maps
Although location authority is the most common reason we see as to why businesses aren’t found on Google Maps, there are several other reasons that may be causing this issue for your business location.
And below I’m going to talk through the 4 most common reasons we see.
However, as I mentioned above, the lack of location authority is the most common reason why a business is not found on Google Maps.
If you already created a Google My Business (GMB) business listing, there are 4 main reasons why your business is not found on Google Maps which are: your Google My Business listing is not verified, you lack location authority in Google Maps, your GMB listing is suspended, or you’ve relocated your business.
Why Your Business Isn’t Showing on Google Maps
Here’s 4 Reasons Why Your Business Is Not Found on Google Maps
We’ll dive further into each of these 4 reasons in more detail below.
So keep reading to find out why your business is not showing in Google Maps!
With the explosion in mobile and voice search – think Google app, Siri, Alexa, and Google Home devices – one of the most common questions we are getting is why doesn’t my business show on Google Maps?
Today, we are going to answer that question and give a lot more context around the topic of Google Maps SEO, Google My Business listings, and overall Local SEO strategies and techniques that your can deploy to connect to more customers who are searching for what you offer.
Get ready, because the content below has a mix of video, podcast audio, and several collected articles from the past on the top of getting your business to show on Google Maps.
Update: July 13th, 2018: I recently expanded this content to “6 reasons why your business isn’t showing up in Google Maps” and did a video.
The reason I added 2 more reasons is from recent conversations with business owners about the issues they see with their Google My Business listings, and how these issues are impacting their presence in Google Maps.
There are many nuances within these three causes for a business not appearing in Google Maps.
But to keep it simply and to give you actionable steps to take to resolve your problem, I’m going to highlight the main causes as they make up easily 90% of the reason why your business isn’t showing up in Google Maps.
1: Your Google My Business Listing Is Not Verified
First, let me show you the easiest way to tell if your business is verified in Google Maps.
Go to Google and search your business name.
Simply type your business name and city / location into Google and in most cases, you’ll see your business listing appear on the right hand side of the search results like this:
Now look directly to the right of the “Suggest an edit” link, and if you don’t see a second link called “Own this business?”, then your GMB listing is verified.
If you see that second link “Own this business?”, then your GMB listing / business IS NOT verified in Google Maps.
Here’s an example of a business that IS NOT verified in Google Maps even though they have a GMB listing:
What’s the difference between verified and non-verified GMB listings?
Do you see the difference in the two above?
Again, the listing above with the “Own this business?” link showing is the one that IS NOT verified in Google Maps.
Even though this particular unverified GMB listing will in fact show up in Google Maps listings, this is not the norm and you should not expect your business to appear in maps without verification.
If your Google My Business listing is not verified, then your listing is not eligible to appear in Google Maps… it’s that simple.
Add just a little bit of competition to the mix, and it’s highly unlikely your business will appear in Google Maps.
In hyper competitive markets such as lawyers, doctors, or home services, if your GMB listing is not verified, you have virtually 0% chance of even showing up.
There are several ways you go about verifying your Google My Business listing for your business, and Google has a great guide illustrating the process for each which you can read here.
The most common way businesses verify their GMB listing is by creating the listing in Google My Business and requesting a postcard to be sent to your business address.
What’s does the GMB post card look like?
The Google My Business verification postcard can easily be construed as spam mail if the person receiving mail at your business isn’t aware the post card is on the way.
So once you setup your Google My Business listing and request your post card, make sure you notify the right personnel that a Google postcard is on the way.
Here’s what the GMB verification postcard looks like:
Once you receive the post card from Google, you’ll simple take the code on the postcard and enter it into the verification box in your Google My Business listing.
What’s next after Google My Business verification code?
The Google My Business verification box looks like this, and you find it via your Google My Business dashboard for your listing:
Once you have your code, you’ll simply enter it into the box that says “PIN” and click submit.
Sherri Bonelli from BrightLocal put together a great Slideshare deck illustrating the process of adding and verifying your Google My Business listing which you can see here, or you can watch the presentation below:
But I’m still not showing up in Google Maps!
You went through the process of verifying your Google My Business listing and successfully verified your listing with the code Google sent, but you still aren’t showing up in Google Maps!
What’s the deal, yo’?
In the words of Master Yoda, “patience you must have my young Padawan.”
2: Your Google My Business listing is lacking location authority
Verifying your Google My Business listing is the first step to making your business eligible to appear in Google Maps.
I hate to be bearer of bad news, but verification is not your ticket to the top rankings in Google local search.
You may find an example or two where a business shows up on page 1 in Google Maps search results after verification.
But move into more competitive waters (large metro areas, hyper competitive categories), and you may find yourself somewhere out on page 2, 3, or 4 for your high value / highly competitive keyword phrases.
What’s The Secret to Google Maps Rankings?
Location Authority: This is the secret to ranking in Google Maps
Not only does location authority give your business location the power to rank in Google Maps, but it’s the power to increase the radius in which your business gets found in Google local search.
If you have no location authority, you’ll only see your business in Google Maps when you are in close proximity to your business.
But with a lot of location authority, you’ll see your business at increasing radiuses from your location.
For example, more location authority allows your business to get found at 2 miles, 5 miles, or 10 miles away from your business location.
In other words, location authority increases the proximity radius of rankings for your location.
We invented a phrase here at Bipper Media that we found to best illustrate what it takes to appear in the top local / Google Maps search results in hyper competitive markets.
And here’s a quick snippet showing how we define location authority:
Location Authority: the ranking power, or fuel that drives rankings, for any local business or location in Google local / Google Maps search results.
In other words, the more location authority your business has, the higher it will rank in Google local search results.
When we describe local SEO to clients, we typically use the term location authority. But apparently this is a phrase that’s unique in the local SEO world as many of our clients and prospective clients are not familiar with the term.
What’s the foundation of Location Authority?
Accuracy & Consistency: The Foundation of Location Authority
In order to achieve location authority and compete in the local / Google Maps search results, you in essence need more location authority than all other competing listings in your defined market and radius.
And the foundation of location authority is accuracy and consistency of your business information published throughout the web.
The business information I’m referring to here is what we call your business citations which consists of the following bits of info:
Business Name (as reflected on your GMB listing)
Exact street address (including things like Suite A, Box #, etc…
City, State, & Zip Code
Business Phone #
Website URL (full URL of your website)
The citation for your business that you distribute throughout the web should match exactly to your Google My Business listing.
We call this using your GMB listing as the base or foundation for all other citations published around the web.
For example, I marked up the GMB listing in this search result highlighting the key components of the business citation:
Another simplified example I’ll use is the citation for Bipper Media.
Below is the simply representation of our citation here at Bipper Media that we would take and distribute at scale throughout our publishing partner network:
What does a Google Maps citation look like?
Here’s what a Google Maps citation looks like:
Bipper Media – Website Design & SEO in Athens 855 Gaines School Road, Suite A Athens, Georgia 30605 706-363-0335 https://bippermedia.com
You can get a feel for the scale and magnitude of the citation distribute network we use here at Bipper Media for our local SEO clients.
Another great example of the local citation ecosystem, you can check out the graph put together by White Spark.
Here’s a screenshot of White Spark’s graph:
How do Google Maps citations build location authority?
In a lot of ways, when you publish your business citation on other sites, the impact it has on your Google Maps rankings is similar to the impact building backlinks to your website has on organic search rankings.
But just publishing your citations throughout the web isn’t the right approach to building location authority.
You need to build citations on sites that matter, and that are relevant to your both your industry and location.
For example, you can and should have citations published on the following sites:
But then you should work to get citations published on industry specific sites as well.
For example, we manage an internal list of resources specifically for lawyers and law firms.
In summary, by building citations in a strategic, purposeful fashion, you can drive tremendous growth in location authority for your local business.
And again, the more location authority your business has in Google Maps, the higher you’ll rank in Google local search and the more traffic, phone calls, and business you’ll get from people searching for your type of business, products, and services.
3: Your Google My Business Listing is Suspended
One of the worst experiences a business owner can face is waking up to the fact that their business has been removed from Google Maps.
We get calls frequently from business owners who are in a panic because their GMB listing is no longer showing up in Google search.
This panic is compounded if the business was previously ranking in the top 3 Google local search results.
If the business has already been ranking well in local search but is suddenly no where to be found, this is what we commonly see:
Ah yes, the dreaded “Suspended” message in Google My Business.
There are numerous reasons as to why a GMB listing has been suspended. The most frustrating part is that Google will tell you exactly why your GMB listing has been suspended in the first place, which leaves you with the unpleasant process of reverse engineering what’s wrong.
What are common reasons for Google My Business suspensions?
You updated your business information on your Google My Business listing and Google just waiting to verify the information.
Google’s system is questioning the validity of your office location and wants a picture of your front office.
You included a forwarding URL as the URL reference in your GMB
Keyword stuffing your GMB title
You are using a virtual office location such as a P.O. Box or USP Store box #
You don’t have a physical business location but you forgot to hide your street address from maps
You can read a great article from Search Engine Land on the common causes for GMB listings being suspended here.
When you find yourself faced with a suspended Google My Business listing, one of the easiest ways to expedite the troubleshooting process is to simply call Google Local help.
You used to be able to call Google Local support directly from your Google My Business dashboard.
But that’s no longer the case.
Today, the way we call Google Local support is by first calling Google Adwords support, and then selecting the option for Google My Business.
It’s a bit of a pain to work through the process of call Google Local support.
But if you are faced with a suspended Google My Business listing, then it’s well worth the trouble to see what’s going on with your listing.
4: Your Business Relocated, But You’re Having Issues with your New Address
Finally, we’ve seen many businesses disappear from Google Maps after they have relocated.
First, keeping up with the changing of your business address after you move implies that you are engaged and actively managing your Google My Business.
Most cases we’ve seen are where the business owner was not actively managing their Google My Business listing. So when they moved, they didn’t have a point of reference to begin with as to the status of their GMB listing.
But when Google picks up on the fact that your business now has a new address, and without any supporting data indicating a move had occurred, the common response is that your GMB listing get suspended.
And once your GMB listing is suspended, you typically fall off Google Maps search results.
The best way to mitigate this problem is to make sure you are proactive with the management of your GMB listing. And once you open the doors at your new location, you should immediately update your Google My Business listing to reflect the new street address.
Just keep in mind that when you update your street address, it is possible that Google will request you to re verify your new address.
If Google requests you to reverify, you will have to go back through the process of requesting a postcard and entering your verification code.
You may see other options for verification during this process as well.
We’ve seen several cases where Google will allow a business to verify the new address through email or phone.
What are some different GMB verification options?
Here’s what it looks like when Google gives you multiple options for verifying your new location in Google Maps:
I’ve seen these options most often with businesses that are reverifying a location or have moved to a new address.
I do not typically see these options for new verifications.
Once you go through the process of verifying your new office address, you will more than likely see your business appear back in Google Maps.
In this podcast episode, we dive deeper into the main reasons why your business can’t be found in Google Maps.
We’ve recently being see anomalies in local search results where Google Maps listings (GMB listings) are disappearing and all we see are Google organic listings.
One example is the keyword phrase “truck accident lawyer in Milwaukee”, check this out:
We use to see Google Maps / Google local listings appearing for this search result, and in smaller metro areas we are even seeing this with keyword phrases like “auto accident lawyer”.
Another example we’ve seen lately is with a dental practice that specializes in “zirconia dental implants”.
This dental practice was always in the #1 local map search results for this keyword phrase. However, about 6 weeks ago they completely disappeared and have been replaced by what they say is a “random list of dental practices.
I also think there’s more going on here with these recent anomalies!
I think Google Maps is getting more refined with their local search results. As such, niche business categories like “truck accident lawyer” and “zirconia dental implants” are being upended by their top level category counterparts such as “personal injury lawyers” and “dentists” or “dental implants periodontist”, all of which are primary categories in Google My Business.
Also, I think it’s pointing to an untapped optimization strategy for GMB which is the service menus.
Just like restaurants could build out their complete menus in GMB, any local business can now build out product and service menus within their Google My Business listings.
So for example, a personal injury law firm and now build out subcategories optimized for “truck accident lawyer” and “car accident lawyer”.
And the “dentist” or “dental implants periodontist” can now build out subcategories optimized for “zirconia dental implants”.
Brand Capital & Location Authority for Local Business
Update: May 8th, 2018
Brand capital is an important influencer in driving the location authority of your business. Brand capital will help your business get found more frequently in Google local search because you’ll achieve higher rankings for a wider range of search phrases.
Brand capital in your local market drives your location authority, and location authority determines your level of productivity from search. Productivity metrics, the way we define them, are as follows:
contact form submissions (via your website)
Q&A requests from your GMB listing
Reviews via Google, Facebook, Yelp, etc…
So the more brand capital you have, the higher your level of location authority. The more location authority you have, the more productive and prominent your business will be in local search.
How to increase brand capital in your local market?
Refer to point #2 below where I talk about Location Authority. But in summary for this update, the best way we’ve found to increase brand capital in local markets is through a combination of citation distribution, local news & information blogging, and social media distribution of those blog posts.
This 3 way combination packs a punch that is drives substantial brand capital for any local business. And the more consistent a business is over time with these 3 actions, the more brand capital you build and the more location authority you achieve.
Original post on why your business isn’t showing in Google Maps
Here’s a quick summary of the 4 reasons why your business may not be showing up in Google Maps. However, we encourage you to scroll down to get more details into each of these reasons. Also, there could be many other reasons causing problems with your Google My Business listings in Googles. We’d be more than happy to take a look at your exact situation and provide you with some insights that could help you resolve your issues with Google Maps. Simply reach out to us to get a free analysis.
One of the more common questions I get is why isn’t my business showing up in Google Maps?
This is a great question considering that Google Maps is the primary search results shown by Google on smart phones, especially for locally relevant search queries.
If you pulled out your smartphone today and search best personal injury lawyers in marietta ga, this is the first thing you would see (after you scroll past the ads, which 80% of people do):
As I mentioned, Google Maps search results are relevant for nearly every market segment or industry especially at the local level.
So it doesn’t matter if you are a law firm, restaurant, or dog walker… your best customers are simply pulling out their phones, saying something like “Ok Google, who’s the best….” and then getting the Google Maps search results.
Or another common search phrase from a completely different market sector is brunch in athens ga which you would then see this (again, after scrolling past ads which 80% of people do):
If you hit a speed bump while verifying your Google My Business listing, you can always call Google Local support (see steps above).
How do I know if I have a Google My Business account?
There are a couple of ways to know if you have a Google My Business account. First, go to business.google.com and sign in, and then go to the dashboard (if you see one). If you have a dashboard with business listings, then you’ll know you have a Google My Business account. Alternatively, you can visit business.google.com/add and enter the name of the business and the address, and see if it appears in the search results. Click continue, and you’ll then see a message indicating if someone else owns the verified listing. If the business listing isn’t verified, then you can proceed with requesting verification. However, if you see the business listing and you have ownership, then you already have a Google My Business account for this location.
How can I get my business to show up on Google?
There are two main methods to getting your business to show up on Google. First, verify your business location in Google Maps. And second, make sure your website is crawled and indexed in Google search.
To get your business to show up on Google Maps, follow these simple steps:
Go to https://www.google.com/business/
Enter your business name and address in the search box
Find your business and select it, or add your business
Proceed with verifying your business
Verify your business once your post card arrives.
Once your business location is verified, your business will now show up on Google Maps.
To make sure your website is crawled and indexed in Google, which is how it shows up in Google organic search, follow these steps:
Do a site query for your website URL by going to Google searching: site:yourwebsiteurl.com. Replace “yourwebsiteurl.com” with your actual website URL.
If your website is indexed in Google search, you will see the pages appear in the search results.
Most postcards arrive within 14 days. Before requesting to verify your listing by mail, make sure your business address complies with our address entry guidelines. Do not edit your business name, address, or category, or request a new code while you’re waiting for your verification postcard.
However, from our experience, we’ve see postcards arrive in 7 days or less. The biggest lesson we’ve learned is, whoever collects the mail at your office, make sure they know you have a postcard coming from Google. We’ve had many cases where people in the office simply throw away the postcard because they think it’s spam, not realizing it’s actually the verification postcard for Google My Business.
How to verify Google My Business without postcard?
There are 5 ways to verify your Google My Business listing, 4 of which are without a postcard, and they are:
Verify your Google My Business listing by mail, which is the postcard
Verify your business listing by phone
Verify your business listing by email
Instantly verify your business listing
Bulk verification of 10+ business listings
Verifying your Google My Business listing without a postcard is only available for select businesses. From our experience, a business location needs to have a fair amount of location authority already established for non-postcard options to appear. This is why verification of Google My Business by postcard is the most common method.
How to tell if a business is verified on Google?
There are two main ways to tell if a business is verified on Google. First, simply Google the business name and see if a knowledge panel appears on the right hand side of the search results, or if you see a Google Maps result. Then looks for a text link that says “Own this business?” If you see this link called “Own this business?”, then the business is not verified on Google Maps.
The other method is to login to your Google My Business dashboard and see if your business location is listed. If the business isn’t listed, this means it is not verified in your Google account. However, this does not mean the business is not verified on Google. This method would only tell you if you actually have ownership or management of the business listing.