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Automotive SEO: When to Go Local

Automotive Seo June 25 2024

Every year, the market for car and automobile manufacturing is worth more than $104 billion in the USA. More than 90,000 people work to maintain this industry, so we have the cars that we need.

When you account for things other than manufacturing, the automotive industry is even larger. However, many companies in the industry do not appreciate the importance of going local with automotive SEO.

Many leaders of automotive businesses have not even considered the difference between global and local search engine optimization. So what is local search engine optimization about, and why can it provide so many advantages for automotive companies?

Read on to learn all about the most important things to understand about local automotive SEO and what it can do for you!

When Is Local SEO for Car Dealers the Right Choice?

A few years ago, the business world was already trending toward the digital world. The coronavirus pandemic accelerated this tendency, leading more and more automotive customers online.

These days, it is essential that automotive companies establish a strong online presence. When most people search for a service or product on a search engine, they only look at the first page of the results. In many cases, they only look at the top three results or so on the front page.

That has amazing effects for the companies that manage to capture attention there. They enjoy huge organic growth no matter what else they do. However, because the benefits of ranking high on search engines are so large, there is a lot of competition for them.

However, you can achieve a higher search engine ranking than you might think when you account for the difference between global and local SEO.

Global SEO is all about how high you rank on search engines all around the planet. This may make sense for many manufacturing companies. For example, Tesla and General Motors might both want to show up on searches all around the world.

On the other hand, a local automotive dealership does not benefit from showing up on search engines 500 or 2,000 miles away. Not only do they not benefit from ranking higher on global rankings, but they also have little chance of competing with huge competitors like Tesla.

Fortunately, they don’t have to. A local automotive dealership is one example of a situation where automotive SEO should be all about local rather than global options.

Local SEO

Local SEO focuses only on ranking highly on results in a certain geographical area. A local automotive dealership will have many fewer competitors for the top of search engine results in just their own city.

In other words, the more the customers for a company come from the immediate geographical area, the less need they have to focus on global SEO.

Lower Costs With Local Car SEO

Not only is local SEO better for local automotive companies, but it is also more affordable. Because there are so many fewer competitors to compete with, it is far easier to take one of the top slots on search engine pages.

That means that investing in local SEO can be many times more affordable than trying to stand out on a global scale. That makes local car SEO a much more accessible option for many companies that are surprised to find out how little it can take to start dominating local rankings.

It is also important to remember that investing in search engine optimization only costs money when you first do it. Many other kinds of marketing require recurring costs every month or year. But once your webpages have superior SEO, they will rank higher permanently.

That means you could be enjoying the benefits of a small investment today even five years in the future.

Use Local Automotive SEO Tips to Stand Out

Across industries, the principles of search engine optimization have a lot in common. However, there are still some idiosyncrasies about the automotive industry to keep in mind. Finding a great local SEO expert with experience in the automotive industry will help you stand out from local competitors.

Use Local SEO for Auto Repair to Increase Authority

One of the best ways to increase SEO is by generating valuable content. Business owners know the kinds of questions that customers always ask. They can provide the information that people are looking for in blog posts or other kinds of content.

This provides a number of advantages. First, customers can find out what they need to know with a minimum of inconvenience. The fact that a company provides this value free of charge can generate a lot of goodwill.

That can make potential customers much more inclined to favor it over competitors that have not provided the same value. Answering these questions can also demonstrate expertise.

When experts in the industry answer exactly the questions that people are interested in, people appreciate how much those experts know about the industry. That can make them more inclined to trust them on other subjects.

That makes generating this kind of content good for SEO, as well as good for establishing a reputation of expertise and providing value.

Use Local SEO to Build a Following

You can also start with local SEO to turn potential customers into members of your growing audience. Once people have found your company, you can encourage them to join your mailing list or follow you on a social media platform.

With enough time, you will start to build up a local following. Once you have one, there are an incredible number of things you can do with it to benefit your business and the local community at the same time.

Understand When to Go Local With Automotive SEO

The more you understand automotive SEO, the more you will appreciate why going local is often the right strategy. Many automotive companies learn this after wasting a lot of time and money on global SEO. The faster you can switch over to local SEO, the sooner you can enjoy all of these advantages.

To learn more about local automotive SEO and how to make the most of it, reach out and get in touch with us here at any time!

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Bipper Media
Bipper Media is a global leader in search engine optimization.
Bipper Media
Bipper Mediahttps://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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