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5 Questions to Ask Before Hiring SEO Services for Attorneys

Seo Services for Attorneys May 25 2024

Every year, people and businesses around the United States spend upwards of $50 billion on the services of internet marketing consultants and SEO experts. To fill the incredible demand for search engine optimization help, this industry employs more than 276,000 people.

These numbers reveal important truths about how extremely valuable the right search engine optimization can be. When it comes to search engine optimization for lawyers, SEO services for attorneys can make all the difference between a law firm that grows versus a firm that stagnates.

However, these numbers also reveal that there is an incredible variety of options for you to choose from. How are you supposed to know how to find the right search engine optimization services for your law firm? Read on to learn all about the most important questions you should ask before hiring a search engine optimization service for attorneys!

Find Attorney SEO Services With the Right Experience

The first thing to ask a potential search engine optimization service is what kind of experience they have. In particular, it is ideal if you can find a search engine optimization service that specializes in working with attorneys.

Many of the principles of search engine optimization are universal. At the same time, the law industry in particular has certain idiosyncrasies.

The more experience a search engine optimization service has working with other law firms, the more likely they are to be able to provide you with the best possible results.

Even though a regular SEO service might be able to provide you with some return on your investment, it will probably not equal what you could enjoy if you work with search engine optimization services that focus especially on working with attorneys.

Find SEO Services for Lawyers in Your Specialty

Just working with SEO services that work with attorneys may not be enough. There is an incredible variety of specialties in the legal industry.

In the ideal scenario, you would work with SEO experts who have helped attorneys in your own specialty. Make sure to ask candidate SEO services about what kind of attorneys they have worked with in the past.

You might consider asking them about what specialties in the legal industry they have the most experience with before you reveal your own specialty. That way, you will know that they will not simply tell you what you want to hear.

Ask Local SEO Services for Attorneys About Their Keyword Research

Generally speaking, the more experience a local SEO service has, the better. However, you want to avoid hiring a service that is skilled at getting clients but not skilled at providing quality results for them. That is why it is important to ask them some more technical questions.

You may not understand technical answers about SEO as much as you might like. However, you can still pay careful attention to how forthright and upfront a candidate SEO service is about what they do.

Start by asking them about how they manage keyword searches. There are a lot of different options out there. Each strategy has its own pros and cons.

It is not important that you necessarily be able to tell the difference between a good and bad strategy yourself. That would require a lot of knowledge about SEO. However, whatever answer you receive, make sure to listen for specific details.

Ask about why your potential SEO provider chose this strategy for law firms. Ask which parts of the strategy work especially well for a law firm as opposed to other clients.

This can give the SEO provider the opportunity to show that they have carefully thought through their strategy. If they have ready answers explaining what this is a good strategy for law firms, then there is a better chance that they will be the right choice for you.

Ask SEO Services for Law Firms About Their Best Tools

Keywords are only the beginning of high quality SEO. It can also help to ask about what other tools each candidate SEO provider uses to provide the best results possible.

Ask them about how much each tool adds to the results they have been able to obtain for their past clients. This is another way for you to get a sense of how carefully they have put together their strategy.

Ask Potential Lawyer SEO Services How They Can Customize Their Services

Some SEO Services provide the exact same service to every client. This may provide some results. But it will never be as effective as customized plans that suit the situation of each individual customer.

That is why it is almost always better to find an SEO provider that customizes their plans according to each unique situation. Try asking each candidate SEO service how they customize their plans for their different customers.

As with the previous questions, you want to get a sense of how confident they are about their answers. You can also ask follow-up questions about why each piece of their customization strategy makes sense.

Of course, you will want to emphasize asking why their strategy for law firms  is different from the services they provide for other clients.

Understand What to Ask Before Hiring SEO Services for Attorneys

We hope learning about what to ask before hiring SEO services for attorneys has been helpful for you. Many people learn a little bit about search engine optimization and get excited about what it can do for their law firm.

However, you should not let that excitement lead you to make hasty decisions. It is important to work with one of the best search engine optimization services, not just the first one you can find. To learn more about what to ask to help you find the right service for you, feel free to get in touch at any time!

Bipper Media
Bipper Mediahttp://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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