Over 60% of marketers say growing their organic presence and search engine optimization (SEO) are among their top inbound marketing priorities. It’s no surprise, given that nearly 70% of experiences online start on a search engine. In fact, nearly 50% of all Google searches are for local businesses, too.
With a strong small business SEO strategy, you can bring new clients to your website or storefront. Then, you can start generating more leads and sales with ease.
On the fence? Read on to discover how SEO can help you attract new clients today!
Gain Brand Visibility
For 45% of businesses, generating brand awareness is essential. After all, you won’t generate new clients if shoppers don’t realize your business exists. Small business SEO can help you gain more brand visibility online.
In time, your website’s organic search engine rankings will improve. You could appear at the top of search engine results pages (SERPs) for relevant queries. Appearing at the top of a SERP will ensure potential customers find your brand first online.
You can also use local SEO and your Google Business profile to take up prominent space on a SERP. More people will become aware your brand exists.
If your website doesn’t appear at the top of any SERPs, consumers might never realize your business is available. Local consumers might not find your store nearby, either.
Gaining more brand visibility online will eventually allow brand awareness to grow into recognition. Then, you can stay at the forefront of the shopper’s mind. When they want to buy your product in the future, they might recall your brand during a search!
Reach Ideal Customers
Using SEO for small businesses will allow you to appear for consumers who already have an initial interest in your offerings. When they search for your product or service, your website could appear as a search result. Instead of wasting time on consumers who lack that interest, you can focus your time and energy on ideal customers.
Your SEO-optimized blog content could convince an on-the-fence shopper that you’re brand is the right choice. Reading your content could convince them you have the experience and expertise they’re searching for.
Reaching your ideal customers through SEO will save you time and energy. You won’t have to follow-up on low-quality leads.
Instead, you can start converting quality leads into happy, paying customers.
Generate More Traffic
Improving your organic search engine rankings will allow you to appear in front of more people online. Maximizing your online reach and visibility can help you generate more website traffic.
You can use SEO to appear in front of consumers for a range of different search terms, too. Then, you can maximize your opportunities to reach ideal customers. Each time you appear as a search result, you have the chance to generate traffic.
The more traffic you generate, the more your organic rankings will improve in time.
As part of your off-page SEO strategy, you can also generate backlinks from other website owners. Backlinks appear on their websites and direct readers to your content. With backlinks, you can start generating more referral traffic.
Google will recognize you’re beginning to generate traffic from various sources before boosting your rankings. As an added bonus, backlinks can improve your domain authority (DA), which could indicate higher rankings. In fact, backlinks are one of Google’s most important ranking factors.
If you’re struggling to generate high-quality backlinks on your own, consider partnering with an experienced SEO marketing agency this year. With small business SEO and backlink services, you can generate more traffic than ever before.
As you begin generating more traffic, consumers will learn more about your small business before converting into paying customers!
Offer a Better Experience
As part of a successful SEO strategy, you’ll need to improve the user experience (UX) on your website. A negative UX can cause website visitors to leave unhappy. They might tell others about their negative experience, which can hurt your brand’s reputation.
Using small business SEO can help you improve the UX on your website. Visitors will have an easier time exploring your content, allowing dwell times to rise.
Meanwhile, your bounce rate will start to drop.
Improving these metrics can boost your organic rankings. It can also help you satisfy customers, which could help you gain more clients.
Gain Foot Traffic
About 96% of all mobile search traffic is done using Google. In fact, four in five consumers use search engines to find local information. About 50% of mobile users visit a store after an online search.
You can use SEO to reach nearby customers as part of your local SEO strategy.
In fact, claiming and optimizing your Google Business listing will help you generate more foot traffic. As you attract new visitors to your business, you can start gaining more clients.
About 18% of local searches even lead to a purchase, helping you boost your ROI.
Establish Credibility
You can use your blog content to establish yourself as a thought leader in the industry. Demonstrating your expertise will help you gain brand credibility. Establishing credibility can encourage more people to trust your business.
Gaining brand trust could help you attract new clients. On-the-fence shoppers might feel more inclined to give your brand a try.
Increase Conversions and ROI
Generating more website or foot traffic through small business SEO can help you generate more conversions. Otherwise, you’ll struggle to attract ideal customers to your brand.
SEO is a cost-effective marketing strategy. In time, you can start improving your ROI. Then, you can spend money on more complex strategies like pay-per-click advertising.
As an added bonus, SEO is sustainable. It can take years before another business ranks ahead of you for a query. You can leverage your top-of-page position to generate leads and sales for years to come.
Business Success: Start Using SEO to Attract New Clients
Don’t miss a chance to attract new, paying clients to your business. Instead, start using small business SEO. With a strong strategy, you can gain new clients and boost your ROI in the process.
Rank at the top with SEO services today!
Eager to get started? We’re here to help your business grow.
Book an SEO strategy call today to get started.
