Around 63% of businesses use SEO as part of their marketing efforts. However, that means that 47% of companies don’t.
Search engine optimization is a tool that helps people find your website when searching for your company’s products or services.
But SEO is more than just one technique. Instead, it contains numerous techniques, including using guest blogs.
What is a guest blog post, and what benefits do they offer? Continue reading to learn about the top ten benefits of guest blogs.
1. It’s Organic
Guest posting involves publishing content on a website other than your own, and you can learn more about it before using it.
The articles feel genuine when you create content and place it on someone else’s site. Consumers who read these articles connect to your company quickly through a link and don’t have to work through ads to get there.
Clicking on ads doesn’t feel natural to consumers, and many avoid ads. However, they will click links on reputable sites. Therefore, blog posts offer an organic form of marketing.
2. Large Exposure
When you write a guest blog post, you choose where it goes. You select a third-party website to advertise on, and you can base this decision on popularity.
For example, you start by finding a third-party website that allows guest posts. Next, ask about the website traffic. You’ll reach a large audience if you can advertise your business through blog posts on a site with a lot of traffic.
One vital aspect of boosting your customer base and sales is exposure. You’ll reach more people if you advertise on sites with large audiences. The result might be a boost in your company’s sales.
3. Builds Authority
High-quality articles build authority. Therefore, using guest posting SEO practices can help you build your company’s authority.
When people read the high-quality blogs you write, they’ll develop a sense of trust. As a result, they might continue reading your blogs and viewing your website to learn more about your business.
One thing to consider is posting your blogs on the right third-party websites. For example, you should choose real estate websites for your guest posts if you have a real estate business.
Placing real estate articles on a technology website might be useless if you want to find people interested in buying or selling homes. Thus, choose the right third-party site for your blog posts.
4. Links to Your Site
Using guest posts is one of the best techniques for link building. As a result, link building is a massive component of SEO practices.
The Internet is full of websites and links, making it challenging to set your website apart from all the others. However, you might succeed more in this if you have the proper links.
For example, you can include links to your website within your blog posts. These links bring potential customers directly to your site, and you can choose which page of your site they land on when clicking the link.
5. Quality Clicks
You could have thousands of clicks on links to your website, but clicks aren’t all equal. There is a difference between useless clicks and quality clicks; one goal of SEO is boosting quality clicks.
A quality click comes from a consumer who might need your services or products. This click might lead to a sale.
However, clicks from consumers that don’t want or need your products don’t help your business.
Using guest blog posts produces quality clicks. You’ll find people who want your products through these posts, reducing the number of futile clicks.
6. Boosts Searches to Your Company
People read third-party websites for several reasons. One reason is they offer a wealth of information, but another is for credibility. Consumers find quality products and services through these sites.
Therefore, guest posts offer quality clicks, and these clicks lead consumers to your company. Thus, the first goal of marketing is to draw people to your website.
Of course, you have work to do to increase the chances of the clicks turning into sales. But that’s another part of marketing. Guest posts might not result in every click turning into a sale, but they should increase this rate.
7. Brand Exposure
Brand awareness is a tool that measures how well consumers recognize and know your business. As a result, increasing brand awareness is a core part of growing a business.
Each time you post a guest blog, you improve your brand exposure. The readers on the site will see your posts and might soon start recognizing your company and its products and services.
Improved brand exposure leads to increased sales and customer base.
8. Reach Targeted Audience
As mentioned, you can choose the third-party site you use for your guest posts. When you select the best site for your blogs, you’ll reach a targeted audience.
After all, people visit websites to learn more about their interests. So, for example, people who want to buy new business software might visit tech sites to read about software options.
9. Helpful Feedback
Guest blog posts also lead to feedback, a crucial need for every business. Feedback is information you receive about your company and its products.
You can receive positive feedback, helping you know you’re on the right track. You might also receive negative feedback, helping you make the proper changes.
10. Returning Audience
People who find third-party sites they enjoy continue returning to these sites. They might read them daily or multiple times a day. Therefore, posting on these sites provides a returning audience.
A returning audience leads to improved brand awareness for your business, which might also lead to more clicks to your site.
The bottom line is that using guest blog posts provides many outstanding benefits you can’t access through other marketing efforts.
Use a Guest Blog Post for These Benefits
You can write a guest blog post to reap these benefits. You might see a boost in your website traffic through guest blogs and more. Are you ready to try it?
Contact us at Bipper Media to learn more about guest blogs and other SEO tools. We can help you with all your marketing efforts.
