68% of online experiences begin with a search engine. That means that in this world of digital marketing, SEO is extremely important for any industry. For some industries, however, it can get more complicated. Take healthcare, for example, which is a far-off industry from SEO itself. It’s still important to know how to promote a healthcare business. Take these SEO content writing tips on board to promote your healthcare brand and get it the audience it deserves.
Use the Right Keywords
Keywords are important for any SEO content strategy and for healthcare, it’s no different. Anyone looking for healthcare advice or services will type keywords into Google and if you want to attract them to your website, it’s important you have the same keywords on your website text.
Consider what people will be searching for and look up related keywords. Then use them on your site, whether it’s in the descriptive text or in blog posts.
You should also try to include keywords in your headings, meta description, and URL as this will boost the content quite a bit.
It’s also important to be organic. If things look forced, then it can actually harm your SEO rather than help it. Work the keywords into sentences where they don’t like keywords at all.
Lay Information Out Well
Google hates large blocks of text because so does its audience. It’s hard for them to read and often makes them quickly click out of the page and find another page with information that’s easier to digest.
It’s better to lay out information with lots of white space, ensuring you aren’t overwhelming users. Break up information by using headings and bullet points rather than making all text the same size and length, as the repetition can quickly get boring and hard to focus on.
Utilize Images and Videos
The primary form of visual content marketing is videos. This is because videos help users stay engaged and it’s a great way to lay out information in a way that’s easy to understand and doesn’t cause them to get bored.
Images are another great way to get across information.
Best of all, Google loves images and videos and it helps the SEO! However, you should be careful not to overdo it. SEO-optimized content is important but if you don’t ensure your media is of a reasonable size, then you’re going to deter people from clicking and Google is going to rank your page lower.
In the healthcare industry, there are a lot of ways you could effectively use images and video to boost your page. A demonstration of symptoms is a good idea, as well as showing how certain treatments can help.
You can also use images to create charts surrounding the statistics of certain conditions and treatments.
Link to Authoritative Sources
Google loves it when sites link back to external sources, but you need to be careful about the ones you choose.
They should be high-quality, authoritative, and non-competitor as you may be harming yourself if you don’t take this into account. For example, if you’re writing an informative article on a mental illness and link to the same article on another site, you’re simply directing people away from you!
Fortunately, in the healthcare industry, it’s relatively easy to find high-quality sites that can work as primary sources. Use studies that have been done on conditions and diseases, and try to stick to government and news sites as much as possible, as those definitely aren’t your competitors.
Utilize Internal Links Too
Many people remember to use external links but forget to link internally. Directing people to other relevant parts of your website is extremely important in SEO content creation, as it encourages them to stay on the site even if they’re clicking through different pages during their visit.
As with keywords though, you should ensure you’re doing this organically. If you’re mentioning a medicine for a disease that also works for something else, link back to a page about that! It’s okay to get creative, but it’s essential that the links don’t begin to look forced.
Make sure to space them out as too many links can also look bad.
Make Sure You Have CTAs
In SEO content marketing, calls to action (CTAs) are essential to make people actually do something. It’s all well and good bringing people to your page with keywords and other good SEO practices but if they don’t actually do anything then this doesn’t help your brand.
So, encourage them to do things! If you sell a service or provide quotes for something, direct people to it at the end of blog posts or on your homepage.
If you strictly provide educational information, end blog posts by directing them to other relevant articles. It provides a much stronger finish and keeps people on your site for a longer period of time, which Google very much appreciates.
Build Backlinks on Other Sites
Although having external links on your site is great, it’s also important to get other sites to link to yours. There are a few ways to do this:
- Offer to write guests posts on other healthcare sites that link back to yours, providing mutual benefit
- Reach out to other healthcare sites and point out original data you’ve provided on your site
- Get listed in directories of good, authoritative healthcare sites
All of these things will help and the more people link back to your site, the higher Google is going to rank you.
Follow These SEO Content Writing Tips for Your Healthcare Site
Healthcare can be a tricky industry when it comes to marketing, but SEO works for anyone. In the age of digital marketing, it’s crucial, and following these tips can really help give your healthcare brand a boost and direct people to it.
If you need some help with your SEO content writing, let’s talk. In 30 minutes or less, we can help put together a strategy that will improve your current SEO and get you the boost you need.
