A third of clients looking for lawyers start their search online, while 96% of people browse the internet when they need legal advice. The statistics tell you that the internet is the first place your potential clients will look when they want to hire an attorney.
And if Google doesn’t serve your website as one of the best solutions to their problem, they’ll pick your competitor. This is why you need to invest in SEO for lawyers.
SEO for attorneys is one of the best digital marketing strategies if you’re looking to improve your law firm’s online visibility. But where do you start to ensure that your next campaign gets your law firm to the top of search engine results?
Keep reading for five tips you should incorporate into your next SEO campaign.
1. Use Relevant Keywords in Your Website’s Content
Your first step should be to find keywords relevant to your legal services and include them in all your content. This step is necessary because Google uses these keywords to understand what your website is about and match it with relevant searches.
If you want to be more visible, you need to target long-tail keywords. Long-tail keywords are specific keywords that are usually three words or longer. The keywords are vital because they’re more specific and more likely to match a potential client’s search intent.
Once you have your keywords, you should use them throughout your website and content. Use them in headings, metatags, titles, and subheadings to improve your website’s overall SEO.
But using keywords isn’t as simple as including them in your website’s copy haphazardly. You need to be strategic about how and where you use them. The best way to use keywords in your website’s content is to incorporate them naturally into your site’s copy.
2. Optimize Your Website for Local Search
If you want your law firm to be visible to potential clients in your area, you need to optimize your website for local search.
Local SEO for lawyers is a marketing strategy that helps you rank higher in local search results. The best way to optimize your website for local search is to include your city or location in your keywords.
For example, suppose you’re a personal injury lawyer based in Los Angeles. In that case, you want to use the keyword “personal injury lawyer Los Angeles” or “LA personal injury lawyer” in your content.
In addition to your location in the keywords, you should also add local information to your websites. For instance, you can add your law firm’s address and a list of service areas.
You can also use citations and backlinks from local websites to improve your local SEO. For example, you can get citations from local directories such as Google My Business. You can also get them from legal directories such as Avvo.
3. Have a Mobile-Friendly Website
In today’s day and age, it’s imperative to have a mobile-friendly website.
More people are using their smartphones to access the internet. You need to make sure that you optimize your website for mobile devices so that even prospects using their phones to search for lawyers can find you.
A mobile-friendly website can be easily viewed and used on a smartphone or other mobile device. The website’s layout and design should be easy to adjust to fit a small screen.
The best way to create a mobile-friendly website is to use responsive design. This is a type of web design where the website’s layout and content adjust to fit the screen size of the device in use. Since the process may be complicated, you can hire an SEO agency for lawyers to help you.
An SEO company for lawyers will ensure that your website’s load time is fast, even on mobile devices. A slow-loading website can negatively impact your SEO.
To ensure your website loads quickly, the company will optimize your images and remove any plugins or unnecessary scripts from the site. The SEO agency may also avoid using pop-ups on your website as these can increase load times.
4. Create High-Quality Content
To attract potential clients and rank higher in search results, you need to create high-quality content for your law firm’s website.
This means publishing blog posts, articles, infographics, and other pieces of content regularly. The content should be informative and valuable to your target audience.
When creating your content, you should aim to provide information that your target audience is looking for. This way, you’ll increase the chances of exposing your law firm to them and trigger their curiosity about your services.
You should also ensure that your content is interesting to ensure that people spend their time reading it. If you’re unsure where to start, you can work with SEO services for lawyers. Professional SEO services will help you create content that establishes you as an authority in your practice area.
5. Earn Backlinks to Increase Your Website’s Authority
One of the best ways to improve your law firm’s SEO is by earning backlinks from high-authority websites. When a website links to yours, it shows Google that your site is valuable and trustworthy.
The best way to earn backlinks is to create quality, valuable content for your target audience. You can also reach out to other websites and share your content with them. You can also participate in relevant industry forums.
If your website is new or has a low domain authority, it will be difficult for you to earn backlinks organically. In this case, you can work with an SEO agency for lawyers to help you earn backlinks.
The best SEO company for lawyers will create a custom link-building campaign for your website and identify high-authority websites from which you can get links. They may also use their network of contacts in the industry to help you build quality backlinks.
Start Investing in SEO for Lawyers Today
SEO for lawyers is an indispensable marketing tool if you want to attract new clients and grow your law firm.
If you’re not using SEO, you’re missing out on many potential customers who are searching for lawyers online. To get started with SEO for attorneys, follow the five tips in our article.
If you’re still unsure where to start, Bipper Media can help. Our team has experience delivering world-class SEO services to enterprise clients and will be happy to work with you. Book your call today to start growing your business.
