7 Tips for Optimizing Your Medical or Healthcare Website for SEO

Healthcare Seo May 22 2024

Did you know that 8 out of 10 people said they searched for healthcare-related information online recently? When your patients search for medical information, do they find the answer on your website or your competitors? If you’re not sure then you need to focus on these seven simple healthcare SEO tips.

1. Focus On Local SEO

The first of our SEO tips is to focus your efforts locally. As a practitioner, your best clients will find you by searching for terms such as “dentist near me” or “chiropractor in (city name).” Your biggest wins will come from ranking for these terms in your local area.

Each time someone searches for something near them, the search engines give them a list of the top three businesses in their area. You want your business to be on this top three list, also called the Map Pack. And the best way to do that is to spend some time optimizing your Google My Business profile.

If you haven’t claimed your business on Google yet then this needs to be a priority for you. Without this, your business might as well not exist online and you won’t be able to drive traffic to your site. If you have claimed your business, did you enter the basic Name, Address, and Phone number and then leave?

If so, then you have more work to do. You can start by adding your hours of operations, services offered, images, and a short description of you and your business. Over time, be sure to update your profile with new posts and images, and always ask your patients to leave you a quick review.

Reviews and testimonials on your GMB profile will move you to the top of the list. Potential patients want to read reviews, so give them the information they want by asking your current patients to leave a review.

2. Create Valuable Content

In today’s online environment, you might be tempted to neglect your blog in favor of social media or videos. And while those are important to attract new audiences, content marketing is still the best way to drive organic traffic and rank your website on the search engines.

When it comes to medical SEO you should create content that answers your patient’s questions. The best way to find out what these questions are is to ask your current patients.

Ask them what their number one concerns were before they started searching for you. Find out what questions they still have about your services and then create content that answers these questions.

The key to content marketing done right is to always keep your audience at the center of your editorial calendar. Don’t focus on yourself or your accolades. Your patients care more about how you can help them than the degrees on your wall.

Create content that is focused on your patients and understand that ranking takes time. Don’t expect overnight results. However, over time you’ll start to see your organic traffic increase as well as your patient list.

3. Keywords Are Still Important

If you follow current SEO trends, and you should, you’ve likely heard that keywords aren’t important anymore. That can’t be farther from the truth. As we mentioned in the tip above, the topics from your blog post should be centered around information your clients want to know about.

Take the time to find out the long tail phrases people ask Google every day. And then write content centered around answering those queries. When you write content focused on your potential patients that answers the questions they’re already asking, you’ll start to see amazing results from your SEO efforts.

4. Run a Competitor Analysis

As you begin to create your strategy for optimizing your website and ranking, you’ll want to run a competitive analysis. The point of this exercise isn’t to copy what your direct competitors are doing. But rather it’s to determine what’s already working so you can create the best content around those topics.

You should already know who your direct competitors are in your area for your specialty. So, take the time to look at what your direct competitors are doing online. You’ll assess several areas such as what keywords they’re targeting, if they’re running ads, how often they post on social media as well as what social platforms they’re focusing on.

5. Build Your Social Media Presence

The best way to determine what social media platforms you should focus on is to ask your patients what their favorites are. You don’t have to worry about creating catchy or viral videos on TikTok if your target audience isn’t there. However, you should have a LinkedIn profile and a Facebook page at the minimum.

6. Optimize Your Site Speed

When it comes to search engine optimization, your site speed is of the utmost importance. It doesn’t matter how much great content you have on your website if it takes longer than three seconds to load. Don’t lose important traffic, and potential patients, due to a slow site.

7. Be Sure Your Site Is Mobile Responsive

The final of our tips for SEO in healthcare might seem obvious. But we’re continually surprised how many businesses still have websites that aren’t optimized for mobile users. This is a big mistake and could cost you in terms of losing future patients.

More and more people are solely using their phones to access the internet. You must ensure that your website is mobile responsive so you don’t miss out on this valuable traffic that can grow your business to the next level.

Use These Healthcare SEO Tips to Uplevel Your Practice

You know you need to increase your lead generation to grow your business as you’ve always wanted. But you’ve put off optimizing your website because you were worried about what to do or what efforts would move the needle.

With this article, you can see how attainable it is to improve your healthcare SEO strategy and grow your business. But if you’re still looking for a partner to help you dominate the search engines and rank your website, then schedule your free strategy call today. We can show you how we can help you grow your business by increasing your visibility and ranking your site.

Bipper Media
Bipper Mediahttp://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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