Did you know that there are currently more than 1.7 billion websites in existence? This number is only growing, especially since websites are a great way to promote your business and sell products. However, promoting your brand online can be difficult if you don’t rank very high on search engines like Google.
After all, most people don’t bother to click on the second search results page of Google, let alone the third or fourth pages. So, what can you do to rank higher in Google? Fortunately, this article will be able to tell you everything you need to do to improve your Google ranking.
The first thing you should know is that your website’s ranking on Google has a lot to do with SEO. So, let’s take a look at what SEO is and how you can use it to make your website be seen by more people.
How to Use SEO to Rank Higher in Google
Ranking higher in Google is not as easy as writing a few blogs for your website and expecting to get a lot of traffic. If you don’t know much about SEO tips and tricks, you’ll find that a higher Google ranking can seem like a distant dream. But what is SEO exactly and why is it so important when it comes to boosting your website?
SEO stands for search engine optimization. SEO has everything to do with how search engines crawl across the internet and pick up on certain keywords and relevant topics. Once search engines find popular and relevant topics, those topics often rank higher and will therefore rank higher than less popular topics for a certain niche.
The basis of SEO has to do with keywords. Keywords are strings of words that people might type in when searching for something on Google. For example, “How to boil eggs” is a keyword that someone might type in. When you type this into Google, the websites you see on the first page are the highest-ranking websites for that topic.
By finding the right keywords for your website, you can hone in on what you want your website to be about and what kind of audience you want to attract. Of course, there are many other websites that have the same keywords but rank on the second or third page of Google instead of the first. Why might this be?
Unfortunately, the magic of SEO does not stop at keywords and can include headlines, backlinks, and many other aspects. If you don’t include these many aspects into your website, you can’t expect to rank very highly on Google. This is especially true if your website is new and Google hasn’t had the chance to pick up on it yet.
Start Using Backlinks
In this SEO guide, you might come across a lot of words that you’ve never heard of before such as backlinks. What are backlinks exactly and what do they have to do with your website’s ranking on Google? Backlinks are links on your site that lead to another site or links on another site that lead to your site.
This may not sound immediately attractive to you. Why would you want to link your website with another website? Wouldn’t this only end up in a competition for more website traffic?
Not necessarily. Backlinks can actually make all the difference when it comes to ranking high on Google. This is especially true if you have a link to your website on another website that is much larger than yours.
The more people see a link to your website, the more people will end up clicking it. The result is more traffic to your website. More than that, having backlinks makes Google view your website differently.
Most notably, when you have backlinks, Google will see your website as more trustworthy and more popular. Because of this, Google will most likely improve your website’s ranking. You can get backlinks by collaborating with other websites whether they be similarly sized or larger than your website.
You can also try linking to your own website. For example, in your newest blog post, you might link to an older post on your website. This will direct traffic to older posts which might not have as much traffic.
Don’t Be Afraid to Hire Professionals
Many people like to believe that they can do everything by themselves when it comes to making their website SEO-friendly. However, the truth is that many people don’t have the time or the patience to weed through their website to find all the right keywords, plant a bunch of backlinks, and more. But just because you can’t optimize your website on your own doesn’t mean you should give up.
Professional SEO services are a great option if you’re not very tech-savvy or are not interested in working on your website’s SEO. You might be hesitant to hire professionals since you’ll be spending money on something you could do yourself if you had the time. However, whatever you spend on SEO services will always be worth it.
Professional SEO services won’t only save you time, but they’ll be able to optimize your website and make it rank higher than you ever could. This is because SEO professionals know all about the details of getting more traffic to your website and how to get it to rank higher. Beyond having SEO experience, they also have all the best tools for website optimization.
If that’s not enough for you, keep in mind that whatever you end up spending on SEO services, you’re likely to make your money back once your website is running at maximum performance. This is because after the professionals are done with your website, it will run faster, have all the right keywords, and attract way more people than ever before.
More people, of course, means more potential customers. More customers mean more success for your website’s ranking and your business in general.
How to Rank Higher in Google
You should no longer be wondering how to rank higher in Google if you’ve made it to the end of this article. Instead, you should know all about the important SEO factors that influence your website’s ranking and what you can do to boost your website’s popularity.