Search engine optimization (SEO) drives 1,000% more web traffic than organic social media. In fact, the leads from SEO have a 14.6% close rate, too. That’s likely why 60% of marketers are prioritizing SEO and blog content this year. One of Google’s top three ranking factors includes backlinks. By link building, you can boost your ranking on search result pages. Then, you can reach more customers and generate more web traffic.
The more backlinks a page has, the more organic traffic it gets from Google. Unfortunately, over 66% of pages don’t have backlinks.
What is link building, exactly, and how can backlink building benefit your business? Keep reading to find out!
In this guide, we’ll review everything you need to know to develop your own link-building strategy. Read on to learn more!
What is Link Building?
First, let’s answer the question that’s likely lingering in your mind: what is link building, exactly?
Link building involves gathering hyperlinks from other websites that send people to your website. Links allow people to navigate across the web.
Search engines like Google also use links to crawl, navigate, and index website content. Google’s bots can crawl the links on individual pages throughout your site. Then, it crawls the links between different sites.
If someone creates a link to your website within their content, it can help more people find your website. It could tell Google your content is worth linking, too.
Google might decide to give that content a boost on its search engine results pages (SERPs). As your ranking rises, your website will appear in front of more people. Your domain authority will rise as a result.
There are different link-building techniques you can use to boost your authority and ranking. Then, you can start getting more organic search traffic.
Why Does It Matter?
Why is it so crucial to develop a link-building strategy?
Without links, Google might not see the value of your content. You could struggle to improve your ranking on SERPs as a result.
About 75% of people never look beyond the first page of a search. In fact, the majority of people focus their attention on the top of a page (above the fold).
If your website isn’t ranking at the top, you might struggle to generate website traffic. In fact, over 50% of all organic traffic comes from search engines.
The first result on Google has 3.8 times more backlinks on average than the pages beneath it.
Without link building, you could struggle to give your ranking a boost. Consider the benefits of a higher ranking, such as more:
- Brand visibility
- Brand awareness and recognition
- Website traffic
- Brand credibility
- Leads, conversions, sales
Meanwhile, you’ll rank ahead of your competitors, giving your business a competitive advantage.
SEO is also a cost-effective marketing strategy. As you generate more leads, conversions, and sales, your ROI could improve. You could set your business up for long-term growth and success as a result.
Before that can happen, however, you’ll need to add a link-building strategy to your digital marketing plans.
7 Easy Link Building Strategies
Developing a link-building strategy doesn’t have to feel confusing. Here are seven tips that can help you get started.
Otherwise, consider working with an experienced SEO agency. They can help develop your link-building, SEO, and content creation strategies. With an experienced team on the job, you can boost your rankings in no time!
1. Focus on Diversity
First, it’s important to make sure you’re using different types of links. Diversifying the links you generate can further boost your ranking.
Most businesses prioritize finding links from high-authority websites. Websites with a high domain authority are sites Google already trusts. Backlink building with high-authority links can boost your authority.
The more authority that website has, the more authority you can gain in return.
Try generating links that contain your target keyword, too. Google will look for keyword-rich anchor text to determine a link’s relevancy.
Links with relevant anchor text can help Google appeal to a user’s search intent.
There are also “doFollow” and “noFollow” links.
You can work with an experienced backlink building agency to generate the links you need.
2. Reconsider Your Content
If you want people to create links to your content, make sure your content is worth the link.
Focus on adjusting your content creation strategy this year. First, make sure you understand your target audience’s search intent. What questions are your customers asking?
What kind of content do they hope to find?
Then, create different types of content, including blogs, infographics, videos, polls, and quizzes.
Reformat old blog posts into new pieces of content, too. For example, you can turn a blog post that’s full of statistics into an infographic.
Then, share your content to reach a bigger audience.
3. Create an Outreach Program
Develop an elevator pitch and encourage other websites to link to your content. Focus on websites that suit your niche. That way, you can increase your chances of reaching ideal customers at the same time.
4. Vet Guest Blogging Opportunities
Before you accept a guest blogging opportunity, look at the website. Focus on high-quality websites. Otherwise, guest blogging might not help you generate high-quality links.
5. Grow Your Brand
Develop your personal brand and establish your EAT (expertise, authority, trustworthiness). Establishing your credibility in the industry can encourage more people to link to your content. Then, you can gain more backlinks!
6. Create Internal Links
Internal links can benefit your link building, too. Internal links send readers to other pages on your website.
You can increase your website’s clickthrough rate and dwell times, which can boost your SEO rankings.
7. Fix Broken Links ASAP
Make sure to look for broken links on your website. Broken links can frustrate users. They could leave without clicking around, causing a higher bounce rate.
A high bounce rate could hurt your SEO ranking. You’ll miss a chance to generate fresh backlinks, too.
Link Building for Stronger SEO: Your Guide to a Better Search Ranking
Give your SEO ranking a boost! With link building, you can improve your website’s domain authority. Then, you can rank ahead of competitors and draw more customers to your website.
Using backlink building could give your brand the boost it needs.
Looking for help with your link-building strategy? We’re happy to lend a hand!
Schedule your free SEO strategy session with our team today.