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The ABCs of SERP: How to Increase SERP Rankings

Serp Rankings June 25 2024

You’ll only receive 33% of all available clicks when you’re in the top position of a SERP. If you’re on the second page of a SERP, forget about getting any traffic to your website. That’s why the competition is so fierce for that top spot.

Wait what is a SERP? If you’re confused about all the acronyms of the SEO world, this guide is here to help. We’ll simplify everything so you can take advantage of the SERP rankings to improve your website traffic.

Keep reading for our SEO tips to learn more about landing that coveted top spot.

What Does SERP Stand For?

SERP stands for Search Engine Results Page. This is the page that appears after you enter a query into a search engine like Google, Yahoo, or Bing. The SERP will show you a list of websites that are relevant to your query.

You can think of the SERP as the starting point for your reader’s or customer’s journey to finding a solution to their problem. And as we all know, the customer is always right.

That means if they don’t find what they’re looking for on the first listing of a SERP, they’ll simply move on to the next one. In other words, being at the top of the SERP is essential if you want website visitors.

Why Does SERP Ranking Matter?

SERP ranking matters because it directly impacts your website traffic. The higher you rank on a SERP, the more likely people are to click on your website. As stated above, the first result on a SERP gets about 33% of all clicks.

The second result gets maybe 18% of all clicks. It keeps sliding from there.

The tenth result on a SERP only gets about 2.4% of all clicks. That’s especially abysmal if you’re in an industry where there are few clicks to be had. If you’re not in that top spot, you’re missing out on a lot of potential website traffic.

How to Improve SERP Rankings

Now that we’ve established how important it is to be in that top spot, let’s talk about how you can get there. Here are some tips to increase your SERP rankings:

  1. Use keywords throughout your website
  2. Optimize your website for mobile
  3. Publish high-quality content
  4. Increase your website’s speed
  5. Improve your website’s design
  6. Promote your website on social media
  7. Get backlinks from high-quality websites
  8. Monitor your SERP rankings
  9. Hire an SEO expert
  10. Use Google Ads

Let’s look at a few of these in more detail.

Keywords

Keywords are the terms or phrases that people enter into a search engine when they’re looking for something. For example, if you sell shoes, some relevant keywords might be “shoes for sale,” “trending sports sneakers,” or “men’s dress shoes.”

Using these keywords throughout your website will signal to the search engine that your website is relevant to those queries. As a result, your website will be more likely to rank higher on the SERP.

This is an oversimplification of the deep level of keyword research necessary to land that number one spot so make sure to do your research well here.

Mobile Optimization

Mobile optimization is also important if you want to improve your SERP rankings. More and more people are using their phones to search the internet. In fact, 92.4% of Internet users now use their phones as their primary device for going online.

That’s why it’s so important to make sure your website is optimized for mobile. If it’s not, then you’re missing out on a lot of potential website traffic.

Content

In addition to using keywords and optimizing for mobile, you also need to publish high-quality content if you want to improve your SERP rankings. Your content should be well-written, informative, and relevant to your target audience.

It should also be properly formatted and easy to read. If your content is all over the place, people will click away from your website and you’ll lose your ranking.

Page Speed

One thing you must do is make sure your website is fast if you want to rank higher on the SERP. Google has stated that page speed is a ranking factor. So if your website takes forever to load, you’re not going to rank as high as you could be.

You can improve your website’s speed by compressing your images, using a content delivery network (CDN), and minifying your code.

Backlinks

Backlinks are links from other websites to your website. They act as a signal to the search engine that your website is relevant and trustworthy. The more backlinks you have, the higher you’ll rank on the SERP.

You can get backlinks by guest blogging, broken link building, and creating informative infographics.

Monitoring

Finally, you need to monitor your SERP rankings if you want to keep track of your progress. There are a few different ways to do this.

Start by using Google Search Console, which is a free tool. It lets you see how your website is performing in the search results.

Hiring an Expert

All of these tips are important if you want to improve your SERP rankings. But perhaps the most important thing you can do is to hire an SEO expert.

An SEO expert is someone who specializes in optimizing websites for search engines. They know all the latest algorithms and ranking factors. And they can help you tweak your website so that it ranks higher on the SERP.

If you’re serious about improving your SERP rankings, then hiring an SEO expert is a no-brainer.

Work With Us

If you’ve been asking yourself how to get on the first page of Google, Bipper Media is here to help. We are experts in helping you to increase your online presence and improve your SERP rankings.

There is no landing that top spot without using advanced SEO strategies. Our team has the experience and know-how to help you get there.

Book a free call today to learn more about how we can help you improve your SERP rankings. We’ll be happy to answer any questions you have and get you started on your journey to the first page of Google.

Serp Rankings June 25 2024

You’ll only receive 33% of all available clicks when you’re in the top position of a SERP. If you’re on the second page of a SERP, forget about getting any traffic to your website. That’s why the competition is so fierce for that top spot.

Wait what is a SERP? If you’re confused about all the acronyms of the SEO world, this guide is here to help. We’ll simplify everything so you can take advantage of the SERP rankings to improve your website traffic.

Keep reading for our SEO tips to learn more about landing that coveted top spot.

What Does SERP Stand For?

SERP stands for Search Engine Results Page. This is the page that appears after you enter a query into a search engine like Google, Yahoo, or Bing. The SERP will show you a list of websites that are relevant to your query.

You can think of the SERP as the starting point for your reader’s or customer’s journey to finding a solution to their problem. And as we all know, the customer is always right.

That means if they don’t find what they’re looking for on the first listing of a SERP, they’ll simply move on to the next one. In other words, being at the top of the SERP is essential if you want website visitors.

Why Does SERP Ranking Matter?

SERP ranking matters because it directly impacts your website traffic. The higher you rank on a SERP, the more likely people are to click on your website. As stated above, the first result on a SERP gets about 33% of all clicks.

The second result gets maybe 18% of all clicks. It keeps sliding from there.

The tenth result on a SERP only gets about 2.4% of all clicks. That’s especially abysmal if you’re in an industry where there are few clicks to be had. If you’re not in that top spot, you’re missing out on a lot of potential website traffic.

How to Improve SERP Rankings

Now that we’ve established how important it is to be in that top spot, let’s talk about how you can get there. Here are some tips to increase your SERP rankings:

  1. Use keywords throughout your website
  2. Optimize your website for mobile
  3. Publish high-quality content
  4. Increase your website’s speed
  5. Improve your website’s design
  6. Promote your website on social media
  7. Get backlinks from high-quality websites
  8. Monitor your SERP rankings
  9. Hire an SEO expert
  10. Use Google Ads

Let’s look at a few of these in more detail.

Keywords

Keywords are the terms or phrases that people enter into a search engine when they’re looking for something. For example, if you sell shoes, some relevant keywords might be “shoes for sale,” “trending sports sneakers,” or “men’s dress shoes.”

Using these keywords throughout your website will signal to the search engine that your website is relevant to those queries. As a result, your website will be more likely to rank higher on the SERP.

This is an oversimplification of the deep level of keyword research necessary to land that number one spot so make sure to do your research well here.

Mobile Optimization

Mobile optimization is also important if you want to improve your SERP rankings. More and more people are using their phones to search the internet. In fact, 92.4% of Internet users now use their phones as their primary device for going online.

That’s why it’s so important to make sure your website is optimized for mobile. If it’s not, then you’re missing out on a lot of potential website traffic.

Content

In addition to using keywords and optimizing for mobile, you also need to publish high-quality content if you want to improve your SERP rankings. Your content should be well-written, informative, and relevant to your target audience.

It should also be properly formatted and easy to read. If your content is all over the place, people will click away from your website and you’ll lose your ranking.

Page Speed

One thing you must do is make sure your website is fast if you want to rank higher on the SERP. Google has stated that page speed is a ranking factor. So if your website takes forever to load, you’re not going to rank as high as you could be.

You can improve your website’s speed by compressing your images, using a content delivery network (CDN), and minifying your code.

Backlinks

Backlinks are links from other websites to your website. They act as a signal to the search engine that your website is relevant and trustworthy. The more backlinks you have, the higher you’ll rank on the SERP.

You can get backlinks by guest blogging, broken link building, and creating informative infographics.

Monitoring

Finally, you need to monitor your SERP rankings if you want to keep track of your progress. There are a few different ways to do this.

Start by using Google Search Console, which is a free tool. It lets you see how your website is performing in the search results.

Hiring an Expert

All of these tips are important if you want to improve your SERP rankings. But perhaps the most important thing you can do is to hire an SEO expert.

An SEO expert is someone who specializes in optimizing websites for search engines. They know all the latest algorithms and ranking factors. And they can help you tweak your website so that it ranks higher on the SERP.

If you’re serious about improving your SERP rankings, then hiring an SEO expert is a no-brainer.

Work With Us

If you’ve been asking yourself how to get on the first page of Google, Bipper Media is here to help. We are experts in helping you to increase your online presence and improve your SERP rankings.

There is no landing that top spot without using advanced SEO strategies. Our team has the experience and know-how to help you get there.

Book a free call today to learn more about how we can help you improve your SERP rankings. We’ll be happy to answer any questions you have and get you started on your journey to the first page of Google.

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Bipper Media
Bipper Media is a global leader in search engine optimization.
Bipper Media
Bipper Mediahttps://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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