How to Improve Your Company’s SEO Strategy

Seo Strategy May 25 2024

Did you know that SEO marketing accounts for 53% of organic traffic on websites?

SEO is one of the most important aspects of any company’s online marketing plan. If your website isn’t ranking high in search engine results pages (SERPs), you’re missing out on a lot of potential customers.

In this blog post, we will discuss a few tips on how to improve your company’s SEO strategy. We will also provide a few resources that can help you get started. Let’s get started!

Optimize Your Current Content

The first step in your SEO strategy should be optimizing your current content. This includes your:

  • Web content
  • Your blog posts
  • Your images

To do this, you will need to use the right keywords. These are the words or phrases that people use when they search for your products or services. You can find out which keywords to use by using a keyword research tool like Google AdWords Keyword Planner.


In SEO, a keyword phrase is a group of words that describes a concept or topic. It’s often used as the key text in advertisements, blog posts, and other marketing materials. When potential customers search for information related to your product or service, they’re more likely to find your business if you use relevant keyword phrases.

If you want to create an effective SEO strategy, there are a few things you should know about keyword phrases.

First, they should be included in the title and headline of your website or blog post. In addition, they should be used throughout the body of your text, preferably at the beginning of each paragraph. Finally, you should make sure to use variations of your keyword phrases, as this will help you reach a wider audience.

Internal Linking

Internal linking is a process where one links one page of a domain to another page of the same domain. This is done to direct the user to relevant content and help search engines index a website more effectively.

Placing links strategically will ensure that users are directed to the most relevant content and that search engines can easily find all of the pages on a website. Internal linking can be a very effective part of an overall SEO strategy.

External Linking

When it comes to SEO, external linking is often thought of as a necessary evil. After all, too many links can be seen as spammy, and they can also lead to broken links if the site you’re linking to changes its URL structure. However, if used judiciously, external links can be a valuable part of your SEO strategy.

Here’s what you need to know about external linking in SEO:

First, focus on quality over quantity. A few high-quality links are worth more than a hundred low-quality ones. Second, make sure your links are relevant to your content. Readers shouldn’t have to click through five different links to find the information they’re looking for.

Finally, use anchor text wisely. Don’t stuff keywords into your anchor text – instead, use natural language that accurately describes what the link is about.

Meta Descriptions

Meta descriptions are the summaries that appear under your page’s title in the SERPs. Although they don’t directly influence your rankings, meta descriptions are still an important part of your SEO strategy.

Not only do they give users an idea of what your page is about, but they also help to improve your click-through rate (CTR). In other words, a well-written meta description can convince a searcher to click on your listing instead of your competitor’s.

When writing your meta descriptions, be sure to keep them under 160 characters and make them as specific and relevant as possible. Also, don’t forget to include a call to action (e.g., “learn more,” “find out now,” etc.) to encourage clicks. 

Best SEO Strategy Moving Forward

Now that you know a few things about how to improve your SEO strategy, it’s time to put those tips into action. If you’re not sure where to start, consider hiring an SEO agency or consultant to help you audit your website and create a plan for improving your rankings.

However, if you’re on a tight budget, there are plenty of free or low-cost SEO tools that you can use to do the job yourself. Whichever route you choose, make sure to keep your SEO strategy up-to-date with the latest algorithm changes and trends in search engine optimization.

Unique Content

Content is a key element of any digital marketing strategy. To rank highly on search engine results pages, your content needs to be both relevant and unique.

Relevance is achieved by addressing the needs and interests of your target audience, while uniqueness ensures that your content stands out from the competition. There are several ways to create unique content for your SEO strategy.

One is to focus on specific niche keywords that are less likely to be used by your competitors. Another is to create detailed, informative content that provides value for readers. Whatever approach you take, it is essential to remember that unique, relevant content is essential for a successful SEO strategy.


Any good digital marketing strategy includes business SEO. The goal of SEO is to improve the visibility of a website in search engine results pages.

But to rank highly in SERPs, your website’s content must be easy for both search engine algorithms and human readers to understand. That’s why creating easy-to-read content is an essential part of any successful SEO strategy.

Easy-to-read content is written in clear, concise language and is free of errors. It is also formatted in a way that makes it easy to scan, with short paragraphs and bullet points when appropriate.

Most importantly, easy-to-read content contains the keywords and phrases that users are searching for. 

Guest Posts

Guest posting is a popular SEO marketing tactic that can help to improve your website’s visibility and search engine ranking. But what exactly is guest posting, and how can you make the most of this technique?

Guest posting simply refers to the practice of writing articles or blog posts for another website or blog. The key benefits of guest posting are twofold.

First, it helps to build brand awareness and reach a wider audience.

Second, it can also lead to an increase in backlinks, which can help to improve your website’s search engine ranking.

If you’re considering using guest posting as part of your SEO marketing strategy, there are a few things you should keep in mind. First, make sure that the website or blog you’re writing for is relevant to your niche.

Second, focus on quality over quantity – it’s better to write one high-quality guest post than many low-quality ones. And finally, be sure to promote your guest post on social media and other channels to maximize its reach. Guest posting can be a great way to boost your website’s visibility and search engine ranking – just be sure to do it right.

Update Your Company SEO Strategy Today

If your company’s SEO strategy is not performing up to expectations, don’t despair. There are several things you can do to improve your results. Consider hiring an agency or consultant to help you audit your website and create a plan for improving your rankings.

Take a look at our products to see how we can boost your business SEO!

Bipper Media
Bipper Mediahttp://bippermedia.com
Bipper Media is a global leader in search engine optimization.

Discover more...

Powered by Bipper Media - a world class SEO agency.

Check your website SEO authority score instantly here.

Get VIP SEO services to grow your business!

"Bobby and his team are very easy to work with. They communicate flawlessly and I love working with them. Almost ten plus years later they continue to keep me number 1 in my market online and strive for excellence!!"