6 Local SEO Solutions Your Business Should Be Using

Local Seo Solutions June 13 2024

In today’s competitive marketing world, if you aren’t using SEO, you aren’t competing. Believe it or not, a whopping 68% of online experiences start with a search engine, and nowhere is that more true than when looking for local businesses.

Fortunately, it’s easier than you may think to start driving organic traffic to your website. Here are some of the key local SEO solutions to look for to help you get started!

1. Optimize Your Website

Look at it this way: your website is the foundation of your entire digital marketing strategy. By extension, your SEO campaign can only go as far as your website allows it to.

Fortunately, if you’re competing at the local level, you won’t need to invest tens of thousands of dollars into this. However, a little optimization goes a long way.

Google uses over 200 ranking factors related entirely to the quality of your website. The most important of these include:

  • Page loading times
  • Mobile-friendliness
  • Navigation system
  • UX design features
  • Page layout
  • Linking structure
  • Keyword distribution

These will never be perfect, and they don’t have to be. They only need to match or exceed the quality of your competitors. Regardless, any improvements made will ultimately help your SEO campaign.

At the very least, you will need a mobile-friendly website. From there, work to improve your page loading times, which you can test using PageSpeed Insights. These small improvements will have the most impact!

2. Establish Your Off-Page Presence

While your website is the foundation, Google doesn’t only list your website. When you look for services in your area, you may have noticed that a carousel of businesses pops up first. For example, if you type in “dry cleaners in Athens, GA”, you’ll likely see a lot of business listings first.

Conversely, when you search “how to tie a tie”, a video carousel will likely be among the first items you see. Mostly, these come from YouTube.

Also, searching specifically for local businesses can show you Google Maps. This is another important stop for a local SEO strategy.

It doesn’t stop there. There are plenty of other opportunities to rank your business on Google beyond your website. Therefore, getting listed on the proper business listings and optimizing those listings can drive an SEO campaign forward.

Don’t worry, these external sites can still direct traffic to your website. Yelp, Google Business Profile, and industry- or location-specific platforms are great places to start!

3. Launch a Content Marketing Strategy

When creating a blog, video marketing campaign, or any other content marketing strategy, you need to focus on quality. Google wants to promote authoritative sites on any given topic. Essentially, Google determines the quality of your content through:

  • The keywords you use
  • The layout of your content
  • The number of links to your page
  • The sources you link to
  • Engagement rates and bounce rates

Fortunately, you don’t have to get too in the weeds here when competing at the local level, especially if you live in a small city or rural area. Either way, focusing on quality content is the best way forward.

4. Keyword Research

Researching the proper keywords, the search volume they bring, and their relative competition is an essential component of any SEO strategy. Using the right keywords across your website content will help identify your company’s products, services, location, and more to Google.

Once you have this list, creating quality content becomes much easier. You can easily spread these keywords naturally into your content as you create new pages or posts.

The keyword there (pardon the pun) is “naturally”. Do not try to cram keywords in for the sake of getting them into your content.

For example, if your target keyword is “Running club Tarpon Springs, FL”, then you don’t want to use sentences like “Make sure you join running club Tarpon Springs, FL.” Instead, take a few liberties to make it sound natural, like: “If you’re interested in joining a running club in Tarpon Springs, contact…”

5. Citation and Website Cleanup

Like it or not, Google has essentially all the power in online search. Until that changes, you’ll need to follow their rules to a fair extent.

One of the most troubling ways they exercise their authority is through citations. These can be devastating to small businesses trying to rank.

Fortunately, if your website receives citations, you can typically clean them up and get your campaign back on track. However, you may not even know you have them, so make sure you choose an SEO agency that offers citation audit and cleanup.

Why stop there? There are also cleanup opportunities on nearly every website. Cleaning up 404 errors, redirects, and other issues that your site is bound to develop over time will also help boost your campaign.

6. Set Up the Right Tools

If you haven’t already set up a tracking method for your SEO campaign, find services that can help you. Using free tools like Google Analytics, Google Search Console, and others can make a world of difference for your campaign over time. They can also help you compare your campaign to your competitors much easier.

Of course, these aren’t the only tools available. For example, if you need to improve your content, there are plenty of content marketing and keyword tools to use. Conversely, if you’re having trouble building backlinks, you may want to invest in an SEO booster or a page authority booster to help rank higher for longer.

Regardless of your specific goals or needs, having the right tools can take your campaign to the next level almost instantly!

Choose the Right Local SEO Solutions Today

With the right local SEO solutions, you can dramatically reduce your marketing costs and build long-term, sustainable traffic. Remember, most online experiences start with a search engine, so don’t limit the amount of traffic you bring to your site. With the right organic marketing strategy and tools, the sky is the limit.

Stay up to date with our latest SEO tips, and contact us with any questions or for help with your strategy!

Bipper Media
855 Gaines School Rd 
Suite A 
Athens, GA 30605 
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Bipper Media
Bipper Media is a global leader in search engine optimization.
Bipper Media
Bipper Mediahttps://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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