In the digital age, companies need to establish a strong online presence in order to gather more clients. A key step to achieving this is by having a professional website that uses search engine optimization (SEO).
Curious to find out how SEO help can make your business succeed?
This article will go through how you can know your business website needs an SEO boost!
Here’s 7 signs that your website needs SEO
1 – Your Website Doesn’t Rank High on Search Results
The first sign that your professional website needs SEO services is when it doesn’t rank that high on search results. Internet visitors will typically only go through the first few results on a search engine and won’t bother scrolling all the way to the bottom.
If your website doesn’t appear that high on Google, you won’t be getting many visitors. This will harm your ability to receive more orders. By making use of SEO, you will get to understand what keywords to use in your content to make yourself rank higher.
This can mean going for keywords such as ‘what apartments to invest in in San Francisco’ to attract the right target audience. You will need both location-based keywords (to reach Internet visitors near you) and broader keywords (to expand your overall reach).
2 – Your Website Doesn’t Receive Much Traffic
What happens when you have tried your very best to make your website more exciting, but it’s not drawing enough traffic? What you can do to solve this is to use SEO for working professionals.
Start by evaluating what is driving your engagement so far and seeing how much organic traffic it has so far. This will show you areas where you can do better, and even highlight which type of blog content seems to be bringing in the most viewers.
You can find out all about your website analytics by using online tools. These will help you evaluate how well you’re currently doing, and what you have to do to improve traffic to your site. You can also use links to improve your website’s visibility online.
3 – You Don’t Have Enough Website Traffic Conversions
You may currently have a satisfactory amount of traffic on your business website, but what if that traffic isn’t converting into more sales? This means that your current content has not been enticing enough to make people curious about your products. This may seem like a challenge, but know that it is something you can solve with SEO help!
You may not know what is causing your traffic conversions to be low. This is where you can hire an SEO agency to evaluate your professional website and analyze what needs to be improved. This will enable your strategies to be more efficient and effective.
4 – Your Website Isn’t Compatible on Mobile Devices
A lot of people access websites through their mobile devices these days. If your website is still old-fashioned and doesn’t respond well to mobile viewers, this will cause visitors to quickly exit your site. As a result, your bounce rates increase and you will rank lower on search engines.
SEO help can come in the form of making your website more accessible for mobile view. This can take the form of better website design and even creating short and sweet content that makes it easier for people to scroll through your site.
5 – You Don’t Have A Digital Marketing Strategy
You may have a website and understand that you need to drive up views and engagement, but those things are not enough. You will also need a solid digital marketing strategy.
If you don’t currently have one, this is a sign that you will need to access SEO services. SEO prioritizes your ability to reach the intended audience. This is something you will have to know about when crafting the content for your blog and webpage.
You wouldn’t want to spend time writing articles and designing your homepage without truly knowing that your efforts will bring in the right audience. SEO should be the backbone of your digital marketing strategy.
6 – You Don’t Have Enough Backlinks
Go through your existing content. Do you link often? If not, you may need the support of people who understand SEO to help you use the most relevant links.
By including links, you are enhancing your site’s visibility. At the same time, you will offer visitors access to more relevant information, which heightens your credibility.
You need to include links to authoritative sites but also to your own content. The latter will encourage more exploration of your business website and drive up your traffic. With this, your viewers will be able to consider you as a trustworthy source who knows the industry inside out.
7 – You Have Competitors That Rank Highly on Search Engines
What’s worst than not ranking highly on search engines is to couple that with having close competitors do. In this case, you will have to work a lot harder to stand out and highlight your services as well.
If you want to be able to establish an online presence, you will have to find a way to outdo your current competitors and showcase yourself as an authoritative company within the industry. By doing so, you will enhance your credibility and be able to drive up sales.
To do this, you will require a solid SEO strategy. Reaching this will often mean having to consult SEO experts. They will be able to support you by offering a deeper understanding of your industry and how you can improve your current performance.
Why Your Professional Website Needs SEO
Overall, your professional website may be in need of SEO in various circumstances. It can be that you aren’t receiving enough traffic or conversions, aren’t ranking highly, and your website isn’t very accessible.
It’s important to note that even the slightest drawbacks can turn people off from trying to visit your site and see what you are selling. In order to overcome any obstacles you may be facing, you will need SEO services that will cater to your specific requirements.
Contact us to book a free SEO strategy session.