Over 80% of marketers notice a rise in search engine optimization (SEO) effectiveness. That’s likely because 93% of online experiences start on search engines like Google.
In fact, search engines also drive 300% more traffic to content sites than social media. It’s not enough to have an SEO or content marketing strategy, though. Instead, you need to unite the two to more effectively boost your organic rankings.
Here are a few tips that can help you develop an effective SEO content strategy this year. With these tips, you can ensure more consumers find your content and site. As you generate more web traffic, you can generate more leads and sales, too.
Read on to learn more!
Discover Your Audience
An effective content or SEO strategy first relies on research. Discover who your customers are by creating a list of their:
- Pain points
Develop buyer personas by grouping consumers based on demographic or psychographic data. Your buyer personas can help guide your entire content marketing strategy.
As people begin commenting on your blog posts, pay attention to the questions they’re asking. Then, use their comments to improve your SEO strategy over time. You can provide consumers with the answers they need to become a go-to resource within your industry.
Once people realize you have the answers they’re looking for, they’ll begin to depend on your business for help.
Understand the Basics
In order to develop an effective SEO content strategy, you need to understand the basics. There are four main types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
On-page SEO covers your website’s HTML and content. Optimizing your content will help you rank higher on search engine result pages (SERPs). Then, more people will begin visiting your site.
You can optimize a blog post for on-page SEO by including a target keyword within the:
- Opening and closing paragraphs
- Page title and URL
- Body text
- An H1 header
- Image alt text and file name
- SEO title and meta description
The SEO title and meta description will appear on SERPs. Make sure they’re interesting to generate more clicks.
Off-page SEO involves strategies beyond your site. For example, you’ll need to develop backlinks (links to your site that appear on other websites) to boost your domain authority.
Local SEO can help you reach nearby consumers. Start by optimizing your Google Business listing.
Technical SEO involves the backend of your website. Make sure you’re constantly improving the user experience to keep people engaged on your site.
Outline Topic Ideas
Begin developing a list of topics you want to cover within your content strategy. Think about the questions your customers ask or topics they want to learn more about.
Then, gather keyword research for each topic. You can use tools like SEMRush, Keyword Planner, or Ahrefs. Look for long-tail keywords to understand exactly what the consumer wants to find.
Then, you can create content that aligns with their search intent.
For each primary keyword on your list, choose three or four secondary keywords to include in the post.
Create Blog Content on a Schedule
Choose a long-tail keyword from your list and create content for your blog. You can create:
- Blog posts
- Interactive content (polls, quizzes, calculators, etc.)
Determine which posts your customers spend the most time reading. Then, optimize your content with your keywords.
Make sure to schedule fresh content throughout the year. Create a content calendar for your team to remain organized.
Have a Link-Building Plan
Your content strategy should also include a link-building plan. For each post, make sure to include internal and external links. Internal links send readers to other pages on your site, while external links send them to other websites.
You can reference resources, other blogs, studies, and research within your blog posts to boost your credibility and back up any claims you make.
Consider guest blogging to begin generating backlinks, too.
Track SEO Trends and Best Practices
As part of your SEO strategy, make sure to track the latest trends to ensure your strategy remains relevant.
For example, about 48% of consumers now use voice assistants when completing general web searches. The typical voice search result is about 29 words in length. Meanwhile, 75% of these results rank within the top three results for that query.
You can try ranking for voice searches to boost your organic rankings on SERPs.
First, check your keyword research. Look for long-tail keywords that are phrased as questions you can answer. Then, provide a brief answer to the question within the beginning of the blog post.
Nearly 41% of voice search answers come from featured snippets. Featured snippets appear at the top of SERPs, ensuring you appear in front of consumers before your competitors. You can start appearing for featured snippets by formatting your content.
Consider working with an experienced marketing agency to develop your SEO strategy. They can make sure you never fall behind the latest trends. They’ll also make sure you’re applying the latest best practices.
Otherwise, Google’s SEO best practices could change as Google makes updates to the search engine algorithm. For example, machine learning abilities allow Google to better understand search queries. As a result, it’s able to provide more precise search results.
If your content doesn’t fully align with the user’s search intent, your post might not appear. Even with a strong content marketing strategy, you might miss the chance to reach ideal customers online.
Measure Your Success
Once you develop your content strategy, track the progress of your campaign. Determine which blog posts generate the most traffic, comments, and shares. Then, use that data to improve your SEO strategy over time.
Develop a Successful SEO Content Strategy Today
Developing a well-thought-out SEO content strategy can help you improve your organic rankings. As you appear at the top of SERPs, you can draw quality traffic to your blog. Then, you’ll get a new chance to convert website visitors into paying customers.
Improve your ROI with a strong SEO strategy today.
Remember, you don’t have to develop your SEO marketing strategy alone. We’re glad to help.
Book an SEO strategy call with our team today to get started.