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7 Common Lawyer SEO Mistakes and How to Avoid Them

Lawyer Seo Mistakes May 25 2024

Over 33% of clients begin their search for a lawyer online. To attract these clients, most lawyers have a business website and invest in SEO. The idea is to boost their online presence and stand out against competitors. Unfortunately, lawyers are not SEO experts, so they’re bound to make mistakes.

These mistakes sabotage their SEO efforts and make it hard for them to generate online leads.

So, what can you do as a lawyer to avoid this digital marketing headache?

Read on to learn the seven common lawyer SEO mistakes and how to avoid them.

1. Failing to Create a Local SEO Strategy

Many lawyers overlook the importance of optimizing their websites for a local audience. And that’s why they don’t develop a local SEO strategy. Unfortunately, without local SEO, these lawyers struggle to generate local leads.

Here are things your law firm should do to boost its local SEO strategy:

  • Create a Google My Business (GMB) account
  • Request reviews from your clients
  • Use local news, events, and stories to create new content
  • Use local keywords
  •  Use location pages

These things aim to draw traffic from local lawyer searches. You want to make it easy for people to know your law firm’s operation areas.

To learn more about local SEO for lawyers, seek the help of a professional digital marketing agency.

2. Targeting the Wrong Keywords

One of the challenges of DIY SEO for lawyers is undertaking keyword research. Most lawyers skip this task and end up targeting the wrong keywords. Unfortunately, they don’t even realize why they’re struggling with low traffic.

So, they’re bound to keep repeating this SEO mistake.

Here are signs you’re targeting the wrong keywords:

  • High bounce rate
  • Low organic visibility
  •  Low click-through rate

You should revisit your keyword strategy if you notice any of the above signs. Learn how to undertake proper keyword research. The idea is to find relevant keywords with a high search volume or low difficulty index.

Also, look for resources that educate you more on SEO and keywords. The goal is to learn the best keyword planner tools to use. You want to find user-friendly tools to help you search for relevant and engaging keywords.

3. Keyword Stuffing

To manipulate website ranking, some lawyers overuse keywords. Sadly, this is an outdated SEO tactic that is bound to backfire. The search engine will penalize your law firm’s website for keyword stuffing.

You should always check keyword density to avoid this problem. Learn to use secondary keywords to avoid repeating the same words/terms. Also, create longer and more relevant content to reduce the risk of keyword stuffing.

Finally, avoid repeating the same keywords in all your content. Understand that every day people are using new keywords to search for lawyers. So, you must keep updating your content’s keywords to grow organic traffic.

Here are ways to generate keyword ideas for your content:

  • Think like your target clients
  • Use social networks to get blog topic and keyword ideas
  • Check the keywords your competitors rank for
  • Use keyword research tools
  • Study the search intent

Your goal is to generate new relevant keywords that match the current searches. These keywords will improve your law firm website’s ranking.

4. Poor Website Design

To improve user experience, search engines rank lowly websites with bad design. So, these websites might have relevant keywords, yet they’ll still struggle with low visibility. Your law firm should invest in an SEO-friendly website design to counter this challenge.

Here are ways to improve your law firm’s website design:

  • Invest in a simple website design
  • Improve website speed and responsiveness
  • Improve website navigation
  • Improve text readability
  • Have clean backgrounds

Your goal is to leverage good website design to improve your law firm’s online visibility. You want to make it easy for people to access and navigate your website.

5. Ignoring Video

69 percent of people prefer watching a video over reading text to learn about a product/service. These people will opt to watch a video explaining why they should hire a lawyer instead of reading a blog. Unfortunately, video is the most difficult content to create.

And that’s why most lawyers ignore video content. Yet without video, it’s hard for these lawyers to achieve their SEO goals. So, they struggle with low online visibility and traffic.

Your law firm should make the bold move of investing in video content to pump up SEO efforts. The idea is to leverage video to increase awareness and generate online leads. So, learn how to use different social media platforms to promote your video content.

6. Not Optimizing for Mobile

About 70 percent of website traffic comes from mobile.

Most law firms are yet to optimize their websites for mobile. These law firms assume creating mobile-friendly websites is costly. Unfortunately, they don’t realize all the SEO benefits they’re missing out on.

So, to generate mobile traffic, you should invest in a mobile-friendly law firm website. The goal is to make it easy for people using different devices to access your website. Doing this will significantly increase organic traffic and leads.

7. Writing Low-Quality Content

Many lawyers don’t have the time to write high-quality website content. So, most of them write low-quality content while others duplicate content from other websites. And that’s why these lawyers struggle with low ranking and traffic.

Your law firm should do things differently by investing in killer content. The idea is to leverage engaging content to increase awareness and website traffic. Also, high-quality content will help you build credibility and authority.

So, other websites will link to your content, helping you grow your organic traffic.

Avoid Lawyer SEO Mistakes to Grow Your Law Practice

You must avoid the above lawyer SEO mistakes to give your law practice an edge. So, invest in a good web design to improve website ranking and increase leads. Also, optimize your law firm website for mobile.

Finally, invest in killer web content to improve brand engagement and increase leads.

Do you desire to learn ways to leverage SEO to give your law practice an edge? Book a free SEO strategy call today, and we will help you develop effective SEO strategies for your law firm!

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