About Bobby Holland

I'm the founder and main contributor here at Bipper Media.
Facebook profile:  Facebook.com/D.RobertHolland
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Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

2018-01-17T11:52:13-05:00

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

2018-01-17T11:52:14-05:00

What is Location Authority?

Location Authority - The Power to Rank in Local Search Results Listen to our podcast episodes on Location Authority Episode from:  August 2nd, 2019 Episode from:  June 12th, 2018 Location Authority What Is Location Authority Location Authority is the power [...]

2019-08-17T20:03:20-04:00

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

2018-01-17T11:52:14-05:00

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

2018-01-17T11:52:14-05:00

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

2018-01-17T11:52:15-05:00

Local SEO Reporting: GMB Bulk Reporting Tool, Google My Business Insights

GMB Insights Reporting Tool for Single and Multi-Location Listings Bulk GMB Reporting Tool   Bulk GMB reporting is when you aggregate the Google My Business insights for multi-location businesses into one simple, easy to read and analyze Google My Business insights reporting tool. [...]

2020-03-02T13:41:43-05:00

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

2018-01-17T11:52:15-05:00

City Pages SEO – Local SEO for Multiple Surrounding Locations in 2019

City Pages SEO for Service Area Businesses City Pages SEO Strategy In this guide, you'll learn everything you need to know about the power of City Pages SEO.  This article is an ongoing work in progress and we update the content on [...]

2020-07-11T21:17:03-04:00

Google Map Citations – Unlock The Power of Google Local Rankings

SEE OUR GOOGLE MAP CITATION PACKAGES  Start ranking in Google Maps VIEW PACKAGES & PRICING What Are Google Map Citations? Google Map Citations are references to your business that are published across the web consisting of your business name, [...]

2020-10-26T12:14:18-04:00

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The [...]

2018-01-17T11:52:16-05:00

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

2018-01-17T11:52:16-05:00

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Top Rankings for Law Firm Websites Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see [...]

2018-03-05T20:08:08-05:00

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

2018-01-17T11:52:17-05:00

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

2018-03-21T06:39:02-04:00

Here’s 25 Local SEO Tips For 2020 To Grow Your Business from Google Local Search

Local SEO Tips for 2020 Today you'll learn 25 actionable Local SEO tips, strategies, and tactics that can dramatically change your rankings in Google local search and Google Maps! Not only are these local SEO tips highly effective at increasing rankings in Google [...]

2020-01-29T21:35:21-05:00

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in [...]

2018-01-24T10:06:50-05:00

Local SEO for Dentists: How This Local Dental Practice Became Featured in Google Maps

Local SEO for Dentists What's the big deal about being a featured dentists in local search? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings.  And rightly so, because the 3 pack is [...]

2018-01-17T11:52:18-05:00

Law Firm Website Tips To Increase Rankings in Search

One of the benefits to working with law firms over the years is the insights we've gained into effective content strategies that get pages ranked in search, even for their most competitive keyword phrases and practice areas. Law firm websites are typically made [...]

2019-09-18T10:31:03-04:00

Enterprise SEO & Localization, How Your Global Business Can Respond to Local Search Relevance

Enterprise SEO & Localization About a year ago or so, we noticed something changing on the front of Google search results for one of our enterprise SEO clients.  For several of their top tier global keyword phrases, we started seeing a larger percentage of localized [...]

2018-01-17T11:52:19-05:00

How To Create An Effective Nolo Profile For Your Law Firm

If you are an attorney, you more than likely heard of Nolo.com.  Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]

2018-01-17T11:52:19-05:00

Why Are Competitors Outranking My Business in Google?

Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]

2018-02-12T09:56:27-05:00

Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]

2018-01-17T11:52:20-05:00

Your Secret Weapon To Powerful Link Building for SEO

Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website.  And rightly so!  For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]

2018-01-17T11:52:21-05:00

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when [...]

2018-01-17T11:52:21-05:00

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]

2018-01-17T11:52:26-05:00