About Bobby Holland

I'm the founder and main contributor here at Bipper Media.
Facebook profile:  Facebook.com/D.RobertHolland
Facebook Fan Page:  Facebook.com/BipperMedia
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How To Reach Local Customers in Multiple Cities & Hyper Local Markets

Get your business found in multiple cities The process of getting found in Google search within the city where your have a business address is called local SEO. With the right local SEO strategy in place, customers in your market will find you in [...]

2018-01-17T11:51:27-05:00

Voice Search SEO – Guide To Voice Search for Websites (2018)

Voice SEO, Schema, & Asking your phone Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. ** Update: June 10th, 2018 -- We've added a new section called The 3 Steps to Optimize Your Website for [...]

2018-07-11T22:53:43-04:00

Increase Local Search Traffic With Long Tail Keyword Phrases

Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]

2018-01-17T11:52:13-05:00

Vertical Directories & Local SEO: How To Connect To Your Best Customers in Google Local Search Results

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search [...]

2018-01-17T11:52:13-05:00

Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

2018-01-17T11:52:13-05:00

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

2018-01-17T11:52:14-05:00

What is Location Authority?

Location Authority - The Power to Rank in Local Search Results Listen to our podcast episodes on Location Authority Episode from:  August 2nd, 2019 Episode from:  June 12th, 2018 Location Authority What Is Location Authority Location Authority is the power [...]

2019-08-17T20:03:20-04:00

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

2018-01-17T11:52:14-05:00

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

2018-01-17T11:52:14-05:00

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

2018-01-17T11:52:15-05:00

Local SEO Reporting: GMB Bulk Reporting Tool, Google My Business Insights

GMB Insights Reporting Tool for Single and Multi-Location Listings How to sign in to your GMB reporting dashboard: If you don't your GMB reporting dashboard yet, send us a request here: https://bippermedia.com/contact-us/ Bulk GMB Reporting Tool   Bulk GMB reporting is when you [...]

2020-12-10T16:04:49-05:00

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

2018-01-17T11:52:15-05:00

City Pages SEO – Local SEO for Multiple Surrounding Cities

City Pages SEO for Service Area Businesses City Pages SEO Strategy In this guide, you'll learn everything you need to know about the power of City Pages SEO.  This article is an ongoing work in progress and we update the content on a [...]

2020-12-09T16:59:53-05:00

Local SEO Citations – Unlock The Power of Google Maps Rankings

View Citation Packages / Start Dominating Google Maps! VIEW PACKAGES & PRICING What Are Google Map Citations? A Google Map citation is data about your business location that's published across the web consisting of your business name, street address, city, [...]

2021-01-27T17:08:17-05:00

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The [...]

2018-01-17T11:52:16-05:00

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

2018-01-17T11:52:16-05:00

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Top Rankings for Law Firm Websites Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see [...]

2018-03-05T20:08:08-05:00

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

2018-01-17T11:52:17-05:00

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

2018-03-21T06:39:02-04:00

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in [...]

2018-01-24T10:06:50-05:00

Law Firm Website Tips To Increase Rankings in Search

One of the benefits to working with law firms over the years is the insights we've gained into effective content strategies that get pages ranked in search, even for their most competitive keyword phrases and practice areas. Law firm websites are typically made [...]

2019-09-18T10:31:03-04:00

Enterprise SEO & Localization, How Your Global Business Can Respond to Local Search Relevance

Enterprise SEO & Localization About a year ago or so, we noticed something changing on the front of Google search results for one of our enterprise SEO clients.  For several of their top tier global keyword phrases, we started seeing a larger percentage of localized [...]

2018-01-17T11:52:19-05:00