About Bobby Holland

I'm the founder and main contributor here at Bipper Media.
Facebook profile:  Facebook.com/D.RobertHolland
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Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

2018-01-17T11:52:15-05:00

Local SEO Reporting: GMB Bulk Reporting Tool, Google My Business Insights

GMB Bulk Reporting Tool Bulk GMB reporting is when you aggregate the Google My Business insights for multi-location businesses into one simple, easy to read and analyze Google My Business insights reporting tool. The GMB bulk reporting feature is, by far, the [...]

2020-01-25T22:40:06-05:00

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

2018-01-17T11:52:15-05:00

City Pages SEO – Local SEO for Multiple Surrounding Locations in 2019

City Pages SEO for Service Area BusinessesWhat Are City Pages?City Pages are pages within your website that are optimized for a specific product or service in a specific city or market.  City Pages are a powerful way to connect with new customers from [...]

2020-02-10T09:39:41-05:00

Google Map Citations – Unlock The Power of Google Local Rankings

What Are Google Map Citations? What are Google Map Citations for Local SEO? Google Map Citations are references to your business that are published across the web consisting of your business name, street address, city, state, zip code, and website URL. Your [...]

2020-02-27T21:02:51-05:00

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The [...]

2018-01-17T11:52:16-05:00

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

2018-01-17T11:52:16-05:00

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Top Rankings for Law Firm Websites Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see [...]

2018-03-05T20:08:08-05:00

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

2018-01-17T11:52:17-05:00

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

2018-03-21T06:39:02-04:00

Here’s 25 Local SEO Tips For 2020 To Grow Your Business from Google Local Search

Local SEO Tips for 2020 Today you'll learn 25 actionable Local SEO tips, strategies, and tactics that can dramatically change your rankings in Google local search and Google Maps! Not only are these local SEO tips highly effective at increasing rankings in Google [...]

2020-01-29T21:35:21-05:00

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in [...]

2018-01-24T10:06:50-05:00

Local SEO for Dentists: How This Local Dental Practice Became Featured in Google Maps

Local SEO for Dentists What's the big deal about being a featured dentists in local search? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings.  And rightly so, because the 3 pack is [...]

2018-01-17T11:52:18-05:00

Law Firm Website Tips To Increase Rankings in Search

One of the benefits to working with law firms over the years is the insights we've gained into effective content strategies that get pages ranked in search, even for their most competitive keyword phrases and practice areas. Law firm websites are typically made [...]

2019-09-18T10:31:03-04:00

7 Easy & Actionable Tips to Rank Higher on Google Maps in 2020

Rank Higher on Google Maps in 2020Today you're going to learn 7 amazingly simple tips to ranking higher on Google Maps.Best of all:These 7 local SEO tips are up to date and relevant for Google Maps rankings in 2020.So whether you are a [...]

2020-01-03T09:37:31-05:00

Enterprise SEO & Localization, How Your Global Business Can Respond to Local Search Relevance

Enterprise SEO & Localization About a year ago or so, we noticed something changing on the front of Google search results for one of our enterprise SEO clients.  For several of their top tier global keyword phrases, we started seeing a larger percentage of localized [...]

2018-01-17T11:52:19-05:00

How To Create An Effective Nolo Profile For Your Law Firm

If you are an attorney, you more than likely heard of Nolo.com.  Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]

2018-01-17T11:52:19-05:00

Law Firm SEO – How To Grow Your Law Firm with Search Engine Optimization

Law Firm SEO Strategies SEO for law firms is challenging, especially in large metro areas where thousands of people a day are searching for the best lawyers to meet their needs.  More than likely there are hundreds of competing law firms in your [...]

2018-03-21T12:26:19-04:00

Why Are Competitors Outranking My Business in Google?

Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]

2018-02-12T09:56:27-05:00

Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]

2018-01-17T11:52:20-05:00

Your Secret Weapon To Powerful Link Building for SEO

Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website.  And rightly so!  For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]

2018-01-17T11:52:21-05:00

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when [...]

2018-01-17T11:52:21-05:00

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]

2018-01-17T11:52:26-05:00

How To Get Letter A Google Maps Rankings for Small & Local Business

Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.  And rightly so...  according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in [...]

2018-01-17T11:52:27-05:00

What Are Google Maps Citations for Local SEO

Google Map Citations for Local SEO Google Map Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories.  Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz [...]

2018-01-17T11:52:28-05:00

What Is Local SEO And How To Get Top Local Search Rankings?

Local SEO is the process of enhancing your Google business page for higher rankings in local search results.  Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of [...]

2018-01-17T11:52:28-05:00