Nearly 70% of all activity online starts with a search engine. If you’re not using the right keywords in your content, however, you might not rank. Your search engine optimization (SEO) strategy might not prove as effective as hoped, either. Understanding the connection between longtail keywords and SEO could boost your rankings. In fact, over 29% of high-volume keywords are made up of three words or more. What are longtail keywords, exactly, and why should you use them across your website?
Keep reading to find out!
After reading this guide, you can make informed improvements to your SEO strategy. You can rank for better keywords and start reaching your target audience.
Start ranking higher than ever! Learn more about longtail keywords with this helpful guide today.
What Are Longtail Keywords?
First, let’s answer the question that likely brought you here: what are longtail keywords?
Longtail keywords are specific queries made up of four or more words. In fact, the phrase “what are longtail keywords” is a longtail keyword! Using longtail keywords within your content will help you focus on more specific queries.
Let’s say you wanted to target the keyword “dentist” to draw patients to your dental practice. Alone, “dentist” is a broad keyword. People might search “dentist near me,” “what to look for in a dentist,” or “how to become a dentist” instead.
You might not appear for the right search queries if you’re creating a blog post titled “10 Reasons to Visit Your Dentist in New York.”
Instead, you can use a longtail keyword like “dentist in New York” to appear for more relevant searches.
Many first-time SEO marketers make the mistake of focusing on shorttail (one-word) keywords. These keywords tend to have a higher search volume. However, they’re also more competitive.
Instead, you can focus on longtail keywords, which are likely easier to rank for.
Reasons to Use Longtail Keywords
Now that we’ve answered the question “what are longtail keywords,” let’s explore the benefits. Why should you learn how to use longtail keywords within your SEO strategy?
When developing a search engine optimization strategy, it’s important to consider the user’s search intent. Their search intent indicates why they’re searching online. For example, consumers might look for information, products, or directions.
Understanding the user’s search intent can help you appear for more relevant searches. It could boost your search engine rankings, too. Google looks for content that appeals to the user’s search intent.
Focusing on longtail keywords will help you show customers you understand their wants and needs. They might become more inclined to click on your website content as a result. Then, they’ll read your content, allowing them to recognize your expertise.
Most consumers already know what they’re looking for during a search. When they use longtail keywords, they’re looking for something precise. Using a longtail keyword will show them you’re covering that precise topic.
Focusing on longtail keywords can also help you cover a range of subtopics.
For example, let’s say you’re a chef trying to attract people to your restaurant. “Italian food” is a broad keyword. Instead, you can use longtail keywords that include your broad keyword to appear for a range of searches.
You can cover topics like:
- 10 of the best Italian food recipes
- Why we’re the best place to get Italian food
- How to create your favorite Italian food at home
Each longtail keyword has a different search intent.
You’ll have an easier time covering more information in various posts if you use longtail keywords.
Remember, it’s more difficult to appear for broad, shorttail search terms. Shorttail keywords have more competition. Longtail keywords, on the other hand, are less competitive.
Completing a longtail keyword analysis will help you find longtail keywords your customers use in a search. Then, you can start creating content for those keywords. Appearing for more precise searches will help you generate more website traffic.
As you generate more traffic, your search engine rankings will improve. Using longtail keywords and SEO can help you:
- Improve your online visibility
- Increase brand awareness and recognition
- Generate more website traffic
- Position yourself as a thought leader in the industry
- Show customers you have the experience and expertise they need
- Establish EAT (expertise, authority, trustworthiness) within your content
- Boost online leads and sales
- Improve your ROI
You can reach the top of search engine result pages to reach more customers.
In fact, about 8% of search queries are phrased as questions, too. Most voice searches are phrased as questions as well. The typical voice search includes 29 words.
About 75% of voice search results rank in the top 3 for that query. About 40% of all voice answers come from featured snippets, too. Featured snippets appear at the top of search engine result pages.
Appearing for featured snippets and voice searches can boost your online visibility further.
How to Use Longtail Keywords
Before learning how to use longtail keywords, you’ll need to complete a longtail keyword analysis. You can use a longtail keyword planner to get started. For example, you can use tools like:
- Google Trends
- Google Keyword Planner
- Answer the Public
Otherwise, consider working with an experienced SEO agency. They can help you gather the keyword research you need. Focus on longtail keywords that have a high search volume.
Then, you can start creating content based on those longtail keywords.
For longtail keywords that are posed as a question, try to answer the question at the beginning of the post. The brief answer you provide could appear for a voice search or featured snippet.
You can work with an experienced SEO agency to develop content based on your keyword research. Then, you can draw more people to your website and generate more leads.
What Are Longtail Keywords?: Your Path to Stronger Search Rankings
To recap, what are longtail keywords? They’re search queries made up of four or more words. Focusing on longtail keywords and SEO can help you appear for relevant searches online.
You can draw more people to your website and set your business up for lasting success.
Want to discuss longtail keywords and SEO strategies with an experienced team? We can help.
Contact us today to schedule your free SEO strategy session.