Having a website for your business is one thing… but having a website that actually grows your business is totally different.
I can think of about 10 website development platforms where you can spin up a business website in a matter of minutes.
Think SquareSpace, Weebly, Wix, etc…
They all promote building a beautiful website for your business in minutes, with no coding required.
But from my experience, business owners care a heck of a lot more about growing their business than they do about the aesthetics of their website.
And they care ever more as to whether or not their website is found in Google search.
In today’s article, I’m going to quickly share 3 keys to having a website that will actually grow your business.
P.S. This is NOT a website design class on how to create a beautiful website! :-)
#1: Your website must be found in search
We work with businesses of all different types and sizes. From small town carpet cleaners to multiple million dollar corporations.
The common data point shared with all of them is that the majority of their inbound traffic comes from search engines.
And within the search channel, the overwhelming majority of that traffic is coming from Google.
Here’s a quick screenshot of one of our corporate client’s channel breakdown from Google Analytics:
If your website is not found in Google when someone searches for your products or services, then it won’t matter how amazing your website looks.
Getting your website found in search is one of the keys to growing your business online.
#2: Mobile first website strategy
The next common trait we see across all of our client’s analytics, regardless of their size and scope of market, is the majority of their traffic is coming from mobile phones.
Google says their are now more searches conducted via mobile phones than desktops.
And Facebook proudly promotes the fact that over 93% of their traffic is mobile.
The web is mobile, period!
And your customers, regardless of the size or scope of your business, is more engaged on their mobile phone than any other platform.
As such, your business website should be built with a mobile first design strategy.