Nearly 40% of website visitors will stop engaging with a site that has an unappealing design. Meanwhile, conversion rates drop 20% for every extra second of load time. About 70% of online users abandon shopping carts due to poor design, too. If your website is old, outdated, or dull, you could miss a chance to generate leads and sales. Website design for beginners can get complicated, though.
You could make costly mistakes that might impact your success in the future.
Instead, consider hiring a professional website designer. They’ll make sure your website impresses customers and accomplishes your goals.
On the fence about hiring a pro? Here are six reasons you shouldn’t wait.
Read on to discover the benefits of hiring a professional web designer today.
1. Leverage Experience and Expertise
You’re already an expert within your field. You shouldn’t have to become an expert web designer and developer, too. Your customers expect a professional, impressive website, though.
In fact, design has a 75% influence on your website’s credibility. Without credibility, customers will struggle to trust you. They might leave and take their business elsewhere.
Meanwhile, 88% of online shoppers won’t return to a website after a bad experience. About 94% say bad design is the main reason they don’t trust certain websites.
Your website only has 10 seconds to leave a positive impression on users, too.
Learning website design for beginners can take time—time you can spend on your business and customers instead. Creating a quick, basic site won’t impress your customers.
Instead, consider hiring an experienced web designer. They can create your website while you focus on your business. You can leverage their experience and expertise without taking on additional stress.
Your professional designer will know how to make your website look and function in a way that will accomplish your goals.
Consider what you want to accomplish through your website before you hire a designer. For example, you might want to:
- Boost brand awareness and recognition
- Improve your search engine rankings (through on-page and technical SEO)
- Share your unique content
- Increase eCommerce sales
- Increase form submissions and leads
- Generate email subscribers
- Show off your products and services
Make a list of what you want to accomplish. Then, discuss your goals with your designer. They’ll determine which design choices will help you accomplish your goals.
With their help, you can avoid scaring visitors away.
2. Gain SEO Knowledge
Search engine optimization (SEO) can help you rank higher on search engine result pages. A higher ranking on Google can help you generate brand awareness. You can also increase traffic to your site and content.
Over 90% of online activities begin with a search engine. If you’re not reaching the top of the first page, you’re not reaching customers. In fact, 75% of people never look at the second page of results.
In order to improve your rankings, you’ll need to create a positive user experience (UX) on your site. Otherwise, visitors will leave, frustrated.
If they leave without clicking around, your bounce rate will increase. A high bounce rate can hurt your search rankings. You could struggle to reach customers as a result.
If you don’t have a lot of experience with on-page and technical SEO, talk to an experienced web designer. Make sure they know SEO. They can optimize your website with the latest SEO trends in mind.
Make sure they’re aware of both UX design and Google’s Core Web Vitals.
They should also make sure your site is fast, mobile-optimized, and secure. These factors can all impact your ranking.
With their help, you can boost your ranking and reach more customers online.
3. Stay Up-to-Date With Trends
Learning website design for beginners won’t help you keep up with the latest design trends. If you’re not up-to-date, consumers will take notice. They’ll think your entire business is behind the times.
Instead, hire an experienced website designer. Talk to them about the latest design and development trends.
They’ll help you determine which trends suit your brand and target audience.
For example, video content is becoming more popular. You can add a video to your landing pages or home page. A video could help you draw more customers to your business.
You might decide to use minimalistic design trends or micro-animations instead.
Talk to your designer to choose the right design elements for your site.
4. Get a Fresh Perspective
You’re closer to your business than anyone else. Unfortunately, that can sometimes create a blind spot. You might not look at your website from the customer’s point of view.
Working with a professional designer can give you a fresh perspective. They’ll help you design your site with your target audience in mind. They can also help you catch mistakes that might scare customers away.
Their fresh perspective could make all the difference in your website’s success.
5. Avoid Costly Mistakes
Small mistakes with your website can have a big impact. For example, you might choose design elements that cause your site to lag. Remember, slow website speeds can impact your conversion rate.
You could struggle to increase traffic or decrease your bounce rate if your site lags.
Even description mistakes could scare customers away.
Instead of making costly mistakes with your site, work with an experienced designer. They’ll know which common mistakes to avoid. With their help, you can create a successful site with your distinct goals in mind.
6. Save Time and Money
You’re busy enough trying to run a business. Learning website design for beginners can take longer than you might think. That’s time you’re taking away from your customers.
Instead of letting web design eat up your day, hire a professional. You can outline your goals and expectations. They’ll work on your site while you focus on your business.
With their help, you can save money and precious time, then make money through your site.
Website Design for Beginners: 6 Reasons to Trust the Pros
Learning website design for beginners can become time-consuming and stressful. Instead, consider hiring a professional. A professional designer can create your new website with your goals and needs in mind.
With their help, you can impress customers, increase traffic, and generate fresh leads.
Ready to get started? We’re happy to help.
Contact us to discover how to boost your website’s ranking and visibility today!