Intro to Client Advice Sheets For Veterinary Practices

When it comes to your veterinary practice, of course you are treating the animals that you love. But ultimately, your interaction and communication takes place directly with the pet owners themselves which means you are ultimately dealing with people. And when a client leaves your office with their pet, more than likely you are leaving them with a long list of instructions for their pet: medication dosages and schedules, treatments, next visit – it can get overwhelming for a busy client. Human beings retain only a small percentage of the information we hear. This is especially true when the information we hear is a large amount of instructional data that's given to us in a very short period of time. In addition, your client may be worried or upset about their pet, trying to get home to start dinner, irritated about traffic, whatever. It all affects their retention. You just know they aren’t going to remember all they need [...]

How Veterinarians Can Use Seed Packets With Sympathy Cards

It's always worth going the extra mile when it comes to serving your clients in your veterinary practice. After all, your clients are the lifeblood of your business, and especially for a veterinary practice, repeat clients make all the difference in the world. That's why you want to pay attention to the details, and when the right opportunity presents itself, go above and beyond for your clients. Trust me, when you take those extra, unnecessary steps with your clients, they will notice. And the favorable impression you leave with them will be one they won't soon forget! Include Seed Packets with Sympathy Cards One opportunity to go the extra mile is when one of your clients loses their pet. It's always unfortunate to learn that someone has lost their pet, and as a Veterinarian, you want to be there for your clients to sympathize with them and support them in any way you can. One positive gesture is with [...]

Have You Thanked That New Special Pet Lately?

We are all familiar with welcoming a new client to your practice - but what about the existing client with a new pet? I think it’s very important to recognize that special time in your client’s home life: the “getting to know you” period with a new animal in the house! They’ll probably be full of questions: maybe it’s been a while since they went through the puppy or kitten phase. Maybe they have another pet at home and need help making the introductions. If the new pet is an adult dog or cat, it brings an established personality, some anxiety about change, and possibly some latent health issues. Your client needs to know that your expertise and experience are available to them, to help make this adoption work out for everybody. The sense of feeling important goes straight to the heart of the human condition. Be sure your client knows that you are not taking their loyalty for [...]