I love the saying “There is no elevator to success; you have to take the stairs.” I’m not sure who said that quote originally, but it’s a good one for sure.
And the same can be said of growing your business on the web and in Google search.
Contrary to popular belief, there are no shortcuts to reaching the top search results in Google, especially in hyper competitive markets.
When it comes to growing your brand and building your presence on the web, you have to take stairs every time. And taking the stairs in the case of hyper competitive markets in Google, means not only climbing up the stairs once, but doing it over and over again.
In order to compete in Google for hyper competitive markets, you first need a domain with more authority than all of your competitors. And to build more authority in your domain, you need to have continually growing traffic, and a steady flow of inbound links.
The best way to go about this is, in my opinion, to run a blog from your business website. By continually producing blog content, Google will increase the frequency of crawling and indexing your website. This will create more pages available in the search results for visitors to click on, and in turn, increase the overall traffic to your website.
But not only will a constant flow of blog posts produce a growing audience of visitors to your website, but this also creates a more natural environment for building backlinks to your website – as opposed to the traditional SEO strategy of manually building backlinks (which I’m strongly against).
So to grow your business on the web and in Google search the natural way, you need to start by adding a blog to your business website. Then create a steady flow of high quality content that will give you a voice in your particular business category. In time, you will start to see the compounding growth effect in both traffic and rankings in Google.