We could probably write an entire book solely about Local SEO (Search Engine Optimization). Actually, we know we could. There is certainly a lot to digest when it comes to the world of SEO, specifically Local SEO, but we don’t want to overwhelm you. That’s why we want to break down Local SEO strategy into parts. If you want to learn local SEO, here are the top 3 items of your Local SEO checklist that you’ll need to implement to help you get found on Google in the geographical area that you are in:
Create a GMB (Google My Business) listing.
Think of this as your business profile, which includes vital information for your potential customers such as your NAP (Name, Address and Phone Number) as well as hours of operation. However, it also has other features including a description of your business, photos and services or products you offer and customer reviews, which are just as important to have there as your contact information. You could even say this is like your life line to your customers. For example, if you were to search “Local SEO company near me,” you would likely get a few SEO companies pop up for your area and you’d go ahead and research each company beginning with their GMB listing.
Optimize your GMB listing.
Say you already have a GMB listing. Well, you’re off to a good start. However, effectively optimizing your listing means that you should have the correct NAP (Name, Address and Phone Number) for your business. Okay, so we know what you’re thinking. Why would you not have the right information? Believe it or not, even something as simple as missing part of your business name, missing “St” in your address because you may assume that people who live locally will be familiar with the informal address and/or having the wrong phone number can seriously affect your rankings and how you are being found locally.
Align your website and Facebook with your GMB listing.
Once you verify that your GMB listing is optimized, your next step will be to make sure the NAP and other information on your website and Facebook align with your GMB listing. This is something that definitely should not be neglected because Google likes to see consistency. Otherwise, your online presence will be impacted by the lack of alignment throughout.
Checking these things off your list are necessary if you are wanting to be found by customers locally. Of course, there are more steps involved for implementing the best Local SEO practices for your business. If you are wanting to learn what else you can be doing to step up your Local SEO game, Bipper Media is a Local SEO services company based in Athens, GA that provides local seo services for small businesses locally and around the world.