About 74% of companies say converting leads into customers is a top priority. Unfortunately, 65% of businesses are struggling with this process. If you want to learn how to get more leads for your law firm, you need a plan.
Here are a few strategies successful lawyers use to get more leads. With these tips, you can get ahead of competitors to begin growing your practice.
Set your law firm up for success. Begin generating leads with these effective tips today.
Optimize Your Website
If your website isn’t optimized with lead generation in mind, you’ll miss opportunities to generate law firm leads right off the bat.
Your website will establish your law firm’s brand. It tells potential clients who you are, what you do, and why they should trust you. If you can’t encourage website visitors to trust you, they won’t convert into leads.
Instead, you need to show clients the value only you can offer them—before they turn to your competitors.
First, make sure your website looks professional. About 38% of website visitors will stop interacting with your site if it’s poorly designed. Another 38.5% will judge your law firm based on how your site looks at a first glance.
Instead, maintain brand consistency across each page. Brand consistency will encourage more people to recognize your branded marketing materials.
Next, make sure your site is fast. About 40% of people will leave if your site is slow. Each time someone leaves without exploring additional pages, your bounce rate will increase.
A high bounce rate will impact your ability to leverage search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO for lawyers and a strong PPC strategy can help you generate website visitors, which you can then turn into leads.
Make sure your site has multiple conversion opportunities, too. Test your forms to make sure they’re easy to complete.
Add biographies for each lawyer at your firm to help potential leads become more familiar with your team, too. Use high-quality images across every page of your site as well.
As you begin making updates to your website, consider using a heatmap. Heatmaps are popular and effective conversion optimization tools. You can use heatmaps to determine how people behave while on your site.
Then, you can use the data you gather to make informed optimization choices.
For example, you can determine if people are scrolling down to explore your content. You can also determine which buttons or forms they click on most.
Otherwise, you can determine where people leave while on your site, which could help you make improvements to their conversion path.
Personalize Your Language
Take the time to personalize the language on your website, too.
Successful lawyers are personal. They understand their clients and know exactly how to help. Use your website to convey the same message.
First, gather audience research. Learn as much as you can about your clients by considering their age, gender, salary, and other demographic information. If necessary, create buyer personas to segment your clients into smaller groups.
Then, personalize your call to action (CTA) language. A strong CTA will prompt a visitor to convert into a lead. For example, you might encourage someone to “Contact Us Now” or “Schedule a Free Consultation.”
You can use dynamic or “smart” CTA languages to personalize your CTAs. Dynamic CTAs change based on the type of user who is viewing the content. These CTAs could help you generate more leads.
Offer Lead Magnets
A lead magnet is something of value (like a guide, PDF, eBook, or white paper) that people can download in exchange for their contact information. Adding lead magnets to your website can help you gain more form submissions.
Choose lead magnets your clients want. Try to offer something they can’t find anywhere else, too.
Then, promote your content in multiple ways. For example, you can use a pop-up or CTA in a blog post.
Share Your Content
High-quality blog content can help you demonstrate your credibility as a law. Then, you can become a go-to resource and begin generating more law firm leads. Quality blog posts can also help you use SEO for lawyers.
Determine what search terms people use to find local lawyers while online. Then, create content that targets those keywords.
Use Search Engine Optimization
Search engine optimization will help your law firm website rank higher on Google. When growing a law firm, it’s important to make sure clients can find you online.
In addition to creating blog content, you can also optimize your Google Business listing. This listing can help potential clients find your website, office, phone number, and more. Ask your recent clients to post their reviews on your profile, too.
Consider asking a digital marketing agency for help with your local SEO strategy.
Create PPC Leads
PPC advertising allows you to create text and display ads to promote your law firm. You can use platforms like Google Ads and Facebook Ads to create digital ads. These ads can appear on search engine result pages, other websites, and social media platforms.
Use remarketing ads to appear in front of previous website visitors. Your ads will continue appearing in front of these potential clients, keeping you top-of-mind. You can also use remarketing ads to draw people back to your site to convert lost visitors into leads.
Promote With Social Media
Once you begin creating blog content, share it! You can reformat a blog post into a social media post to generate brand awareness and website traffic.
Consider hosting live Q&A sessions, too. Going live can help you leverage the fear of missing out.
As you begin using these helping tips for generating law firm leads, remain informed about new trends as well. Leveraging social media trends can help you remain relevant online.
How to Get More Leads: Help Clients Find Your Law Firm Today
A strong digital marketing strategy can make growing a law firm a lot easier. Use these tips to learn how to get more leads. Then, nurture your law firm leads to attract more clients to your practice.
With these tips, you can set your firm up for long-term growth.
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