Search engine optimization (SEO) can drive 1,000% more traffic than organic social media. In fact, nearly 70% of activity online starts with a search engine. The leads from SEO have a 14.6% close rate.
If you’re struggling to schedule appointments this year, consider professional SEO services. Understanding the importance of SEO can set your plastic surgery practice up for success. After all, the field is competitive.
With SEO, you can gain a competitive advantage and start reaching new patients.
Help your practice grow! Keep reading to discover the significance of SEO today.
1. Understand Your Target Audience
In order to develop a strong SEO strategy, you’ll need to understand who your patients are. Pinpointing your target audience can help you reach them online.
If you’re targeting a broad audience, segment it into smaller personas. Then, you can create content with each persona in mind. For example, you can group patients based on:
- Household income
- Buying behaviors
- Pain points
- Previous procedures
Once you know who your patients are, you can determine what they care about. You can use keyword research to understand their search habits. Then, you can create content based on the questions they’re asking.
For example, you can use tools like SEMRush, Google Trends, Google Keyword Planner, and Answer the Public.
Once you have a list of keywords, you can create personalized content for each group.
About 73% of customers expect companies to understand their needs and expectations. In fact, 45% of consumers won’t spend time with content if it’s doesn’t match their interests. With keyword research, you can better understand their needs.
Personalizing your website content can help you develop stronger relationships with patients. In fact, 80% are more likely to make a purchase. Personalization can offer eight times the ROI on marketing spend, too.
With SEO services, you can draw people to your practice.
Better yet, you can draw people who already have an interest in your services. You won’t have to convince them they need plastic surgery. Instead, you can save time by focusing on your ideal target audience.
2. Generate More Website Traffic
Search engine optimization can help you rank higher on search engines. A higher ranking positions you in front of more people. Each time they see your website, brand awareness can grow.
About 60% of people prefer shopping from familiar brands. The more people recognize your brand, the more they’ll buy from you. Professional SEO services can help you rank higher and appear for more searches.
It takes over 5 impressions before you start generating brand awareness. Consistency and repetition over time are key.
Eventually, brand awareness can become brand recognition. Potential patients will remember seeing your website. Then, they’ll visit your site directly.
SEO helps doctors and plastic surgeons generate more website traffic.
Working with an experienced SEO agency can help you improve your site, too. Google looks for sites that offer a strong user experience (UX). It also prioritizes mobile-optimized websites when determining rankings.
Improving the UX on your website can boost your ranking. Then, you can generate more awareness and website traffic.
A better UX can keep people on your pages longer, too. Your dwell times and clickthrough rates will improve. Google will take notice and continue improving your ranking.
You can also use off-page SEO to generate website traffic. For example, you can guest blog on other websites. You can generate backlinks from high-authority sites, too.
Choosing professional SEO services can help you find multiple opportunities for boosting website traffic. Once you start generating more traffic, you can generate more leads, too!
3. Simplify Lead Generation
You can also work with your SEO agency to improve your lead generation strategy.
Understanding the importance of SEO can help you find new opportunities to convert visitors into patients. For example, you can create informative blog posts to draw more website traffic. People will start to recognize your experience and expertise.
Then, you can convert them on the page by adding a strong call to action at the end of the blog post. For example, you can add an internal link that sends readers to your appointment booking page. Then, you can book more appointments and start growing your practice.
People will want to share your informative, helpful content, too. You can draw referrals to your plastic surgery practice and find new patients.
4. Demonstrate Your Experience and Expertise
As part of your SEO strategy, it’s important to demonstrate EAT (expertise, authority, trustworthiness). EAT can help build your credibility. It can also boost your SEO ranking, helping you reach more patients.
With professional SEO services, you can create high-quality content for your blog. You can demonstrate your experience and expertise as a plastic surgeon. More patients will begin to rely on you for answers to their questions.
Brand trust will grow, encouraging more people to book appointments at your practice.
As you demonstrate your experience and expertise, you can boost your credibility in the industry. You’ll have an easier time standing apart from competitors as a result.
5. Get Ahead of the Competition
Recognizing the importance of SEO can also give you a competitive advantage in the industry.
Competitors can’t pay to improve their organic SEO rankings. Instead, they need to develop a strong SEO strategy. With professional SEO services, you can boost your ranking.
You’ll appear before competing plastic surgery practices online. Ranking first can boost your credibility. It can also help you generate website traffic first.
Potential patients will see your practice and choose you ahead of the competition. Then, you can book more appointments and remain competitive.
If you’re looking for a competitive advantage this year, consider professional SEO services.
SEO helps doctors reach patients, generate website traffic, and book appointments.
The Beauty of Search: Understanding the Important of SEO for Plastic Surgeons
Don’t miss a chance to reach your patients online. Instead, consider the importance of SEO. Recognizing the significance of SEO can give you the advantage you need.
Start booking more appointments than ever before with a strong SEO strategy today!
Need help building your SEO marketing strategy? We’re here to help.
Book your free SEO strategy session with our team today to get started.