There are now over 151,600 dentists throughout the US. Do you know how to help your dental practice stand out online? With search engine optimization (SEO), you could give your dental practice the lead it needs.
Search engine optimization can help your practice’s website rank at the top of a search page when someone looks for a local dentist. With SEO for dentists, you can boost awareness for your practice.
You could draw more people to your website and schedule more appointments, too!
On the fence about using organic SEO for your dental practice? Here are eight reasons you should wait.
Keep reading to discover the business-boosting benefits of adding SEO to your digital marketing strategy today!
1. Generate Awareness and Recognition
If people don’t realize your dental practice exists, you’ve already lost the chance to draw in more patients. You need a way of boosting brand awareness for your practice. The more often people see your practice’s name, the more awareness you’ll generate.
With SEO for dentists, you can appear in a search every time someone wants to read about oral care.
For example, you can appear for searches like:
- When should I take my child in for their first dentist appointment
- What are the signs and symptoms of a cavity
- Who is at risk for gum disease
- What is periodontitis
- Dentist near me
- The best dentist in town
You can work with an experienced SEO agency to determine which keywords your patients use in a search. Then, you can create website content based on their search queries. Your website will start appearing online when they’re searching.
You can start boosting brand awareness, which can eventually turn into recognition. The next time someone needs a dentist, they’ll remember your website! Then, you can draw in more patients and set yourself up for success.
2. Draw More Website Traffic
Search engine optimization can also help you draw relevant traffic to your website.
When people search for relevant keywords online, they’re already looking for a dentist. With outbound marketing strategies, you can’t perfect your timing. With SEO, however, you can.
You can appear when people are thinking about their oral health. They’ll find your content on search engine results pages, then visit your website.
Potential patients will see you have the answers they’re looking for. They might decide to book an appointment as a result!
3. Become a Thought Leader
SEO for dentists can also help you become a thought leader in your industry.
You can write informative, helpful blog posts that demonstrate your experience and expertise. Potential patients will see how educated and knowledgeable you are. They might start relying on you for advice.
You can build your credibility, which can encourage brand trust and loyalty to grow.
Then, you can start retaining patients, which can improve your ROI and set your practice up for growth.
4. Remain Competitive
SEO can also help you rank higher than your competitors on search engines. Potential patients will see your website before anyone else’s. A higher ranking can also boost your credibility.
Patients will see you as one of the leading dental practices in the area. They might start choosing your practice before any other.
With search engine optimization, you can gain a competitive advantage in the industry.
5. Book More Appointments
Following the latest SEO trends and tips can give your ranking a boost. As more people visit your website, they’ll see how helpful and informative you are. They might decide to schedule an appointment straight from your website.
With SEO, you can book more appointments and start meeting new patients.
Here are a few SEO tips that can help.
6. Keep Up With Trends
Developing an SEO digital marketing strategy can help you remain up-to-date with the latest digital trends. Google changes its algorithm constantly. If you’re not up-to-date, your ranking will drop.
For example, Google looks for websites that prioritize a positive user experience. Improving the user experience on your website can boost user satisfaction.
Otherwise, people will leave your website feeling frustrated. They won’t book an appointment or call your practice.
Following the latest SEO trends can set your entire digital marketing strategy up for success.
7. Reach More Locals
About 86% of people rely on the internet to find local businesses, including dental practices. Meanwhile, nearly 72% of consumers who search for local businesses end up visiting one!
You can develop a local SEO strategy to reach more nearby patients. Then, you can start drawing them to your practice.
As part of your local SEO strategy, you’ll need to update your Google My Business (GMB) listing. This digital listing appears on Google’s search engine results pages. It provides consumers with essential information about your dental practice, including your:
- Practice’s name
- Phone number
- Patient reviews
- Posts and updates
- Photos and videos
People can call your dental practice straight from your GMB listing. They can also visit your website to learn more about the services you offer.
Reading reviews from your recent patients could make potential patients feel more comfortable about your practice, too.
You can also create location-based content on your website. Locals will realize you’re nearby and available to help. They might even start relying on you for advice about their dental care.
Updating your GMB listing can help you keep people informed about your practice. Then, you can start drawing more people to your doors or website. Either way, you have a new means of generating fresh leads.
With a strong local SEO strategy, you can draw more patients to your practice before your competitors get the chance.
8. Improve Your ROI
As you boost your ranking and draw in more patients, you can start booking more and more appointments. Meanwhile, gaining credibility can boost brand trust and loyalty, too. You can gain more patients and retain them for years to come.
You’ll improve your ROI as a result!
Brush Up Your Search Ranking: 8 Amazing Benefits of SEO for Dentists
Don’t miss the chance to set your dental practice up for success. Instead, keep these benefits of SEO for dentists in mind. Understanding the importance of SEO for your dental practice could put your business in the lead.
Ready to add SEO to your digital marketing strategy? We’re here to lend a hand.
Contact us to schedule your free strategy call today!