Did you know that around 68% of all internet sessions start with a search engine? This leaves Google with about 13 billion search queries to fulfill each day.
This statistic alone highlights the importance of not only being on the results pages but being a competitive URL. Fortunately, that’s what SEO is for! Of course, in order for your SEO approach to work, you’ll need both an on-page and off-page SEO plan to maximize your impact.
What is off-page SEO you ask? Follow along to discover the importance of this search engine marketing component and how to leverage the key techniques to boost your rank online.
What Is Off-Page SEO?
Before we can understand what and how off-page SEO works, we must first have a basic understanding of the component of an SEO strategy.
SEO can be broken down into two parts. Part one is your on-page SEO. This involves everything that takes place on your URL to satisfy the Google algorithm. These techniques specifically focus on what Google should rank you for.
Next, you’ll need to follow up your on-page techniques with an off-page SEO plan. Your off-page SEO covers all of the activity outside of your website that contributes to your online reputation. These factors send signals to Google to let the search engine know how to rank you.
In a nutshell, Google uses these off-page queues as signs of popularity and authority online.
Why Is Off-Page SEO Important?
As a business owner, you may be wondering, ‘why would I spend valuable SEO time outside of my own website?’. The answer is quite simple.
Google’s main priority is to provide users with the best possible response to their questions and queries. In order to do this, the algorithm sorts out results in the index in order of relevance, authority, and reliability. These are the exact qualities that having a strong off-page SEO will bring to your pages.
Without those resources to tell Google that you are the best of the best for that keyword, you’ll simply be another unnoticed result on the 3rd or 4th page of Google. And of course, since we know that three-quarters of users never look past the first page of results, you’ll be joining the 90% of online pages that never receive an organic search hit.
Off-Page SEO Techiques
If you’re not interested in falling to the wayside on Google, your next question is likely, ‘How do I create an off-page SEO plan?’. Fortunately, we’ve created an off-page SEO checklist just for you!
1. Link Building
Your first priority with off-page SEO is to build up your backlinks. These come in three different ways:
- Natural – from user shares
- Built – from outsourcing efforts
- Created – from guest posts and blogs
Ideally, you want a quality blend of all three of these backlinks to send positive messages to search engines about your popularity online. You see, the more genuine links you receive from other websites, the higher authority your pages have.
Of course, there is a catch to this. Not all site links are beneficial. For example, some sites will link to you if you pay a small fee. While this sounds like an easy workaround, Google is onto the scheme and will actually penalize you for using the blackhat techniques.
At the end of the day, you’re ‘borrowing’ reputations from other sites to build your own. This means sites with good reps are good for you and those with bad reps can infect yours.
2. Social Media Marketing
Social media marketing is perhaps the most underrated form of off-page SEO, simply because businesses have no idea that social media and SEO are connected.
While your metrics and followers on social media aren’t noticed or relevant to Google, the impact of having a great social presence can boost your off-page results.
For example, when you share your blog content to social channels with links, you increase the number of link clicks and engagement on that piece of content. This does two things for your SEO. First, it speeds up the rate at which your content is crawled and indexed, making it appear on the results pages faster.
Second, it increases your chances of earning genuine links from other users sharing your valuable content.
In addition, building brand awareness is a great way to boost your search demand and the insights offered by your social platforms are incredibly useful for shaping and educating your other SEO actions.
3. Content Marketing and Guest Posting
Content marketing has a similar effect to social media marketing. The primary benefit of producing great content is your chances of receiving shares. At the end of the day, if you don’t have quality content, there will be nothing for other users, businesses, and high-authority pages to share.
To take your content marketing one step further, you can actually guarantee backlinks by writing and submitting guest posts and blogs to feature sites.
By strategically and subtly linking back to your relevant content from a guest post, you can guide both crawlers and users to your content while sending those ranking signals to Google! To enhance this strategy, use carefully selected anchor text with target keywords to boost relevancy.
4. Listings and Forums
Perhaps the easiest step you can take in your off-page SEO checklist is ensuring your URLs are linked to from online business listings and question forums.
Optimize your Google My Business listing and post new and exciting content links to boost engagements and provide high-authority backlinks.
You can also add your links to question forums such as Reddit and Quora. Of course, you’ll need to be careful with this technique as over-posting can flag your brand as ‘spammy’.
Your Off-Page SEO Success
Now that you know what off-page SEO is and how to use it for your business, you can set to work on improving your search engine optimization approach. From developing a backlink strategy to topping up your business listings with valuable links, your off-page results are sure to impress.
Ready to get started on your SEO approach but don’t know where to start? Get in touch with us today to discover how our off-page SEO services can accelerate your results and grow your business in record time.