Funneling steady, organic traffic to your website means that you need to use search engine optimization (SEO). By using a variety of on-page and off-page techniques, Google will recognize that your website provides value to users who are searching with a certain keyword. However, one of the most difficult parts of SEO is that it evolves over time depending on user habits and the algorithm’s development. This means that keeping up with 2021 SEO trends will ensure that your website continues to draw in relevant traffic.
With this in mind, keep reading to learn about the biggest SEO trends during the summer!
Following summer SEO trends means building responsive websites, especially ones that are mobile-friendly. A responsive website means that it will look the same no matter what device and screen size you’re using.
If you don’t have a responsive website, it will be harder to navigate on smartphones and tablets. For instance, viewers may have to zoom in and out in order to click on links, scroll horizontally, and struggle to read the text. This means that your bounce rate will increase as people become more frustrated.
Google is now prioritizing the mobile versions of websites because they understand that that’s what consumers want. In fact, it’s predicted that 72.6 percent of users will access websites only by their smartphones by 2025.
Did you know that TikTok experienced an influx of users during the pandemic lockdowns last year? These one to three minute videos helped people feel more connected with others, laugh, cry, and everything in-between.
Recently, Instagram even announced that the development of the app will be more about video content and shopping. All across the internet, video content is reigning supreme. All across the world, more people are able to access phones that are capable of easily playing high-quality video content.
With this in mind, make sure that you’re following these July SEO trends and add video content to your own website. Short-form content that’s a minute or less is still popular, especially on Instagram, TikTok, or even as an introductory video on your website.
Longer content that’s an average of 10 minutes is still more popular on YouTube. Regardless of the source, people are engaging more with video and staying longer on websites that include it.
If you have a brick-and-mortar business, local SEO is far more important to you. This is because you can ensure that the traffic going to your website are local leads that are easier to convert.
If the majority of your traffic is full of internet users from all across the world, this won’t increase your revenue at the end of the day.
Local SEO starts by ensuring that you have a presence on directory sites such as Google My Business. You want to make sure that all of your business information is consistent across all directories, such as your:
- Business name
- Hours of operation
- Phone number
- And more
Brick-and-mortar businesses can also benefit by posting lots of photos of the exterior of the location as well as the interior. Incentivizing past customers to leave honest reviews will also provide more authority and interest in your business.
Although short video content is becoming more popular, the opposite is true for your blogs and other text-based content. People are becoming more internet-savvy, and they want to interact with engaging brands that are genuine and transparent. This is partly due to interactions on social media.
Similarly, people want to be able to quickly find the answers to their questions without needing to navigate to multiple sites. For this reason, long-form content is always recommended over short-form.
Instead of posting a 200 to 300-word listicle that barely scratches the surface of a person’s inquiry, consider taking more time to compose a 1000 to 3000-word article.
Not only will people stay longer on your website if the content is interesting and informative, but they’ll be able to get all the information they need without navigating to a competitor.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. On a YouTube video uploaded in 2020 by Google, they shared how they heavily utilize this concept in order to rank websites on search engine results pages (SERPs).
If you’re new to SEO, this can be a great place to start. Here are a few tips on how to build on each category:
Expertise refers to your knowledge of a topic. With this in mind, make sure that all of the content you produce is about something that you have knowledge about. This makes it easier to provide quality content that helps inform people instead of sending them on a chase for a better source.
You can build authority by getting more backlinks to your website. Backlinks are links from one page of a website that takes you to a completely different website.
The more of these inbound links you have, the more likely the algorithm will recognize your website as an authority in the field. This helps you rank farther up in SERPs.
Trustworthiness takes more time to build with users, but you can start by ensuring that you have a contact page with all of your information. This is especially important for e-commerce businesses.
Google also wants all websites today to have an SSL certificate. You can tell if a website has an SSL certificate if it says “HTTPS” in the URL instead of “HTTP.” The certificate ensures that all internet traffic is encrypted. You can also be assured that the domain is authenticated.
Stay on the Leading Edge With SEO Trends
The difficulty with SEO is that it’s constantly evolving due to changes in the Google search algorithm. By following seasonal SEO trends, you’re ensuring that your company is staying on the leading edge and ahead of competitors.
You’ll first want to ensure that your website is mobile-friendly, secured with an SSL certificate, and includes a mixture of long-form and video content.
By consistently updating your website with high-quality, informative content, you’ll find that your web traffic should stay steady.
Tired of your competitors outranking you with SEO trends? Schedule a free SEO strategy session with us today to get started!