Nearly 70% of all online activities start with search engines like Google or Bing. In fact, 51% of all website traffic comes from organic searches.
Unfortunately, 75% of searchers never look beyond the first page of results. If you’re not appearing on the first page, you’re not appearing in front of customers. With search engine optimization (SEO), you can.
Developing a strong search engine optimization strategy can get tricky, though. Instead, consider outsourcing with SEO services. You can boost brand awareness, reach more customers, and boost sales.
On the fence? Here are 10 reasons to choose SEO for your small business. After reading this guide, you can make a more informed choice with your growth and success in mind.
Keep reading to discover the top benefits of SEO for small businesses today!
1. Generate Brand Awareness
If consumers don’t know your business exists, they’ll choose your competitors instead. With SEO services, you can boost your ranking. A higher ranking will help you appear when someone searches for your product or service.
Each time you appear in front of consumers, brand awareness will grow. In order to develop brand recognition, you need repeat exposure. Otherwise, consumers might struggle to remember who you are.
With SEO, you can appear for a range of different keywords. You can appear in front of consumers for different searches.
The next time they need your product or service, they’ll remember seeing your brand. Then, they’ll visit your website directly.
Working with an experienced SEO marketing agency can help you develop brand awareness. Your SEO team will start by researching your target audience. They’ll determine what your customers search for online.
Then, they’ll develop a list of keywords you can start targeting within your content. From there, they’ll create customized content based on those keywords.
Then, you can start appearing in front of ideal customers.
As brand awareness grows, your business can, too.
2. Improve the User Experience
One key component of your search engine optimization strategy is your website. A slow, outdated website can hurt the user experience (UX). Visitors will leave without clicking around or exploring your content.
If they leave, your bounce rate will rise. A high bounce rate can tell Google people aren’t interested in your content. Your search engine ranking could drop as a result.
Instead, you can work with an agency that understands core website marketing strategies. They can improve the UX by:
- Speeding up page load times
- Improving security with an SSL certificate
- Using white space
- Improving readability
- Ensuring the site is mobile-optimized
- Ensuring CTA buttons stand out
Improving the UX can keep people on your pages. Your ranking could rise as a result.
Make sure the team you work with understands Google’s Core Web Vitals, too. The Core Web Vitals are a series of user-centric ranking factors. You can further improve the UX and keep visitors engaged.
3. Generate Quality Leads
Anyone can visit your website and fill out a form. They’re not necessarily an ideal customer, though. You would waste time digging through low-quality leads.
Instead, you can use SEO services to focus on your ideal customers.
Remember, your SEO agency will start by researching your target audience. They’ll create content that appeals to that audience’s interests. Personalization can help you connect with your audience.
Consumers will realize you understand their needs. They’ll see your experience and expertise from your content, too. Then, they’ll fill out a form and convert into a lead.
4. Attract Locals
You can use your Google My Business (GMB) listing as part of your SEO strategy. Your GMB listing provides consumers with your:
- Phone number
- Customer reviews
Consumers can use your GMB listing to visit your storefront. Then, you can generate more foot traffic and boost sales.
5. Establish Your Credibility
Google looks for high-quality content that demonstrates your expertise, authority, and trustworthiness (EAT). Establishing EAT within your content can boost your credibility. You could have an easier time building brand trust.
If consumers trust you, they’re more likely to try your product or service.
SEO services can help you establish your credibility. You can even become a thought leader in the industry.
6. Reach Mobile Customers
About 30% of mobile searches are related to location. About 76% of people who search on their phones visit a business within a day. Another 28% of these searches result in a purchase.
If you’re not reaching mobile customers, you could miss leads and sales. Google uses mobile-first indexing to determine rankings, too.
Your search engine optimization team can use website marketing techniques to keep you optimized.
7. Long-Term Success
One of the great benefits of SEO is it’s lasting. Once you improve your ranking, it can take a while for someone to knock you down. You can remain at the top of a search results page and keep appearing in front of consumers.
8. Remain Competitive
Huge corporations can spend more money on advertising tools and campaigns. SEO can help even the playing field. Corporations can’t throw money at Google to improve their rankings.
Instead, they need to use the same white hat SEO strategies you’ll use. You could find a chance to get ahead of the competition as a result.
9. Combine Your Strategies
You can unite your SEO, email, social media, and paid advertising strategies to boost your business.
For example, pay-per-click (PPC) advertising can help you draw more traffic. Google will notice you’re generating traffic and boost your ranking.
Email and social media marketing can help more people find your content, too!
10. Save Yourself Time and Stress
Developing a strong SEO strategy on your own can feel stressful. You’ll need to keep up with new algorithm updates and SEO trends, too. Outsourcing SEO services can take that time and stress off your shoulders.
You’ll have peace of mind that an experienced team is boosting your ranking for you.
Boost Your Brand: 10 Benefits of Hiring SEO Services Right Away
Don’t miss a chance to boost your business. Instead, consider these 10 amazing benefits of outsourcing SEO services. With an experienced team at your side, you can improve your ranking and reach more customers.
Need help boosting your SEO rankings? We’re here for you.
Book your free SEO strategy session with our team today.