7 Signs Your Business Needs a New Website Design

New Website Design June 23 2024

Did you know that 94% of people won’t trust your brand if you have a poorly designed website? Your website is the virtual backbone of your company’s image and marketing. Because of this fact, it’s essential to update various web components when needed.

A new website design with updated features can make a huge difference in how your company is perceived. And it could be the difference between growth and stagnation. Additionally, if your website needs work, it could damage sales, ROI, and conversions.

But there’s no reason to worry. Because today, we’ll tell you what you need to know about designing business website content. Keep reading for seven essential signs you need a new web design.

1. Your Website Looks Bland

You may want to consider a new website design if your pages look boring and uninviting. Even a simple color scheme update can change website conversion rates. If you’re using generic colors like black and grey, consider giving this some thought.

Poor font choice is another sign of a poor website design. If you use fonts that don’t complement your industry or brand, customers won’t enjoy visiting your site. Small text fonts that are difficult to read are another sign you need an update.

Additionally, if the overall quality of your website is poor, that will also affect your business. Your website shouldn’t look like it’s from the 1990s!

2. You Don’t Have a Blog

With blogging exploding over the last decade, there’s still plenty of time to get on board. Without a blog page, you’re missing out on a treasure trove of marketing opportunities. Blogging can increase website traffic, generate leads, and build your authority.

If you don’t yet have a blog, this is a vital sign you need to update your website. You may even have a blog already, but the design may need an update to attract readers. Analyze the functionality of your blog, how it looks, and how relevant your content is.

If you don’t know how to start a blog, work with a web designer and copywriter to get started.

3. Your SEO is Poor

If your search engine optimization (SEO) is performing poorly, it’s time for an update. SEO is how well your website ranks on Google and other search engines. The better your SEO, the more visibility your business gets, which is a massive benefit.

If you keep track of your SEO, pay attention to how well it’s performing. Also, note key factors that show the health of your SEO. Some vital factors to pay attention to are:

  • Primary keywords
  • Secondary keywords
  • Keyword research
  • Mobile friendly pages
  • Loading speeds

If you want to check your website’s SEO health, you can use free tools like Semrush or Google Search Console. These tools will help you decide if you need an update.

4. Your Website Loads Too Slow

On average, it takes a website ten seconds to load fully. Your website loading speed is important, primarily because customers won’t wait around for a slow website. If your website is taking more than ten seconds to load properly, consider a new design.

There are many reasons for slow-loading websites, and your overall design plays into this. Too many images or animations on your website may affect its loading speed. You may also suffer from poor service performance, which is a web host problem.

A fresh website design that factors in page performance can revitalize your marketing. It will reduce bounce rates, increase customer retention, and lead to more sales.

5. You Don’t Have Mobile Optimization

Up-to-date websites always feature a mobile-friendly design for customers. This is important because there are over four billion mobile internet users today. Statistics also show that more than 50% of your website traffic comes from mobile devices.

If you don’t have a mobile-friendly website, these mobile customers will struggle to navigate your content. And this will lower your website visitor count. So if your business lacks mobile optimization, it’s a telltale sign you need some design updates.

If you do have mobile optimization, it’s also important to analyze its performance. If your mobile website loads slowly or is hard to navigate, you’ll need to update your web design.

6. Your Branding Has Changed

Have you recently entered a new market or revamped your company’s branding? This is a natural process for businesses, and your website design needs to follow suit. 

Without updating your design with brand changes, customers will become confused. Your new marketing and messaging will likely contradict your old design. This will leave customers in the dark about the new, exciting changes your company has made.

As a rule of thumb, assume you’ll need to update your web design if you update your branding. For example, new branding may require new website text, updated photos, or new videos. You’ll also need to completely re-write your copy if you change markets.

7. Your Copywriting/Overall Design is Poor

Your copywriting is your company’s voice on your website, and it requires many tweaks over the years. Design work and copywriting are a powerful combination when used together. But if they aren’t supporting each other, you’ll start to have problems.

You could have the best website design in your market, but poor copywriting could be holding back your success. On the other hand, poor website design can also hinder the power of excellent copy. And if both need work, you need a new website design.

Look for awkward text blocks and stale copy that’s uninspiring for your customers. Other factors that call for a new design are poor landing page content. This is where copywriting, and web design are most important, so update them if needed.

Get SEO for Your New Website Design

Now you know what to look for when considering a new website design! Use these tips to decide what you need for your next website update. Additionally, if you need SEO services to boost your results, Bipper media is here with everything you need. 

Contact us today and schedule a strategy call with our team.

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Bipper Media
Bipper Media is a global leader in search engine optimization.
Bipper Media
Bipper Mediahttps://bippermedia.com
Bipper Media is a global leader in search engine optimization.

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