75% of internet users never go past Google’s first search results page. For this reason, a proper dental SEO strategy is essential for your website. If you want your dental practice to get more patients, then you need to focus on your internet presence. However, many dental practices find SEO confusing. Once you understand it, you can make informed decisions about an SEO plan that rank you higher on Google. If you’re interested in SEO for dentists, keep reading.
Here’s everything you need to know to grow your practice with search engine optimization.
What Is Dental Search Engine Optimization?
Search engine optimization, or SEO, is the process of getting your company’s website to rank better in search engines. For example, you want your website to appear on the first page of Google. If your website ranks high for specific keywords, people requiring a dentist are more likely to find and view your website.
People needing a dental visit may search the internet for keywords such as “local dentist near me” or “best dental practice.” If your website has keywords like these, patients are more likely to find your business. This can mean more business for you.
Types of SEO for Dentists
There are three different types of dental SEO. They are:
- On-Page SEO
- Off-Page SEO
- Technical SEO
To help you understand, we’ll go through them individually now. These can all apply to your dental website.
1. On-Page SEO
On-page SEO is everything on your website pages that help your search engine ranking. For example, internal links, keywords in your content, and image and title tags. When utilizing on-page SEO, it’s important to research relevant keywords and include them in any web content your website publishes.
2. Off-Page SEO
On the other hand, off-page SEO is connections outside your website. For example, external backlinks, social media marketing, guest blogging, etc. The more external links your website has, the more a search engine like Google or Bing will see you as a subject authority.
Pro Tip: Remember its quality over quantity, so ensure your external links link to high-ranking websites rather than obscure ones.
3. Technical SEO
Technical SEO happens more in the background and makes it easier for your website to be indexed by Google. Examples of technical SEO are:
- Optimizing your website’s images for faster loading times
- Optimizing your site for mobile use
Taking time to review your website for broken links, site mapping, etc., can all help increase your technical SEO.
Benefits of Dental SEO
If you’re not yet convinced that your website needs an SEO review, we have some benefits your business can gain from hiring an SEO expert. Here are our top three.
1. More Traffic to Your Website
If your website is optimized for dental SEO, you’re likely to see an increase in traffic. This can be from people searching keywords that your website includes. The more traffic that drives to your dental website, the more opportunities you’ll have to convert a lead into a sale.
2. Increase Credibility
If your website comes up on the first search engine results page (SERP), people are more likely to view your website as a trusted source. Appearing on the first page in a search engine search also means that engines like Google, Bing, etc., will consider your website a high-quality site.
3. Add Visibility
SEO is highly flexible. This means that instead of focusing on attracting a specific audience, if you choose the right keywords, you can reach anyone at any point, no matter where they are in the buying phase. By using solid dental SEO keywords, your site can reach more people than if you were targeting only a specific demographic or audience.
Dental SEO Strategy
Now that you see how dental SEO can benefit your business, let’s review how to create a solid SEO strategy plan. Here are four SEO tips you should know.
1. List Your Company Everywhere
One tactic you can focus on is where you’re listing your business. You especially want to list your website in local directories so people in your area can find your business. It’s an old-school tactic, but it works. For example, listing your company in Google My Business can increase local traffic to your website.
2. Use Social Media
Social media marketing is another way you can utilize to boost organic traffic to your website. Social media sites such as Twitter and Instagram give customers more opportunities to engage with your dental practice and ask questions.
Using hashtags strategically can also go a long way to boosting your social media marketing.
3. Keyword Research
While you may think every keyword you think of is good, the truth is they all may rank differently. You want to use a keyword research tool to help guide you on which keywords will drive more traffic to your site. You want to focus on factors like Search Volume, Cost per Click, and Keyword Difficult Index.
Keeping your search volume reasonable and your keyword difficulty under 80 is vital.
4. Hire an SEO Company
Finally, our best tip is to hire a professional SEO company. If dental SEO feels overly complex for you, when you hire a professional, they will have industry knowledge that you don’t. This means you can rest easy knowing your website will have a solid SEO strategy without having to understand absolutely everything.
Look for a company with extensive SEO experience and ensure you check all reviews. Compare companies until you find one that suits your requirements.
Get Top Quality SEO Services Today
As we enter 2023, having a solid SEO strategy is extra crucial if you want your website to be accessible to more potential patients. Focusing on keywords and linking when creating new content is essential, as is reviewing and optimizing all old content. With good SEO for dentists, you can drive more organic traffic to your website.
If you want to build your SEO authority, get insights on your practice, and fix your business info across the web, visit our website. We have experts waiting to assist you with your SEO needs.
