If you live in a small city like say Athens, Georgia or Binghamton, NY, then what’s the best way to optimize your web presence?

This is something that a lot of small and local business owners think about when it comes to capturing search traffic from places like Google. ┬áThere’s no doubt that the majority of people are on Google searching and researching local products and services – the question that local business owners is a legitimate one indeed.

From our perspective, the best way for local business to connect with new customers is through the use of Google Places.

Google Places allows your business to achieve top search results – even beyond the natural (or organic) search result pages – and connect instantly to new customers who are literally ready to come to your location of make a call to your place of business.

It’s that “instant connection” element that allows Google Places to empower a local or small business connect to new customers.