If you own a veterinary practice, staying in touch with clients is the best way to brand your business and keep clients coming back. Below you’ll learn 3 ways that post card marketing makes this easy!
Let’s face it – you’re busy! And with a veterinary practice to run, you need to find ways that help you continue to build new clients while also pampering your current clients to keep them coming back to you. After all, if you aren’t paying enough attention to your current client base, then it won’t be long before they have a situation where they need a veterinarian like right now, and they may end up at your competitor’s practice – which wouldn’t be good.
Staying in touch with your current veterinary client base doesn’t have to be a difficult chore however. You have your client database that has all of your clients’ names, addresses, pets’ histories, etc… This is your starting point for launching a successful post card marketing campaign for your veterinary practice.
Post Card Marketing For Veterinary Practices
One of the best ways to stay in touch with your current client base and build your brand to those existing customers is to use post cards. Post card marketing for veterinary practices is, quite simply, the most effective way for your practice to keep your vet practice in front of your current client base while also marketing your list of products and services.
Below are 3 easy ways to get your postcard marketing campaign underway for your veterinary practice:
#1: Vaccine and Checkup Reminders
This standby of the profession should never be neglected, and most hospitals have automated systems for generating regular reminders. Second reminders for slow respondents can be worded with a slightly more urgent tone. Using your computerized records and postcards is an efficient and inexpensive way to reach your clientele, and a pretty design that makes it onto the fridge is much more likely to be noticed and answered!
#2: Elective procedures
If you don’t do spay/neuters as part of your puppy and kitten package, your client may very well forget, or neglect, to have it done in time: and the world has one more litter of puppies or kittens. January is usually a slow month for most practices, so query your computer for intact animals and do a mailing promoting spay and neuter surgery.
Likewise, we all know that February is Dental Health Month, so program a reminder mailing to all pets of a certain age, especially those whose records already show dental issues. Including the pet’s name and age will get attention: “Bess, now that you are eight years old, it’s time to talk about your teeth!”
By the way, I think of dental care and spay/neuter as absolutely essential – they are “elective” only in the sense that they can scheduled for convenience.
#3: Seasonal Promotions
Flea, tick and heartworm medications are becoming more widely available, so keep your clients coming back to YOU for them. Do a mailing at the start of spring to all your clients. If the pet owner buys a six-month supply, for example, send another postcard at the fifth month. They’ll thank you for helping them to not run out! The same strategy works for pets on regular meds, such as for thyroid, heart and joint problems. The cost of the postcard, stamp and a little bit of time are well worth keeping this transaction in house.
Boarding clients appreciate a reminder to book ahead for holidays. It’s easy to forget to make that appointment in the rush of everything else around the holidays and vacation travel, and then they are stuck and in a panic when they find you booked up. That kind of consideration keeps a client loyal for a long time. Plus, you’ll know exactly what your boarding schedule looks like in advance.
So what are some other good ideas for marketing and branding your veterinary practice using postcards?